Reshaping How We Stay ConnectedWhat’s Familiar What’s New
We Won’t Bring Social Media to Work Unless• It Saves Time For Us• It Sharpens Our Job Performance• It Passes the “John Lewis Test” – Winners Use It; Losers Don’t
How Each Platform Rates Digital Business Card and Address BookX Your Nieces on Holiday Useful If You Have the TimeLet’s Take a Closer Look
Is Twitter at the John Lewis Tipping Point?• Test Case: 2-Player Market• Relaunches Every 4 Years• 50.1% Market Share Is Crucial• Total Addressable Market: 300m People• Competitive Edges Are Fluid and Transient• Can Social Media Shape the Outcome?
Even If We Aren’t In Politics …• We Still Want to Win New Customers• Gather Market Intelligence• Raise the Esteem of Our Brand• Spread Our Most Important Opinions• Improve Our Recruiting Profile
The Key Insight About Social Media“Y o u n e e d t o s t a r tt h e d i a l o g u e b yc o n t r i b u t i n gs o me t h i n g u s e f u l t ot h e c o mmu n i t y . O n c ey o u d o t h a t ,e v e r y t h i n g e l s e wi l lwo r k o u t q u i t e