Advertising History 1
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Advertising History 1

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A very brief introductory pp for my advertising classes.

A very brief introductory pp for my advertising classes.

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Transcript

  • 1. In the Name Of God Advertising Introductory Principles DIGITAL ART Educational Group Presented by: M.H.Tamjidi
  • 2. Advertising HistoryAdvertising History From Babylon to Present timeFrom Babylon to Present time
  • 3. Archaeologists found evidence in 3000 B.C • BABYLON Outdoor Stands & • Wall Painting • POMPEI Room for Rent • Medieval Times Town Criers
  • 4. 1450 Gutenberg…..Print 1472 English advertisement Prayer book 200 Years advertisement 12 stolen horses 1704 American newspapers 1841 Volney B. Palmer Shop – Advertising Agency
  • 5. 1869 Francis Ayer buys- Palmer N.W.Ayer & Sons Copy – Market Research 1920 – RADIO 1930 – Radio Dramatic/soap opera 1940 – Television TV Sets-Expensive
  • 6. TV – Took over Radio Product Benefit Product Image CREATIVE REVOLUTION Bill Bernbach / Leo Burnett / David Ogilvy
  • 7. End of Part One