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The nexum AG is a consultancy and agency for digital media.
Tamim Swaid, UX Consultant @tamimat
Stefan Böhland, Senior UX ...
2
Description
As I‘m puting this slides in the wild, I would like to describe the
purpose shortly.
The idea of the „Mobile...
3
Vision / Goals
Strategy
Tactic
Task
4
ST. PETER’S SQUARE
5
ST. PETER’S SQUARE
6
Mobile is big.
What shall
we do?
Yes, mobile
is big.
What do
you want?
7
Tools for goal oriented conversations
8
+ =
9
10
11
Airport 1 (Current Data – Weather, etc.)
Airport 2 (Current Data – Weather, etc.)
Airport 3 (Current Data – Weather, et...
12
Google: people, hardware, software, context, smartphone
13
Interface
14
Interface = Schnittstelle
15
People
Company
16
Technology
People
Technology
Company
17
Technology
People
Technology
Company
ContentUX
18
People
Place
Moving
Fixed
Cognitive Load
Private
Public
Work
Social
Friend
Colleague
Alone
Family
Partner
Mood
Chilling...
19
Facebook is doing it
Social
Place
Mood
20
Technology @ People
Bandwith
3G
EDGE
GPRS
Fiber / DSL
LTE
Wifi
Input
Gesture
Sensors
Audio
Touch
Photo
Output
Audio
Vis...
21
Content
Form
Responsive Content
1 Content for all
Progressive Disclosure
Content
Tonality
Card Sorting
Information
Arch...
22
Technology @ Company
Channel
E-Mail
SMS / MMS
Chat
Website
Social Media
Telephone
Technology
Telephone System
Web
iOS
N...
23
Company
Goals / Vision
New customers
segments
Lead generation
Customer retention
Brand awareness
Time to market
Organis...
24
“You must be shapeless, formless, like water.
When you pour water in a cup, it becomes the
cup. When you pour water in ...
25
UX Content Technology CompanyPeople Technology
26
Facts: Describe in a few words and the status quo
Outlook: For the next 1-2 Years
Pros: Advantage
Cons: Disavantages
LTE
27
The Game
People Technology UX Content Technology Company
ExecutionAnalytics & Hypotheses
$
Tamim Swaid
tamim.swaid@nexum.de
Tel. +49 221 56939 - 4149
nexum AG
Maarweg 149 – 161, 50825 Köln
Vielen Dank für Ihre Auf...
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Mobile strategy framework - A game for client workshops

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The idea of the „Mobile Strategy Framework“ is to have a „game“ that helps you to find a better answer on what a client should do in the mobile (multi context) world.
It tries to have a look at all the different aspects of mobile (multi context) in a modular way, so that you can find out how to tacle the relevant usecases properly.

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  • Transcript of "Mobile strategy framework - A game for client workshops"

    1. 1. The nexum AG is a consultancy and agency for digital media. Tamim Swaid, UX Consultant @tamimat Stefan Böhland, Senior UX consultant @spy23 Mobile Strategy Framework uxcamp europe 2014
    2. 2. 2 Description As I‘m puting this slides in the wild, I would like to describe the purpose shortly. The idea of the „Mobile Strategy Framework“ is to have a „game“ that helps you to find a better answer on what a client should do in the mobile (multi context) world. It tries to have a look at all the different aspects of mobile (multi context) in a modular way, so that you can find out how to tacle the relevant usecases properly. The framework is still in beta :)
    3. 3. 3 Vision / Goals Strategy Tactic Task
    4. 4. 4 ST. PETER’S SQUARE
    5. 5. 5 ST. PETER’S SQUARE
    6. 6. 6 Mobile is big. What shall we do? Yes, mobile is big. What do you want?
    7. 7. 7 Tools for goal oriented conversations
    8. 8. 8 + =
    9. 9. 9
    10. 10. 10
    11. 11. 11 Airport 1 (Current Data – Weather, etc.) Airport 2 (Current Data – Weather, etc.) Airport 3 (Current Data – Weather, etc.) Airport 4 (Current Data – Weather, etc.) Airport 5 Airport 6 Current Data Weather, etc.
    12. 12. 12 Google: people, hardware, software, context, smartphone
    13. 13. 13 Interface
    14. 14. 14 Interface = Schnittstelle
    15. 15. 15 People Company
    16. 16. 16 Technology People Technology Company
    17. 17. 17 Technology People Technology Company ContentUX
    18. 18. 18 People Place Moving Fixed Cognitive Load Private Public Work Social Friend Colleague Alone Family Partner Mood Chilling Dissatisfied Happy Stressed Satisfied ?
    19. 19. 19 Facebook is doing it Social Place Mood
    20. 20. 20 Technology @ People Bandwith 3G EDGE GPRS Fiber / DSL LTE Wifi Input Gesture Sensors Audio Touch Photo Output Audio Visual / Screen Vibration No Connection Video
    21. 21. 21 Content Form Responsive Content 1 Content for all Progressive Disclosure Content Tonality Card Sorting Information Architecture Quality Perfect Medicore UX Bad Way Usability Testing User Research Prototyping Personas
    22. 22. 22 Technology @ Company Channel E-Mail SMS / MMS Chat Website Social Media Telephone Technology Telephone System Web iOS Native Framework Frontend Programming Lang. App (owned) Asynchron Synchron App (not owned) Systems CMS CRM PIM
    23. 23. 23 Company Goals / Vision New customers segments Lead generation Customer retention Brand awareness Time to market Organisation People Processes Systems ?
    24. 24. 24 “You must be shapeless, formless, like water. When you pour water in a cup, it becomes the cup. When you pour water in a bottle, it becomes the bottle. When you pour water in a teapot, it becomes the teapot. Water can drip and it can crash. Become like water my friend.” Bruce Lee
    25. 25. 25 UX Content Technology CompanyPeople Technology
    26. 26. 26 Facts: Describe in a few words and the status quo Outlook: For the next 1-2 Years Pros: Advantage Cons: Disavantages LTE
    27. 27. 27 The Game People Technology UX Content Technology Company ExecutionAnalytics & Hypotheses $
    28. 28. Tamim Swaid tamim.swaid@nexum.de Tel. +49 221 56939 - 4149 nexum AG Maarweg 149 – 161, 50825 Köln Vielen Dank für Ihre Aufmerksamkeit. Bild 28
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