Tim McCoy: Wavelength Reconnect2 presentation
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Tim McCoy: Wavelength Reconnect2 presentation

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http://wavelength.freelance-designer-london.co.uk 51
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  • FONT: Corbel is the designated font if Avenir is not available. Use title case for headlines and subheads. COLOR: Kraft background should be used for the cover and closing slides. TEXT FORMATTING: Title and subtitle text should overlap with the pattern. IMAGES: Photos should be placed in the lower section of the slide – either a single image or a collage of images cropped to the same height, top-aligned and bleeding off the bottom, left and right sides.
  • IMAGES: Full bleed photos or images may be used to introduce new sections or as a pause between slides. COPY: Copy may be added to photos, behind the accent green band bleeding off to the left side. PATTERN: Ideally, use the star pattern on the left-hand side of the slide to add dimension. It may be removed as needed if it detracts from content.
  • TEXT FORMATTING: Use accent green sentence case for Headline and Subhead, and black for body copy. COLOR: Cream should be used as an overall background for the majority of content slides. PATTERN: The star pattern color adjusts to coordinate with the cream background.
  • TEXT FORMATTING: Use accent green sentence case for Headline and Subhead, and black for body copy. COLOR: Cream should be used as an overall background for the majority of content slides. PATTERN: The star pattern color adjusts to coordinate with the cream background.
  • IMAGES: Photos may be placed in the lower section of the slide – either a single image or a collage of images cropped to the same height, top-aligned and bleeding off the bottom, left and right sides. TEXT FORMATTING: Use accent green sentence case for Headline and Subhead, and black for body copy. COLOR: Cream should be used as an overall background for the majority of content slides. PATTERN: The star pattern color adjusts to coordinate with the cream background.
  • IMAGES: Full bleed photos or images may be used to introduce new sections or as a pause between slides. COPY: Copy may be added to photos, behind the accent green band bleeding off to the left side. PATTERN: Ideally, use the star pattern on the left-hand side of the slide to add dimension. It may be removed as needed if it detracts from content.
  • Arrow style example
  • Arrow style example
  • Arrow style example
  • Arrow style example
  • COLOR: Kraft background should be used for the cover and closing slides. TEXT FORMATTING: Title and subtitle text should overlap with the pattern. IMAGES: Photos should be placed in the lower section of the slide – either a single image or a collage of images cropped to the same height, top-aligned and bleeding off the bottom, left and right sides.

Tim McCoy: Wavelength Reconnect2 presentation Tim McCoy: Wavelength Reconnect2 presentation Presentation Transcript

  • Tim McCoy Director of Communications Starbucks Coffee Company
  • The transformation
  • Starbucks UK
  • Starbucks Digital Network Launch
  • Digital Technology
  • Starbucks Community
  • Thank You