the future of media: mass media, new media and television 3

opening slide The Future of Media: Mass Media, New Media & Television Tamme de Leur

The Future of Media:

Introduction

Mass Media

New Media

Television 2.0

Issue’s

intro 1. Intro: About me

intro 2 1. Intro: From Mass Media to User Generated Media

mass media pic

time you

warhol

medium is message

media fragmentation Media fragmentation: 1940-2007

user generated media slides

develop digi media pic

paradigm shift

conceptual age

phases/convergence

Media development

in a conceptual,

digital age:

Phases of communication

Convergence

metaphors mcluhan

pic convergece

conv best 1

pic convergece

2. Mass Media

Tone/Manner

Formats

Collaborators

Aesthetics

rupert murdoch

3. New Media User Generated Media

Tone/Manner

Formats

Collaborators

Aesthetics

iPod convergence cult.0

New Media

Changing users

Changing technology

Changing roles media

Digital Agents, Long Tail

time you 2

digitization of media

serving info

long tail

New Media

Examples:

Blogging

Trust

Marketing

Social Media

technocratie pic

blogs pic

blogger

belief

trust

New Media From Broadcast to Interactive to Social Media

evo: broadcast

evo: interactive

evo: social media

graph soc media

law of participation

"The epistemology being formed by digital culture (as opposed to print culture or book culture) is where E=experiential, P=participatory, I=image rich, and C=connective". (Dr. Leonard Sweet)

mcluhan obsolescence

pic 9 digitL

4. Television "Television is a medium of entertainment which permits millions of people to listen to the same joke at the same time, and yet remain lonesome." T.S. Eliot

4. Television 2.0

revo A Revolution 1950: Introduction Television !

revo 2 DVD Preview, Postview Films, Soaps, Series .... 6000 + international TV channels Satelite TV Internet TV Digital TV Broadcasters, public and commerical A revolution

tv 2.0 You choose what you want to see, and when ! TV 2.0 In 50 years from TV to My TV and We TV !

Development Digital TV 2.0

From TV 1.0 to TV 2.0:

view decides, what and when to look.

development digital technology

creating new platforms

preview/mainview/postview

Development Digital TV 2.0

A new way of thinking:

Think: multi-platform

Think: crossmedia

Think: different viewing moments

Think: screens instead of carier

Think: media agnostic

More viewtime, more platforms TV Digital TV IP TV Mobile TV Platfom Preview Postview Viewer more ! Viewtime Video on demand Cable TV Internet New Media New digital TV channels Think: Screen ! TV repeats TV channels

5. Issue’s: Wonderful ! Good news ! Heaven for new users !

5. Issue’s: So, what’s the bad news?

the end is near

Issue’s: Control Identity

big brother pic

Big Brother: Control issue’s

Who will be in control? Market, Government, Media-tycoons, Users?

Who will control the user media? Youtube, Google?

Who will control the controler. You?

Do we need control?

“ Big brother is watching you” : G. Orwell

the medium is the message

Rupert Murdock

Google 2084

Reality ? "Humankind cannot bear very much reality.” T.S. Eliot

Identity: Who am I ?

Identity: I am: a consumer !

work buy comsume die pic

Work, Buy, Consume, Die ?

Identity: I am: a consumer ?

Identity: I am: a consumer ? I am: human media

media becomes “human” pic

Identity: “human” media ? Examples: Generation C Second Life

Generation C Culture Control Content Channel Criterion Celebrity Cynicism Character Connected Consensus Complexity Collaborative Code (internet coding) Creativity/Creative/Creators Community/Communication Companies/Corporations (most will be working for large companies and/or corporations rather than small or medium sized businesses)

generation cash

Identity: I am human !

Identity: Don’t forget your First Life !

first life pic

Issue’s: Control? Identity? I am: a consumer ? I am: human media ? I am human !

We are amusing ourselves to death. (Neil Postman, 1985)

pict amusing :

Postman on Orwell (“1984”) and Huxley (“A brave new world”): "What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one. Orwell feared those who would deprive us of information. Huxley feared those who would give us so much that we would be reduced to passivity and egoism”......

Postman on Orwell (“1984”) and Huxley (“A brave new world”): “ Orwell feared that the truth would be concealed from us. Huxley feared the truth would be drowned in a sea of irrelevance. Orwell feared we would become a captive culture. Huxley feared we would become a trivial culture, preoccupied with some equivalent of the feelies, the orgy porgy, and the centrifugal bumblepuppy. "

We are amusing ourselves to death. (1985)

We are amusing ourselves to death. (1985) We are informing ourselves to death. (1990)

Speech given at a meeting of the German Informatics Society (Gesellschaft fuer Informatik) on October 11, 1990 in Stuttgart, sponsored by IBM-Germany. We are informing ourselves to death. (1990)

“ Through the computer, the heralds say, we will make education better, religion better, politics better, our minds better -- best of all, ourselves better. This is, of course, nonsense, and only the young or the ignorant or the foolish could believe it. I said that computers are not to blame for this. But the computer has a nature, as well. True, it is only a machine but a machine designed to manipulate and generate information. That is what computers do, and therefore they have an agenda and an unmistakable message......” Informing ourselves to death:

Remember “1984”: Orwell and Apple introduction:

Remember? "Where is the Life we have lost in living? Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?" T.S. Eliot

“ Here is what Henry David Thoreau told us: "All our inventions are but improved means to an unimproved end." Here is what Goethe told us: "One should, each day, try to hear a little song, read a good poem, see a fine picture, and, if it is possible, speak a few reasonable words." And here is what Socrates told us: "The unexamined life is not worth living." And here is what the prophet Micah told us: "What does the Lord require of thee but to do justly, and to love mercy and to walk humbly with thy God?....... “ “ Informing ourselves to death” concluding words:

“ ....And I can tell you -- if I had the time (although you all know it well enough) -- what Confucius, Isaiah, Jesus, Mohammed, the Buddha, Spinoza and Shakespeare told us. It is all the same: .......” “ Informing ourselves to death” concluding words:

“ ......There is no escaping from ourselves. The human dilemma is as it has always been, and we solve nothing fundamental by cloaking ourselves in technological glory”...... “ Informing ourselves to death” concluding words:

“ ......Even the humblest cartoon character knows this, and I shall close by quoting the wise old possum named Pogo, created by the cartoonist, Walt Kelley. I commend his words to all the technological utopians and messiahs present. "We have met the enemy," Pogo said, "and he is us ! " “ Informing ourselves to death” concluding words:

end slide1 The Future of Media: Mass Media, New Media & Television

end slide 2 Special thank you: Gustavo Machado, Leonard Sweet, Marshall McLuhan, Neil Postman, Chris Anderson, Rupert Murdock, Bill Gates, BMW, Heineken, McDonalds, Wikipedia, Slideshare, Google, CNN, Apple, IBM, Microsoft, Second Life, Blogger BrainyQuote, Time Magazine, Walt Kelly, L. Da Vinci, Orwell, Huxley, Thoreau, Goethe, Socrates, Micha, God ..... and Pogo !

end slide 2 Tamme de Leur Thank you for holding on !