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Word Press & Working With Clients
Word Press & Working With Clients
Word Press & Working With Clients
Word Press & Working With Clients
Word Press & Working With Clients
Word Press & Working With Clients
Word Press & Working With Clients
Word Press & Working With Clients
Word Press & Working With Clients
Word Press & Working With Clients
Word Press & Working With Clients
Word Press & Working With Clients
Word Press & Working With Clients
Word Press & Working With Clients
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Word Press & Working With Clients

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Covering all the major stops of client projects using WordPress from the first consultation to walking the client through his site.

Covering all the major stops of client projects using WordPress from the first consultation to walking the client through his site.

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  • 1. WordPress & Working with Clients Covering all of the major stops when using WordPress to build websites for your clients: Sales Pitch, Design & Function, Content, and Walkthrough
  • 2. Who is Tammy Hart? <ul><li>I am a self-taught, freelance designer who has leveraged trial, error, and observation to become a WordPress expert. I specialize in deep customization of WordPress content and templates. I also do all levels of Web Design and XHTML/CSS Coding. You can find out more or contact me through one of these means: </li></ul><ul><li>Website: www.TammyHartDesigns.com </li></ul><ul><li>Email: tammy@tammyhartdesigns.com </li></ul><ul><li>Twitter: @tammyhart </li></ul>
  • 3. Sales Pitch How do I sell WordPress to my clients?
  • 4. Sales Pitch <ul><li>What do they need? </li></ul><ul><li>Low cost </li></ul><ul><li>Content Management </li></ul><ul><li>Good support </li></ul><ul><li>Room for Growth </li></ul><ul><li>Customizability </li></ul><ul><li>Do it yourself maintenance </li></ul><ul><li>Media Tools </li></ul><ul><li>Keep in touch with the audience </li></ul><ul><li>Scalability </li></ul><ul><li>What Would WordPress Do? </li></ul><ul><li>It’s free! </li></ul><ul><li>Easy to use admin interface </li></ul><ul><li>Unmatched community </li></ul><ul><li>Add content now & later </li></ul><ul><li>Thousands of themes & plugins </li></ul><ul><li>Easy as writing an email </li></ul><ul><li>Built in tools and plugins </li></ul><ul><li>Multiple subscription options </li></ul><ul><li>Caching helps! </li></ul>
  • 5. An Awesome Resume
  • 6. Design & Function How do we decide what their website will look like and do?
  • 7. Design and Function <ul><li>Where do you start? </li></ul><ul><li>Ask questions </li></ul><ul><ul><li>Budget </li></ul></ul><ul><ul><li>Timeline </li></ul></ul><ul><ul><li>Examples and Models </li></ul></ul><ul><ul><li>Current Design Resources </li></ul></ul><ul><li>Start them with a list of functions </li></ul><ul><ul><li>Don’t be afraid to suggest a better way </li></ul></ul><ul><ul><li>Make sure they will have all the essentials </li></ul></ul><ul><li>What Can WordPress Do? </li></ul><ul><li>Customize a ready theme </li></ul><ul><li>Start from scratch </li></ul><ul><li>All your essentials </li></ul><ul><ul><li>Static content </li></ul></ul><ul><ul><li>Blog/News </li></ul></ul><ul><ul><li>Thousands of Widgets </li></ul></ul><ul><ul><li>Contact Forms </li></ul></ul><ul><ul><li>Social Media Integration </li></ul></ul><ul><ul><li>Subscription Integration </li></ul></ul>
  • 8. Above and Beyond the Call of Duty <ul><li>Portfolio Entries www.tammyhartdesigns.com </li></ul><ul><li>Paid Content Subscriptions www.nhpoliticalreport.com </li></ul><ul><li>Event Information and Calendars www.pasadenasymphony-pops.org </li></ul><ul><li>Custom Author Information Pages www.thecoachingassociation.com </li></ul><ul><li>Integrated Image Slideshows www.openhandremodeling.com </li></ul><ul><li>Multiple Languages www.march18.org </li></ul>
  • 9. Content How do I get content from my clients and properly deploy it through WordPress?
  • 10. Content <ul><li>Get started off right </li></ul><ul><ul><li>Develop a site map first </li></ul></ul><ul><ul><li>Set and enforce deadlines </li></ul></ul><ul><ul><li>When you’re designing, they should be writing </li></ul></ul><ul><li>Use the right tools </li></ul><ul><ul><li>Set up their WordPress site before designing </li></ul></ul><ul><ul><li>Jumpchart www.jumpchart.com </li></ul></ul><ul><ul><li>Use plugins to manage pages </li></ul></ul><ul><ul><ul><li>pageMash > Page Management </li></ul></ul></ul><ul><ul><ul><li>My Page Order </li></ul></ul></ul>
  • 11. Walkthrough How do I hand over the reigns and keep their learning curve to a minimum?
  • 12. Walkthrough <ul><li>A few steps: </li></ul><ul><li>De-clutter the dashboard </li></ul><ul><li>Set up their multiple user accounts for them </li></ul><ul><li>Install the essential plugins for them </li></ul><ul><li>Do a live walkthrough </li></ul><ul><li>Advise them of upgrades </li></ul><ul><li>Offer a list of resources </li></ul><ul><li>Remember: </li></ul><ul><li>WordPress is easy! </li></ul><ul><li>Give support after launch </li></ul>
  • 13. Resources for Clients <ul><li>WordPress.org http://codex.wordpress.org/Getting_Started_with_WordPress </li></ul><ul><li>WordPress.tv How to Videos http://wordpress.tv/category/how-to </li></ul><ul><li>WordChalk Classes www.wordchalk.com </li></ul><ul><li>Fresh Workshops Live Training www.freshworkshops.com </li></ul><ul><li>As their developer, you are your client’s best resource! </li></ul>
  • 14. Thank You Website: www.TammyHartDesigns.com Email: tammy@tammyhartdesigns.com Twitter: @tammyhart

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