Freelancing with WordPress

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How to sell WordPress, guide and support your clients, and be the boss

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  • well, it looks great and when I present this topic tomorrow at WordCamp Fayetteville, I'll be using it as a prime example of mu and buddypress made fabulous. :)
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  • Thank you for including h-mag.com in your presentation. The entire site took a little over 4 months to develop and is still ongoing.
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Freelancing with WordPress

  1. 1. Freelancing with WordPress<br />How to sell WordPress, guide and support the client, and be the boss<br />
  2. 2. Who Am I?<br />I am a successful, self-taught, freelance designer who has leveraged trial, error, and observation to become a WordPress expert. <br />While I specialize in WordPress themes and CMS development, I also do all levels of Web Design and XHTML/CSS coding. <br />I am married with three children, I live in Birmingham, Alabama, and I am shamelessly addicted to Twitter.<br /> TammyHartDesigns.com tammy@tammyhartdesigns.com @tammyhart<br />
  3. 3. How to Sell WordPress<br />This isn’t as hard as you think<br />
  4. 4. How to Sell WordPress<br />What does the client need?<br />Low cost<br />Content Management<br />Good support<br />Room for Growth<br />Customizability<br />Do it yourself maintenance<br />Media Tools<br />Keep in touch with the audience<br />What Would WordPress Do?<br />It’s free!<br />Easy to use admin interface<br />Unmatched community<br />Add content now & later<br />Thousands of themes & plugins<br />Easy as writing an email<br />Built in tools and plugins<br />Multiple subscription options<br />
  5. 5. What Has WordPress Done?<br />There’s nothing like an impressive résumé<br />
  6. 6. H-Mag.com<br />Blogs gone wild!<br />
  7. 7. Magazine.WSJ.com<br />Stylin’ & Profilin’<br />
  8. 8. KurdishRights.org<br />Simple application<br />
  9. 9. VancouverConventionCentre.com<br />Now that’s what I call beyond the blog!<br />
  10. 10. PasadenaSymphony-Pops.org<br />Complete CMS and Blog<br />
  11. 11. Design & Functionality<br />Take it slow, make this part count<br />
  12. 12. Ask Questions<br />Summary<br />What are their primary goals?<br />Prioritize their call(s) to action<br />Budget<br />How much site can they afford?<br />How custom can they afford?<br />Timeline<br />How fast do they want it<br />How fast do they need it?<br />Details<br />Let them ramble on and on about things they want it to do<br />
  13. 13. Start with a List<br />Essentials are essential<br />Static content<br />Blog/News<br />Widget enabled sidebars/footers<br />Contact Forms<br />Social Media Integration<br />Subscription Tools<br />Search<br />Have them thoroughly explain custom features<br />Don’t be afraid to suggest a better way<br />
  14. 14. Get Examples<br />Competitor sites<br />What elements are working?<br />What elements are overdone?<br />What do they offer that is better?<br />Design styles<br />Color schemes<br />Effects<br />Layouts<br />Current design resources<br />Logo<br />Printed material (business cards, brochures)<br />
  15. 15. Getting the Content<br />The holy grail of website development<br />
  16. 16. “<br />Krug’s Third Law of Usability<br />Don’t Make me Think – Steve Krug<br />New Riders 2006<br />Get rid of half the words on each page, then get rid of half of what’s left.<br />
  17. 17. Get Started off Right<br />Develop the site map first<br />Krug’s third law applies here too<br />Set and enforce deadlines<br />When you’re designing, they should be writing<br />Your deadline is x amount of days or weeks past the time they deliver<br />
  18. 18. Use the Right Tools<br />Set up their WordPress site before designing<br />Jumpchart (www.jumpchart.com)<br />Third tier and up has “export to WordPress”<br />Use plugins to manage pages<br />pageMash > Page Management<br />My Page Order<br />WordPress 3.0 “Menus”<br />
  19. 19. Be the Boss<br />It’s your thing, do what you wanna do<br />
  20. 20. “<br />2 Corinthians 6:14<br />KJV Bible<br />Be ye not unequally yoked together…<br />
  21. 21. Basic Rules to Remember<br />Never give verbal estimates<br />Custom designs are better when started from scratch<br />Code from a starting point that you are comfortable with<br />Be Strict<br />Say “No”<br />Guide them, don’t follow their lead<br />Don’t be afraid to ask for help<br />
  22. 22. Support &Resources<br />You are the customer’s support<br />
  23. 23. WordPress is Easy!<br />De-clutter the dashboard<br />Set up multiple user accounts for them<br />Install the essential plugins for them<br />Do a live walkthrough<br />Advise them of upgrades<br />Offer a list of resources<br />
  24. 24. De-clutter the dashboard<br />From “WordPress is Easy!”<br />
  25. 25. Resources<br />WordPress.org<br />codex.wordpress.org/Getting_Started_with_WordPress<br />WordPress.tv How to Videos<br />wordpress.tv/category/how-to<br />Fresh Workshops Live Training<br />freshworkshops.com<br />wpMethod free eBook: “WordPress for Clients”<br />wpmethod.com<br />As their developer, you are your client’s best resource!<br />
  26. 26. wpMethod.com<br />A blog that meshes the two topics of freelancing and WordPress. <br /><ul><li>Resources
  27. 27. Tutorials
  28. 28. Plugin and Theme Reviews
  29. 29. Case Studies
  30. 30. Business Tools and Advice
  31. 31. eBooks</li></ul>Live Q&AGrand Opening!<br />Thursday, June 3rd 7:00pm CST<br />
  32. 32. Thanks!<br />Questions?<br />TammyHartDesigns.comtammy@tammyhartdesigns.com@tammyhart<br />

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