Your SlideShare is downloading. ×
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Freelancing with WordPress

2,387

Published on

How to sell WordPress, guide and support your clients, and be the boss

How to sell WordPress, guide and support your clients, and be the boss

Published in: Business, Technology
2 Comments
3 Likes
Statistics
Notes
  • well, it looks great and when I present this topic tomorrow at WordCamp Fayetteville, I'll be using it as a prime example of mu and buddypress made fabulous. :)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Thank you for including h-mag.com in your presentation. The entire site took a little over 4 months to develop and is still ongoing.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
2,387
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
62
Comments
2
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Freelancing with WordPress
    How to sell WordPress, guide and support the client, and be the boss
  • 2. Who Am I?
    I am a successful, self-taught, freelance designer who has leveraged trial, error, and observation to become a WordPress expert.
    While I specialize in WordPress themes and CMS development, I also do all levels of Web Design and XHTML/CSS coding.
    I am married with three children, I live in Birmingham, Alabama, and I am shamelessly addicted to Twitter.
    TammyHartDesigns.com tammy@tammyhartdesigns.com @tammyhart
  • 3. How to Sell WordPress
    This isn’t as hard as you think
  • 4. How to Sell WordPress
    What does the client need?
    Low cost
    Content Management
    Good support
    Room for Growth
    Customizability
    Do it yourself maintenance
    Media Tools
    Keep in touch with the audience
    What Would WordPress Do?
    It’s free!
    Easy to use admin interface
    Unmatched community
    Add content now & later
    Thousands of themes & plugins
    Easy as writing an email
    Built in tools and plugins
    Multiple subscription options
  • 5. What Has WordPress Done?
    There’s nothing like an impressive résumé
  • 6. H-Mag.com
    Blogs gone wild!
  • 7. Magazine.WSJ.com
    Stylin’ & Profilin’
  • 8. KurdishRights.org
    Simple application
  • 9. VancouverConventionCentre.com
    Now that’s what I call beyond the blog!
  • 10. PasadenaSymphony-Pops.org
    Complete CMS and Blog
  • 11. Design & Functionality
    Take it slow, make this part count
  • 12. Ask Questions
    Summary
    What are their primary goals?
    Prioritize their call(s) to action
    Budget
    How much site can they afford?
    How custom can they afford?
    Timeline
    How fast do they want it
    How fast do they need it?
    Details
    Let them ramble on and on about things they want it to do
  • 13. Start with a List
    Essentials are essential
    Static content
    Blog/News
    Widget enabled sidebars/footers
    Contact Forms
    Social Media Integration
    Subscription Tools
    Search
    Have them thoroughly explain custom features
    Don’t be afraid to suggest a better way
  • 14. Get Examples
    Competitor sites
    What elements are working?
    What elements are overdone?
    What do they offer that is better?
    Design styles
    Color schemes
    Effects
    Layouts
    Current design resources
    Logo
    Printed material (business cards, brochures)
  • 15. Getting the Content
    The holy grail of website development
  • 16.
    Krug’s Third Law of Usability
    Don’t Make me Think – Steve Krug
    New Riders 2006
    Get rid of half the words on each page, then get rid of half of what’s left.
  • 17. Get Started off Right
    Develop the site map first
    Krug’s third law applies here too
    Set and enforce deadlines
    When you’re designing, they should be writing
    Your deadline is x amount of days or weeks past the time they deliver
  • 18. Use the Right Tools
    Set up their WordPress site before designing
    Jumpchart (www.jumpchart.com)
    Third tier and up has “export to WordPress”
    Use plugins to manage pages
    pageMash > Page Management
    My Page Order
    WordPress 3.0 “Menus”
  • 19. Be the Boss
    It’s your thing, do what you wanna do
  • 20.
    2 Corinthians 6:14
    KJV Bible
    Be ye not unequally yoked together…
  • 21. Basic Rules to Remember
    Never give verbal estimates
    Custom designs are better when started from scratch
    Code from a starting point that you are comfortable with
    Be Strict
    Say “No”
    Guide them, don’t follow their lead
    Don’t be afraid to ask for help
  • 22. Support &Resources
    You are the customer’s support
  • 23. WordPress is Easy!
    De-clutter the dashboard
    Set up multiple user accounts for them
    Install the essential plugins for them
    Do a live walkthrough
    Advise them of upgrades
    Offer a list of resources
  • 24. De-clutter the dashboard
    From “WordPress is Easy!”
  • 25. Resources
    WordPress.org
    codex.wordpress.org/Getting_Started_with_WordPress
    WordPress.tv How to Videos
    wordpress.tv/category/how-to
    Fresh Workshops Live Training
    freshworkshops.com
    wpMethod free eBook: “WordPress for Clients”
    wpmethod.com
    As their developer, you are your client’s best resource!
  • 26. wpMethod.com
    A blog that meshes the two topics of freelancing and WordPress.
    Live Q&AGrand Opening!
    Thursday, June 3rd 7:00pm CST
  • 32. Thanks!
    Questions?
    TammyHartDesigns.comtammy@tammyhartdesigns.com@tammyhart

×