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Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
Freelancing with WordPress
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Freelancing with WordPress

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How to sell WordPress, guide and support your clients, and be the boss

How to sell WordPress, guide and support your clients, and be the boss

Published in: Business, Technology
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  • well, it looks great and when I present this topic tomorrow at WordCamp Fayetteville, I'll be using it as a prime example of mu and buddypress made fabulous. :)
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  • Thank you for including h-mag.com in your presentation. The entire site took a little over 4 months to develop and is still ongoing.
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  • 1. Freelancing with WordPress<br />How to sell WordPress, guide and support the client, and be the boss<br />
  • 2. Who Am I?<br />I am a successful, self-taught, freelance designer who has leveraged trial, error, and observation to become a WordPress expert. <br />While I specialize in WordPress themes and CMS development, I also do all levels of Web Design and XHTML/CSS coding. <br />I am married with three children, I live in Birmingham, Alabama, and I am shamelessly addicted to Twitter.<br /> TammyHartDesigns.com tammy@tammyhartdesigns.com @tammyhart<br />
  • 3. How to Sell WordPress<br />This isn’t as hard as you think<br />
  • 4. How to Sell WordPress<br />What does the client need?<br />Low cost<br />Content Management<br />Good support<br />Room for Growth<br />Customizability<br />Do it yourself maintenance<br />Media Tools<br />Keep in touch with the audience<br />What Would WordPress Do?<br />It’s free!<br />Easy to use admin interface<br />Unmatched community<br />Add content now & later<br />Thousands of themes & plugins<br />Easy as writing an email<br />Built in tools and plugins<br />Multiple subscription options<br />
  • 5. What Has WordPress Done?<br />There’s nothing like an impressive résumé<br />
  • 6. H-Mag.com<br />Blogs gone wild!<br />
  • 7. Magazine.WSJ.com<br />Stylin’ & Profilin’<br />
  • 8. KurdishRights.org<br />Simple application<br />
  • 9. VancouverConventionCentre.com<br />Now that’s what I call beyond the blog!<br />
  • 10. PasadenaSymphony-Pops.org<br />Complete CMS and Blog<br />
  • 11. Design & Functionality<br />Take it slow, make this part count<br />
  • 12. Ask Questions<br />Summary<br />What are their primary goals?<br />Prioritize their call(s) to action<br />Budget<br />How much site can they afford?<br />How custom can they afford?<br />Timeline<br />How fast do they want it<br />How fast do they need it?<br />Details<br />Let them ramble on and on about things they want it to do<br />
  • 13. Start with a List<br />Essentials are essential<br />Static content<br />Blog/News<br />Widget enabled sidebars/footers<br />Contact Forms<br />Social Media Integration<br />Subscription Tools<br />Search<br />Have them thoroughly explain custom features<br />Don’t be afraid to suggest a better way<br />
  • 14. Get Examples<br />Competitor sites<br />What elements are working?<br />What elements are overdone?<br />What do they offer that is better?<br />Design styles<br />Color schemes<br />Effects<br />Layouts<br />Current design resources<br />Logo<br />Printed material (business cards, brochures)<br />
  • 15. Getting the Content<br />The holy grail of website development<br />
  • 16. “<br />Krug’s Third Law of Usability<br />Don’t Make me Think – Steve Krug<br />New Riders 2006<br />Get rid of half the words on each page, then get rid of half of what’s left.<br />
  • 17. Get Started off Right<br />Develop the site map first<br />Krug’s third law applies here too<br />Set and enforce deadlines<br />When you’re designing, they should be writing<br />Your deadline is x amount of days or weeks past the time they deliver<br />
  • 18. Use the Right Tools<br />Set up their WordPress site before designing<br />Jumpchart (www.jumpchart.com)<br />Third tier and up has “export to WordPress”<br />Use plugins to manage pages<br />pageMash > Page Management<br />My Page Order<br />WordPress 3.0 “Menus”<br />
  • 19. Be the Boss<br />It’s your thing, do what you wanna do<br />
  • 20. “<br />2 Corinthians 6:14<br />KJV Bible<br />Be ye not unequally yoked together…<br />
  • 21. Basic Rules to Remember<br />Never give verbal estimates<br />Custom designs are better when started from scratch<br />Code from a starting point that you are comfortable with<br />Be Strict<br />Say “No”<br />Guide them, don’t follow their lead<br />Don’t be afraid to ask for help<br />
  • 22. Support &Resources<br />You are the customer’s support<br />
  • 23. WordPress is Easy!<br />De-clutter the dashboard<br />Set up multiple user accounts for them<br />Install the essential plugins for them<br />Do a live walkthrough<br />Advise them of upgrades<br />Offer a list of resources<br />
  • 24. De-clutter the dashboard<br />From “WordPress is Easy!”<br />
  • 25. Resources<br />WordPress.org<br />codex.wordpress.org/Getting_Started_with_WordPress<br />WordPress.tv How to Videos<br />wordpress.tv/category/how-to<br />Fresh Workshops Live Training<br />freshworkshops.com<br />wpMethod free eBook: “WordPress for Clients”<br />wpmethod.com<br />As their developer, you are your client’s best resource!<br />
  • 26. wpMethod.com<br />A blog that meshes the two topics of freelancing and WordPress. <br /><ul><li>Resources
  • 27. Tutorials
  • 28. Plugin and Theme Reviews
  • 29. Case Studies
  • 30. Business Tools and Advice
  • 31. eBooks</li></ul>Live Q&AGrand Opening!<br />Thursday, June 3rd 7:00pm CST<br />
  • 32. Thanks!<br />Questions?<br />TammyHartDesigns.comtammy@tammyhartdesigns.com@tammyhart<br />

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