the future of media: mass media, new media and television 3

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the future of media: mass media, new media and television 3 - Presentation Transcript

  1. opening slide The Future of Media: Mass Media, New Media & Television Tamme de Leur
  2. The Future of Media:
    • Introduction
    • Mass Media
    • New Media
    • Television 2.0
    • Issue’s
  3. intro 1. Intro: About me
  4. intro 2 1. Intro: From Mass Media to User Generated Media
  5. mass media pic
  6. time you
  7. warhol
  8. medium is message
  9. media fragmentation Media fragmentation: 1940-2007
  10. user generated media slides
  11. user generated media slides
  12. user generated media slides
  13. user generated media slides
  14. user generated media slides
  15. user generated media slides
  16. develop digi media pic
  17. paradigm shift
  18. conceptual age
  19. phases/convergence
    • Media development
    • in a conceptual,
    • digital age:
    • Phases of communication
    • Convergence
  20. user generated media slides
  21. user generated media slides
  22. metaphors mcluhan
  23. user generated media slides
  24. pic convergece
  25. pic convergece
  26. conv best 1
  27. pic convergece
  28. 2. Mass Media
    • Tone/Manner
    • Formats
    • Collaborators
    • Aesthetics
  29. user generated media slides
  30. user generated media slides
  31. user generated media slides
  32. user generated media slides
  33. rupert murdoch
  34. 3. New Media User Generated Media
    • Tone/Manner
    • Formats
    • Collaborators
    • Aesthetics
  35. user generated media slides
  36. user generated media slides
  37. user generated media slides
  38. user generated media slides
  39. iPod convergence cult.0
  40. New Media
    • Changing users
    • Changing technology
    • Changing roles media
    • Digital Agents, Long Tail
  41. time you 2
  42. digitization of media
  43. serving info
  44. long tail
  45. New Media
    • Examples:
    • Blogging
    • Trust
    • Marketing
    • Social Media
  46. user generated media slides
  47. technocratie pic
  48. blogs pic
  49. blogger
  50. belief
  51. trust
  52. New Media From Broadcast to Interactive to Social Media
  53. evo: broadcast
  54. evo: interactive
  55. evo: social media
  56. user generated media slides
  57. graph soc media
  58. law of participation
  59. "The epistemology being formed by digital culture (as opposed to print culture or book culture) is where E=experiential, P=participatory, I=image rich, and C=connective". (Dr. Leonard Sweet)
  60. mcluhan obsolescence
  61. pic 9 digitL
  62. 4. Television "Television is a medium of entertainment which permits millions of people to listen to the same joke at the same time, and yet remain lonesome." T.S. Eliot
  63. 4. Television 2.0
  64. revo A Revolution 1950: Introduction Television !
  65. revo 2 DVD Preview, Postview Films, Soaps, Series .... 6000 + international TV channels Satelite TV Internet TV Digital TV Broadcasters, public and commerical A revolution
  66. tv 2.0 You choose what you want to see, and when ! TV 2.0 In 50 years from TV to My TV and We TV !
  67. Development Digital TV 2.0
    • From TV 1.0 to TV 2.0:
    • view decides, what and when to look.
    • development digital technology
    • creating new platforms
    • preview/mainview/postview
  68. Development Digital TV 2.0
    • A new way of thinking:
    • Think: multi-platform
    • Think: crossmedia
    • Think: different viewing moments
    • Think: screens instead of carier
    • Think: media agnostic
  69. More viewtime, more platforms TV Digital TV IP TV Mobile TV Platfom Preview Postview Viewer more ! Viewtime Video on demand Cable TV Internet New Media New digital TV channels Think: Screen ! TV repeats TV channels
  70.  
  71. 5. Issue’s: Wonderful ! Good news ! Heaven for new users !
  72. 5. Issue’s: So, what’s the bad news?
  73. the end is near
  74. Issue’s: Control Identity
  75. big brother pic
  76. Big Brother: Control issue’s
    • Who will be in control? Market, Government, Media-tycoons, Users?
    • Who will control the user media? Youtube, Google?
    • Who will control the controler. You?
    • Do we need control?
    “ Big brother is watching you” : G. Orwell
  77. the medium is the message
  78. Rupert Murdock
  79. Google 2084
  80. Reality ? "Humankind cannot bear very much reality.” T.S. Eliot
  81. Identity: Who am I ?
  82. Identity: I am: a consumer !
  83. work buy comsume die pic
  84. Work, Buy, Consume, Die ?
  85. Identity: I am: a consumer ?
  86. Identity: I am: a consumer ? I am: human media
  87. media becomes “human” pic
  88. Identity: “human” media ? Examples: Generation C Second Life
  89. Generation C Culture Control Content Channel Criterion Celebrity Cynicism Character Connected Consensus Complexity Collaborative Code (internet coding) Creativity/Creative/Creators Community/Communication Companies/Corporations (most will be working for large companies and/or corporations rather than small or medium sized businesses)
  90.  
  91. generation cash
  92.  
  93.  
  94. Identity: I am human !
  95. Identity: Don’t forget your First Life !
  96. first life pic
  97. Issue’s: Control? Identity? I am: a consumer ? I am: human media ? I am human !
  98. We are amusing ourselves to death. (Neil Postman, 1985)
  99. pict amusing :
  100. Postman on Orwell (“1984”) and Huxley (“A brave new world”): "What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one. Orwell feared those who would deprive us of information. Huxley feared those who would give us so much that we would be reduced to passivity and egoism”......
  101. Postman on Orwell (“1984”) and Huxley (“A brave new world”): “ Orwell feared that the truth would be concealed from us. Huxley feared the truth would be drowned in a sea of irrelevance. Orwell feared we would become a captive culture. Huxley feared we would become a trivial culture, preoccupied with some equivalent of the feelies, the orgy porgy, and the centrifugal bumblepuppy. "
  102. We are amusing ourselves to death. (1985)
  103. We are amusing ourselves to death. (1985) We are informing ourselves to death. (1990)
  104. Speech given at a meeting of the German Informatics Society (Gesellschaft fuer Informatik) on October 11, 1990 in Stuttgart, sponsored by IBM-Germany. We are informing ourselves to death. (1990)
  105. “ Through the computer, the heralds say, we will make education better, religion better, politics better, our minds better -- best of all, ourselves better. This is, of course, nonsense, and only the young or the ignorant or the foolish could believe it. I said that computers are not to blame for this. But the computer has a nature, as well. True, it is only a machine but a machine designed to manipulate and generate information. That is what computers do, and therefore they have an agenda and an unmistakable message......” Informing ourselves to death:
  106. Remember “1984”: Orwell and Apple introduction:
  107. Remember? "Where is the Life we have lost in living? Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?" T.S. Eliot
  108. “ Here is what Henry David Thoreau told us: "All our inventions are but improved means to an unimproved end." Here is what Goethe told us: "One should, each day, try to hear a little song, read a good poem, see a fine picture, and, if it is possible, speak a few reasonable words." And here is what Socrates told us: "The unexamined life is not worth living." And here is what the prophet Micah told us: "What does the Lord require of thee but to do justly, and to love mercy and to walk humbly with thy God?....... “ “ Informing ourselves to death” concluding words:
  109. “ ....And I can tell you -- if I had the time (although you all know it well enough) -- what Confucius, Isaiah, Jesus, Mohammed, the Buddha, Spinoza and Shakespeare told us. It is all the same: .......” “ Informing ourselves to death” concluding words:
  110. “ ......There is no escaping from ourselves. The human dilemma is as it has always been, and we solve nothing fundamental by cloaking ourselves in technological glory”...... “ Informing ourselves to death” concluding words:
  111. “ ......Even the humblest cartoon character knows this, and I shall close by quoting the wise old possum named Pogo, created by the cartoonist, Walt Kelley. I commend his words to all the technological utopians and messiahs present. "We have met the enemy," Pogo said, "and he is us ! " “ Informing ourselves to death” concluding words:
  112. “ ......Even the humblest cartoon character knows this, and I shall close by quoting the wise old possum named Pogo, created by the cartoonist, Walt Kelley. I commend his words to all the technological utopians and messiahs present. "We have met the enemy," Pogo said, "and he is us ! " “ Informing ourselves to death” concluding words:
  113. end slide1 The Future of Media: Mass Media, New Media & Television
  114. end slide 2 Special thank you: Gustavo Machado, Leonard Sweet, Marshall McLuhan, Neil Postman, Chris Anderson, Rupert Murdock, Bill Gates, BMW, Heineken, McDonalds, Wikipedia, Slideshare, Google, CNN, Apple, IBM, Microsoft, Second Life, Blogger BrainyQuote, Time Magazine, Walt Kelly, L. Da Vinci, Orwell, Huxley, Thoreau, Goethe, Socrates, Micha, God ..... and Pogo !
  115. end slide 2 Tamme de Leur Thank you for holding on !

+ Tamme de LeurTamme de Leur, 3 years ago

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