the future of media: mass media, new media and television 3

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Presentation flowing from my experience as executive producer, director of documentaries and digital channel manager in Television in Holland. Please contact me if you like more info.
see also: http://tammeblog.blogspot.com/index.html

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  • the future of media: mass media, new media and television 3

    1. 1. opening slide The Future of Media: Mass Media, New Media & Television Tamme de Leur
    2. 2. The Future of Media: <ul><li>Introduction </li></ul><ul><li>Mass Media </li></ul><ul><li>New Media </li></ul><ul><li>Television 2.0 </li></ul><ul><li>Issue’s </li></ul>
    3. 3. intro 1. Intro: About me
    4. 4. intro 2 1. Intro: From Mass Media to User Generated Media
    5. 5. mass media pic
    6. 6. time you
    7. 7. warhol
    8. 8. medium is message
    9. 9. media fragmentation Media fragmentation: 1940-2007
    10. 10. user generated media slides
    11. 11. user generated media slides
    12. 12. user generated media slides
    13. 13. user generated media slides
    14. 14. user generated media slides
    15. 15. user generated media slides
    16. 16. develop digi media pic
    17. 17. paradigm shift
    18. 18. conceptual age
    19. 19. phases/convergence <ul><li>Media development </li></ul><ul><li>in a conceptual, </li></ul><ul><li>digital age: </li></ul><ul><li>Phases of communication </li></ul><ul><li>Convergence </li></ul>
    20. 20. user generated media slides
    21. 21. user generated media slides
    22. 22. metaphors mcluhan
    23. 23. user generated media slides
    24. 24. pic convergece
    25. 25. pic convergece
    26. 26. conv best 1
    27. 27. pic convergece
    28. 28. 2. Mass Media <ul><li>Tone/Manner </li></ul><ul><li>Formats </li></ul><ul><li>Collaborators </li></ul><ul><li>Aesthetics </li></ul>
    29. 29. user generated media slides
    30. 30. user generated media slides
    31. 31. user generated media slides
    32. 32. user generated media slides
    33. 33. rupert murdoch
    34. 34. 3. New Media User Generated Media <ul><li>Tone/Manner </li></ul><ul><li>Formats </li></ul><ul><li>Collaborators </li></ul><ul><li>Aesthetics </li></ul>
    35. 35. user generated media slides
    36. 36. user generated media slides
    37. 37. user generated media slides
    38. 38. user generated media slides
    39. 39. iPod convergence cult.0
    40. 40. New Media <ul><li>Changing users </li></ul><ul><li>Changing technology </li></ul><ul><li>Changing roles media </li></ul><ul><li>Digital Agents, Long Tail </li></ul>
    41. 41. time you 2
    42. 42. digitization of media
    43. 43. serving info
    44. 44. long tail
    45. 45. New Media <ul><li>Examples: </li></ul><ul><li>Blogging </li></ul><ul><li>Trust </li></ul><ul><li>Marketing </li></ul><ul><li>Social Media </li></ul>
    46. 46. user generated media slides
    47. 47. technocratie pic
    48. 48. blogs pic
    49. 49. blogger
    50. 50. belief
    51. 51. trust
    52. 52. New Media From Broadcast to Interactive to Social Media
    53. 53. evo: broadcast
    54. 54. evo: interactive
    55. 55. evo: social media
    56. 56. user generated media slides
    57. 57. graph soc media
    58. 58. law of participation
    59. 59. &quot;The epistemology being formed by digital culture (as opposed to print culture or book culture) is where E=experiential, P=participatory, I=image rich, and C=connective&quot;. (Dr. Leonard Sweet)
    60. 60. mcluhan obsolescence
    61. 61. pic 9 digitL
    62. 62. 4. Television &quot;Television is a medium of entertainment which permits millions of people to listen to the same joke at the same time, and yet remain lonesome.&quot; T.S. Eliot
    63. 63. 4. Television 2.0
    64. 64. revo A Revolution 1950: Introduction Television !
    65. 65. revo 2 DVD Preview, Postview Films, Soaps, Series .... 6000 + international TV channels Satelite TV Internet TV Digital TV Broadcasters, public and commerical A revolution
    66. 66. tv 2.0 You choose what you want to see, and when ! TV 2.0 In 50 years from TV to My TV and We TV !
    67. 67. Development Digital TV 2.0 <ul><li>From TV 1.0 to TV 2.0: </li></ul><ul><li>view decides, what and when to look. </li></ul><ul><li>development digital technology </li></ul><ul><li>creating new platforms </li></ul><ul><li>preview/mainview/postview </li></ul>
    68. 68. Development Digital TV 2.0 <ul><li>A new way of thinking: </li></ul><ul><li>Think: multi-platform </li></ul><ul><li>Think: crossmedia </li></ul><ul><li>Think: different viewing moments </li></ul><ul><li>Think: screens instead of carier </li></ul><ul><li>Think: media agnostic </li></ul>
    69. 69. More viewtime, more platforms TV Digital TV IP TV Mobile TV Platfom Preview Postview Viewer more ! Viewtime Video on demand Cable TV Internet New Media New digital TV channels Think: Screen ! TV repeats TV channels
    70. 71. 5. Issue’s: Wonderful ! Good news ! Heaven for new users !
    71. 72. 5. Issue’s: So, what’s the bad news?
    72. 73. the end is near
    73. 74. Issue’s: Control Identity
    74. 75. big brother pic
    75. 76. Big Brother: Control issue’s <ul><li>Who will be in control? Market, Government, Media-tycoons, Users? </li></ul><ul><li>Who will control the user media? Youtube, Google? </li></ul><ul><li>Who will control the controler. You? </li></ul><ul><li>Do we need control? </li></ul>“ Big brother is watching you” : G. Orwell
    76. 77. the medium is the message
    77. 78. Rupert Murdock
    78. 79. Google 2084
    79. 80. Reality ? &quot;Humankind cannot bear very much reality.” T.S. Eliot
    80. 81. Identity: Who am I ?
    81. 82. Identity: I am: a consumer !
    82. 83. work buy comsume die pic
    83. 84. Work, Buy, Consume, Die ?
    84. 85. Identity: I am: a consumer ?
    85. 86. Identity: I am: a consumer ? I am: human media
    86. 87. media becomes “human” pic
    87. 88. Identity: “human” media ? Examples: Generation C Second Life
    88. 89. Generation C Culture Control Content Channel Criterion Celebrity Cynicism Character Connected Consensus Complexity Collaborative Code (internet coding) Creativity/Creative/Creators Community/Communication Companies/Corporations (most will be working for large companies and/or corporations rather than small or medium sized businesses)
    89. 91. generation cash
    90. 94. Identity: I am human !
    91. 95. Identity: Don’t forget your First Life !
    92. 96. first life pic
    93. 97. Issue’s: Control? Identity? I am: a consumer ? I am: human media ? I am human !
    94. 98. We are amusing ourselves to death. (Neil Postman, 1985)
    95. 99. pict amusing :
    96. 100. Postman on Orwell (“1984”) and Huxley (“A brave new world”): &quot;What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one. Orwell feared those who would deprive us of information. Huxley feared those who would give us so much that we would be reduced to passivity and egoism”......
    97. 101. Postman on Orwell (“1984”) and Huxley (“A brave new world”): “ Orwell feared that the truth would be concealed from us. Huxley feared the truth would be drowned in a sea of irrelevance. Orwell feared we would become a captive culture. Huxley feared we would become a trivial culture, preoccupied with some equivalent of the feelies, the orgy porgy, and the centrifugal bumblepuppy. &quot;
    98. 102. We are amusing ourselves to death. (1985)
    99. 103. We are amusing ourselves to death. (1985) We are informing ourselves to death. (1990)
    100. 104. Speech given at a meeting of the German Informatics Society (Gesellschaft fuer Informatik) on October 11, 1990 in Stuttgart, sponsored by IBM-Germany. We are informing ourselves to death. (1990)
    101. 105. “ Through the computer, the heralds say, we will make education better, religion better, politics better, our minds better -- best of all, ourselves better. This is, of course, nonsense, and only the young or the ignorant or the foolish could believe it. I said that computers are not to blame for this. But the computer has a nature, as well. True, it is only a machine but a machine designed to manipulate and generate information. That is what computers do, and therefore they have an agenda and an unmistakable message......” Informing ourselves to death:
    102. 106. Remember “1984”: Orwell and Apple introduction:
    103. 107. Remember? &quot;Where is the Life we have lost in living? Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?&quot; T.S. Eliot
    104. 108. “ Here is what Henry David Thoreau told us: &quot;All our inventions are but improved means to an unimproved end.&quot; Here is what Goethe told us: &quot;One should, each day, try to hear a little song, read a good poem, see a fine picture, and, if it is possible, speak a few reasonable words.&quot; And here is what Socrates told us: &quot;The unexamined life is not worth living.&quot; And here is what the prophet Micah told us: &quot;What does the Lord require of thee but to do justly, and to love mercy and to walk humbly with thy God?....... “ “ Informing ourselves to death” concluding words:
    105. 109. “ ....And I can tell you -- if I had the time (although you all know it well enough) -- what Confucius, Isaiah, Jesus, Mohammed, the Buddha, Spinoza and Shakespeare told us. It is all the same: .......” “ Informing ourselves to death” concluding words:
    106. 110. “ ......There is no escaping from ourselves. The human dilemma is as it has always been, and we solve nothing fundamental by cloaking ourselves in technological glory”...... “ Informing ourselves to death” concluding words:
    107. 111. “ ......Even the humblest cartoon character knows this, and I shall close by quoting the wise old possum named Pogo, created by the cartoonist, Walt Kelley. I commend his words to all the technological utopians and messiahs present. &quot;We have met the enemy,&quot; Pogo said, &quot;and he is us ! &quot; “ Informing ourselves to death” concluding words:
    108. 112. “ ......Even the humblest cartoon character knows this, and I shall close by quoting the wise old possum named Pogo, created by the cartoonist, Walt Kelley. I commend his words to all the technological utopians and messiahs present. &quot;We have met the enemy,&quot; Pogo said, &quot;and he is us ! &quot; “ Informing ourselves to death” concluding words:
    109. 113. end slide1 The Future of Media: Mass Media, New Media & Television
    110. 114. end slide 2 Special thank you: Gustavo Machado, Leonard Sweet, Marshall McLuhan, Neil Postman, Chris Anderson, Rupert Murdock, Bill Gates, BMW, Heineken, McDonalds, Wikipedia, Slideshare, Google, CNN, Apple, IBM, Microsoft, Second Life, Blogger BrainyQuote, Time Magazine, Walt Kelly, L. Da Vinci, Orwell, Huxley, Thoreau, Goethe, Socrates, Micha, God ..... and Pogo !
    111. 115. end slide 2 Tamme de Leur Thank you for holding on !

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