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A Case Study on the White House Death Star Petition Response

by Director of Social Communications & Strategy for AARP/Consultant/Speaker at AARP on Feb 14, 2013

  • 4,749 views

AARP's Social Media team loved how the White House turned a petition response to a citizen request to build a "Death Star" into a funny, articulate, viral case for United States space policy. Take a ...

AARP's Social Media team loved how the White House turned a petition response to a citizen request to build a "Death Star" into a funny, articulate, viral case for United States space policy. Take a read and let me know what you think. Could you organization do this? Why not? How can you break those barriers to using humor for advocacy? Tweet me @floridagirlindc

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A Case Study on the White House Death Star Petition Response A Case Study on the White House Death Star Petition Response Presentation Transcript