image... is everythingDesignPrintPhotographyIllustrationBrandingAdvertisingPackaging
Director When I started Tamlyn Creative back in 2004, I did so as a way to offer the small business owners of South West Sydney a fresh alternative to design. Since then, we’ve continued to grow – as has our client base - and we now offer practical design solutions to small business owners as well as many larger, well-established companies operating around Australia. I believe Tamlyn Creative’s success lies in its people. Each member of our team of professional designers is a specialist in their field – including design, photography, pre-press, copywriting and illustration. Together, we cover all ssional facets of graphic design, which et highly profe emotive se can you g solution photography, g as*Where el ign, high re means we are able to manage py writincreative des creative and technical cow cost source. your project end-to-end andillustr ations, fro m one lo management well as print ensure better quality control. $ Make the comparison; Tamlyn van Zyst you will prove it to yourself. Director
PROCEDUREAt Tamlyn Creative we followa tried and tested 8 step procedure.1. Meet the Client 5. BrainstormWhether face-to-face, over the phone or by Our designers then brainstorm ideas and deasemail, the first step in any design process concepts based on your brief and our dis to meet the client. This is an essential research. We’ll discuss colour and how it ndstep in understanding a client’s needs and influences a brand, typography for llogosrequirements. It’s also a good way to get and body copy and choose the atmosphereto know you and learn a bit about your and style for your images. Based on this,business. we’ll then develop several concepts to present to the client.2. The BriefA client can choose to provide their own 6. Client Presentationbrief or develop one using our specialised There are two main ways to present aclient brief form. A comprehensive brief will design concept to a client. The first is byassist in providing the parameters in which means of a PDF via email. The secondwe will work. The brief should outline a is a face-to-face meeting, allowing for aclient’s intended message, target audience, considerable amount of discussion/rationaledemographic, preferred media, and budget. and immediate feedback. 7. Changes and Art Approval3. The Quote Tamlyn Creative anticipates client changes,Tamlyn Creative will then analyse the best and has developed a fool-proof processway to achieve these requirements and for all involved to work within. A methodprovide a quote suitable to the brief. The of “version control” has been adopted toclient then has the opportunity to revise or safeguard the integrity of your artwork. Thisaccept the brief and budget. The project will is to keep a clear chain of communication,proceed only when the quote is signed and free from surprising you with unaccountedauthorised by the client. costs, helping you to manage the design in its building stages.4. ResearchTamlyn Creative believes that research isan essential ingredient in the creative mix, 8. Production When investing in design it is a must thatfor without it there is little relevance to your you finish well. We have years of experienceproduct in the vast array of competitive in the print industry/management andinfluences. have a good relationship with a network of suppliers that can meet quality, time and budget requirements.
Look Down,GRAPHIC DESIGNLook Up, Look Down, Look up,its all around. oundGraphic design is the name givento the discipline of creating visual Often thecommunication. It covers things suchas brands, logos, advertisements, best ideaspackaging, signage and photography. for marketing ar are simple & itHow do I persuade audiences s allto look at me?With so much visual communication clear.surrounding us, it is more importantthan ever that your design drives your Your brand should influence yourtarget market to notice your brand. target audience. You only achieve this by understanding your targetGraphic design is the driving force in market and portraying a visualthe success of so many businesses. representation of your businessIt is the reason the biggest money through:making success stories come fromitems of “want” rather than items of colour,“need”. typefaces,Well designed visual communication photographywill persuade consumers to take and illustration.notice.
ELEMENTS OF DESIGN COLOUR Triggers emotion The right colour choice is essential to a great design and delivery of your message. Colour speaks to an audience in many ways - it can support your design and marketing strategy by enhancing concepts and legibility, entice people, convey feeling and emotion, twist a message, help people to associate with a message and help you disassociate from your competitors. TYPOGRAPHY Speaks without speaking ty Typography is not only functional. It can have symbolic meaning and carry visual experience and references to time. o a pA6 A8 A9 A10 A12 A14 A18 A20 A24 A36 A40 A48 A52 A60 A72
“The elements of design are the building blocks used to create a work of art” John Lovett - Watercolour and mixed media artist.PHOTOGRAPHYLook sharpWhile many people understand photography and can take a good happy snap, mostagree a more professional approach is required for product and corporate shots.Tamlyn Creative’s team of professional photographers can expertly advise on the bestlighting, props and colour to bring out the best in your product. Using state-of-the-artequipment, we can conduct photo shoots in-house at our photographic studio or atan alternative location. Our photographers can advise on the best location for you.ILLUSTRATIONSpeaks a thousands wordsIllustration can add greater recognition to a company or identity. It can help depict theactivity of a business, or convey a mood which describes it. Illustration is also a goodway to communicate technical information. A good one will clearly describe a productor service to a non-technical audience.
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PRINT KNOWLEDGEAND MANAGEMENTAt Tamlyn Creative we understand print.We know which printers are best suitedto specific print requirements. We workwith a number of print suppliers and weknow what they do best. We work closelywith them so the final result is always the cbest quality at the right price.All our designers have extensive prepress mexperience and understand printers’unique requirements and jargon. As aresult, artwork we produce for print is yhiccup free and all print generated fromus runs expeditiously and at the mostcompetitive price. k
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e - M O RT G A G E DIRECT your finance specialists Amos insolvency chartered accountants | insolvency specialistsCIVIL & INFRASTRUCTURE SERVICES aquacomb the next generation modular water POD storage systems Southwest ENTERTAINNET arrive in style N E W H O M E S | D U A L O C C U PA N C Y | M U LT I U N I T D E V E L O P M E N T S global partnerVarious logo designs by Tamlyn Creative Other clients
Meet the team... Tamlyn van Zyst DIRECTOR / PRINT-MANAGEMENT / DESIGNER Associate Diploma in Graphic Design (TAFE Liverpool) Diploma in Marketing and Advertising (TAFE Ultimo) Matthew O’Grady STUDIO MANAGER / DESIGNER / PHOTOGRAPHER Bachelor of Design - Visual Communication (UWS - Nepean) Honours in Graphic Design (UWS - Nepean) Dirk van Zyst ILLUSTRATOR / DESIGNER / PHOTOGRAPHER Diploma of Art and Design (London) Michelle Aprea DESIGNER Diploma in Graphic Design (KVB Institute of Design - North Sydney) Certiﬁcate III in Advertising (AdSchool - Sydney) Rebekah Abdilla ADMINISTRATION OFFICER Certiﬁcate III in Business AdministrationT 02 9600 7766 | F 02 9600 7788 | Shop 1, 100 Terminus Street, Liverpool NSW 2170 | PO Box 338 Liverpool NSW 1871 www.tamlyncreative.com.au