Education 2.0 Tamir Berkman FRANk: http://frankmedia.com.au/blog/

Language is changing. things no longer mean the same What is a “community”? “ Page”? “Window”? “Search”?

From : Shift happens: http://www.slideshare.net/jbrenman/shift-happens-33834

From : Shift happens: http://www.slideshare.net/jbrenman/shift-happens-33834

From : Shift happens: http://www.slideshare.net/jbrenman/shift-happens-33834

From : Shift happens: http://www.slideshare.net/jbrenman/shift-happens-33834

Online universities

Online education applications

Virtual worlds

RMIT Ormond island in Second Life is being used by architecture students

Why virtual worlds? Cheap Environmental Experiential

Cheap

Environmental

Experiential

Implementing 2.0 strategies in a large organisation Image of a large organisation

Implementing 2.0 strategies in a large organisation is hard Image of a large organisation

DIGITAL STRATEGY in 7 not that hard steps Image of steps

1. Your brand What is your online profile? Put yourself in the shoes of a user. Look for “engagement” moments. Seth Godin “The big red fez”

What is your online profile?

Put yourself in the shoes of a user.

Look for “engagement” moments.

Seth Godin “The big red fez”

2. Your competitors What are your competitors doing online? Can you see common practices? You’ll need to come up with something different

What are your competitors doing online?

Can you see common practices?

You’ll need to come up with something different

3. Your industry/community What are the trends in your industry? Learn from the bigger picture Look for the gap

What are the trends in your industry?

Learn from the bigger picture

Look for the gap

4. Your audience Who are you talking to? Who are the people who love you? What will they enjoy?

Who are you talking to?

Who are the people who love you?

What will they enjoy?

5. The creative concept What will get your users talking about you? Give something to your users Users want to listen to other users “ How many people will I tell about this?”

What will get your users talking about you?

Give something to your users

Users want to listen to other users

“ How many people will I tell about this?”

6. Marketing How can you spread the word? It’s great to create a website but the real question is how will people find it and what will they do when they’re there

How can you spread the word?

It’s great to create a website but the

real question is how will people find it

and what will they do when they’re

there

7. Maintenance Don’t forget about maintenance

Don’t forget about maintenance

When it fails go to Google analytics

RMIT case study 1. RMIT 2.0 2. RMIT video challenge 3. RMIT Union promotion

RMIT is experimenting with flickr, youtube, myspace, twitter, second life

RMIT video challenge 120 years for RMIT User generated content You tube competition: make a 120 seconds or less film about RMIT in 120 years. 8 categories to be won

120 years for RMIT

User generated content

You tube competition: make a 120 seconds or less film about RMIT in 120 years.

8 categories to be won

Submissions on youtube:

With 4875 views this one was the clear favorite:

RMIT Union fun activities in RMIT – sports, arts, trips, clubs etc. Goals: Create brand awareness Get users going back to the site on regular basis

RMIT Union

fun activities in RMIT – sports, arts, trips, clubs etc.

Goals:

Create brand awareness

Get users going back to the site on regular basis

One day, 80 pink flamingos appeared on campus…

Yes, we made them ourselves… (three people from the communication dept. cut, painted & mounted).

We needed to capture attention, letting students know something is happening.

The Flamingos did the job…

Missing: Three Red Flamingos We posted signs to complete the picture and explain the treasure hunt rules. Yes, we hid three red flamingos in campus and online

And sent students to this site to get daily clues. The hunt for the red flamingo has began.

We got three sponsors for prizes worth $1500.

New clues adding daily, making sure students return to site

Used online social networks to promote, explain and talk with our students.

Got a titter account and twittered about it

Results Video challenge – 16 entries (we’d hope for 20), 13,144 views on all videos Red Flamingo – three flamingos found 125 friends on myspace Twitter presence established as early adopters.

Video challenge – 16 entries (we’d hope for 20), 13,144 views on all videos

Red Flamingo – three flamingos found

125 friends on myspace

Twitter presence established as early adopters.

What hasn’t work? Only 16 entries to video challenge Third Red Flamingo hiding in second life was hard to find Only 125 friends on mysapce

Only 16 entries to video challenge

Third Red Flamingo hiding in second life was hard to find

Only 125 friends on mysapce

Does it matter? 125 friends are better than 0. Return on engagement Budget: Web2.0 = $0, Video challenge = $2500, Flamingo = $550

125 friends are better than 0.

Return on engagement

Budget: Web2.0 = $0, Video challenge = $2500, Flamingo = $550

Users are in control. They’re not here because of us. We are here because of them.

Our future users More savvy than us.

email is getting old… We need to learn and adopt to new technologies

Social apps are the new email New tools.

7 year olds communicate in virtual worlds New language.

Learning by playing, experimenting and failing You cant really “get it” by being a by passer.

Please. Please. Please watch this.

It’s time to embrace change so start looking for your opportunity now. Find your red flamingo. (Or purple cow) Email: tamir@frankmedia.com.au Skype: Tamir.berkman

Email: tamir@frankmedia.com.au

Skype: Tamir.berkman