What's your problem?

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Solutions are the death of a product design. Learn how a growing internal team helped to disrupt a large, product-focused organization with design, not only through educating product owners, but also including them in the exploration to define problems instead of solutions.

A small but growing internal design team within a large product-focused organization has had a strong, strategic voice in the development process of our company’s client-facing products. Instead of making cosmetic changes to old, unvetted solutions, we challenged our team to find problems that needed solving in order to create a better overall product. We introduced research methods, design studio, and rapid prototyping into our colleagues’ vocabularies early and often. Even through a series of discouraging review sessions and a multitude of poorly worded email critiques, our team came to trust and understand that our design strategy got us to the heart of our users’ needs.

I talk process—the team, communication, and validating big questions and ideas; failures—mismanaged Agile processes and unactionable critique; and how we are moving onward and upward—team sketching sessions and other design studio methods, communication improvements, and productive sprints.

Presented at IA Summit 2014.

Published in: Design

What's your problem?

  1. 1. 👤 Tami Evnin 🏢 Product Designer, NASDAQ OMX  tamiiiiiiiiiiii What’s your problem?
  2. 2. 👤 Tami Evnin  tamiiiiiiiiiiii
  3. 3. 👤 Tami Evnin  tamiiiiiiiiiiii Problem Solution
  4. 4. 👤 Tami Evnin  tamiiiiiiiiiiii Solution
  5. 5. 👤 Tami Evnin  tamiiiiiiiiiiii Solution
  6. 6. 👤 Tami Evnin  tamiiiiiiiiiiii Solution
  7. 7. 👤 Tami Evnin  tamiiiiiiiiiiii Problem
  8. 8. 👤 Tami Evnin  tamiiiiiiiiiiii Problem
  9. 9. 👤 Tami Evnin  tamiiiiiiiiiiii Problem
  10. 10. 👤 Tami Evnin  tamiiiiiiiiiiii ➡
  11. 11. 👤 Tami Evnin  tamiiiiiiiiiiii ➡
  12. 12. 👤 Tami Evnin  tamiiiiiiiiiiii ➡
  13. 13. 👤 Tami Evnin  tamiiiiiiiiiiii Solution Problem ⬇
  14. 14. 👤 Tami Evnin  tamiiiiiiiiiiii Problem Solution 🔀
  15. 15. 👤 Tami Evnin  tamiiiiiiiiiiii So, what’s your problem?So,
  16. 16. 👤 Tami Evnin  tamiiiiiiiiiiii The Beginning
  17. 17. 👤 Tami Evnin  tamiiiiiiiiiiii
  18. 18. 👤 Tami Evnin  tamiiiiiiiiiiii
  19. 19. 💬 📢 💰Communications Public Relations Investor Relations
  20. 20. 👤 Tami Evnin  tamiiiiiiiiiiii
  21. 21. 👤 Tami Evnin  tamiiiiiiiiiiii For Example
  22. 22. 👤 Tami Evnin  tamiiiiiiiiiiii
  23. 23. 👤 Tami Evnin  tamiiiiiiiiiiii
  24. 24. 👤 Tami Evnin  tamiiiiiiiiiiii
  25. 25. 👤 Tami Evnin  tamiiiiiiiiiiii
  26. 26. 👤 Tami Evnin  tamiiiiiiiiiiii Win!
  27. 27. 👤 Tami Evnin  tamiiiiiiiiiiii
  28. 28. 👤 Tami Evnin  tamiiiiiiiiiiii
  29. 29. 👤 Tami Evnin  tamiiiiiiiiiiii
  30. 30. 👤 Tami Evnin  tamiiiiiiiiiiii
  31. 31. 👤 Tami Evnin  tamiiiiiiiiiiii Sigh.
  32. 32. 👤 Tami Evnin  tamiiiiiiiiiiii
  33. 33. 👤 Tami Evnin  tamiiiiiiiiiiii “This is terrible.”
  34. 34. 👤 Tami Evnin  tamiiiiiiiiiiii
  35. 35. 👤 Tami Evnin  tamiiiiiiiiiiii “Today, I’m more direct. It’s terrible.”
  36. 36. 👤 Tami Evnin  tamiiiiiiiiiiii Making it better
  37. 37. 👤 Tami Evnin  tamiiiiiiiiiiii
  38. 38. 👤 Tami Evnin  tamiiiiiiiiiiii
  39. 39. 👤 Tami Evnin  tamiiiiiiiiiiii
  40. 40. 👤 Tami Evnin  tamiiiiiiiiiiii
  41. 41. 👤 Tami Evnin  tamiiiiiiiiiiii
  42. 42. 👤 Tami Evnin  tamiiiiiiiiiiii “This is terrible.”
  43. 43. 👤 Tami Evnin  tamiiiiiiiiiiii
  44. 44. 👤 Tami Evnin  tamiiiiiiiiiiii So what?
  45. 45. 👤 Tami Evnin  tamiiiiiiiiiiii
  46. 46. 👤 Tami Evnin  tamiiiiiiiiiiii
  47. 47. 👤 Tami Evnin  tamiiiiiiiiiiii The Sequel
  48. 48. 👤 Tami Evnin  tamiiiiiiiiiiii More Stakeholders & Sticky Notes
  49. 49. 👤 Tami Evnin  tamiiiiiiiiiiii
  50. 50. 👤 Tami Evnin  tamiiiiiiiiiiii
  51. 51. 👤 Tami Evnin  tamiiiiiiiiiiii
  52. 52. 👤 Tami Evnin  tamiiiiiiiiiiii
  53. 53. 👤 Tami Evnin  tamiiiiiiiiiiii
  54. 54. 👤 Tami Evnin  tamiiiiiiiiiiii Sigh.
  55. 55. 👤 Tami Evnin  tamiiiiiiiiiiii ⏲ 🌎 👎Deadlines Distributed Teams Strong Personalities Constraints
  56. 56. 👤 Tami Evnin  tamiiiiiiiiiiii
  57. 57. 👤 Tami Evnin  tamiiiiiiiiiiii Moving forward
  58. 58. 👤 Tami Evnin  tamiiiiiiiiiiii Problems ➡ Solutions
  59. 59. 👤 Tami Evnin  tamiiiiiiiiiiii ➡
  60. 60. 👤 Tami Evnin  tamiiiiiiiiiiii Time & Effort
  61. 61. 👤 Tami Evnin  tamiiiiiiiiiiii
  62. 62. 👤 Tami Evnin  tamiiiiiiiiiiii *There’s no magical process
  63. 63. 👤 Tami Evnin  tamiiiiiiiiiiii
  64. 64. 👤 Tami Evnin 🏢 Product Designer, NASDAQ OMX  tamiiiiiiiiiiii Thanks!

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