Your SlideShare is downloading. ×
0
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
What's your problem?
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

What's your problem?

441

Published on

Solutions are the death of a product design. Learn how a growing internal team helped to disrupt a large, product-focused organization with design, not only through educating product owners, but also …

Solutions are the death of a product design. Learn how a growing internal team helped to disrupt a large, product-focused organization with design, not only through educating product owners, but also including them in the exploration to define problems instead of solutions.

A small but growing internal design team within a large product-focused organization has had a strong, strategic voice in the development process of our company’s client-facing products. Instead of making cosmetic changes to old, unvetted solutions, we challenged our team to find problems that needed solving in order to create a better overall product. We introduced research methods, design studio, and rapid prototyping into our colleagues’ vocabularies early and often. Even through a series of discouraging review sessions and a multitude of poorly worded email critiques, our team came to trust and understand that our design strategy got us to the heart of our users’ needs.

I talk process—the team, communication, and validating big questions and ideas; failures—mismanaged Agile processes and unactionable critique; and how we are moving onward and upward—team sketching sessions and other design studio methods, communication improvements, and productive sprints.

Presented at IA Summit 2014.

Published in: Design
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
441
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
10
Comments
0
Likes
6
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 👤 Tami Evnin 🏢 Product Designer, NASDAQ OMX  tamiiiiiiiiiiii What’s your problem?
  • 2. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 3. 👤 Tami Evnin  tamiiiiiiiiiiii Problem Solution
  • 4. 👤 Tami Evnin  tamiiiiiiiiiiii Solution
  • 5. 👤 Tami Evnin  tamiiiiiiiiiiii Solution
  • 6. 👤 Tami Evnin  tamiiiiiiiiiiii Solution
  • 7. 👤 Tami Evnin  tamiiiiiiiiiiii Problem
  • 8. 👤 Tami Evnin  tamiiiiiiiiiiii Problem
  • 9. 👤 Tami Evnin  tamiiiiiiiiiiii Problem
  • 10. 👤 Tami Evnin  tamiiiiiiiiiiii ➡
  • 11. 👤 Tami Evnin  tamiiiiiiiiiiii ➡
  • 12. 👤 Tami Evnin  tamiiiiiiiiiiii ➡
  • 13. 👤 Tami Evnin  tamiiiiiiiiiiii Solution Problem ⬇
  • 14. 👤 Tami Evnin  tamiiiiiiiiiiii Problem Solution 🔀
  • 15. 👤 Tami Evnin  tamiiiiiiiiiiii So, what’s your problem?So,
  • 16. 👤 Tami Evnin  tamiiiiiiiiiiii The Beginning
  • 17. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 18. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 19. 💬 📢 💰Communications Public Relations Investor Relations
  • 20. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 21. 👤 Tami Evnin  tamiiiiiiiiiiii For Example
  • 22. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 23. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 24. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 25. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 26. 👤 Tami Evnin  tamiiiiiiiiiiii Win!
  • 27. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 28. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 29. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 30. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 31. 👤 Tami Evnin  tamiiiiiiiiiiii Sigh.
  • 32. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 33. 👤 Tami Evnin  tamiiiiiiiiiiii “This is terrible.”
  • 34. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 35. 👤 Tami Evnin  tamiiiiiiiiiiii “Today, I’m more direct. It’s terrible.”
  • 36. 👤 Tami Evnin  tamiiiiiiiiiiii Making it better
  • 37. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 38. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 39. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 40. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 41. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 42. 👤 Tami Evnin  tamiiiiiiiiiiii “This is terrible.”
  • 43. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 44. 👤 Tami Evnin  tamiiiiiiiiiiii So what?
  • 45. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 46. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 47. 👤 Tami Evnin  tamiiiiiiiiiiii The Sequel
  • 48. 👤 Tami Evnin  tamiiiiiiiiiiii More Stakeholders & Sticky Notes
  • 49. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 50. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 51. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 52. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 53. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 54. 👤 Tami Evnin  tamiiiiiiiiiiii Sigh.
  • 55. 👤 Tami Evnin  tamiiiiiiiiiiii ⏲ 🌎 👎Deadlines Distributed Teams Strong Personalities Constraints
  • 56. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 57. 👤 Tami Evnin  tamiiiiiiiiiiii Moving forward
  • 58. 👤 Tami Evnin  tamiiiiiiiiiiii Problems ➡ Solutions
  • 59. 👤 Tami Evnin  tamiiiiiiiiiiii ➡
  • 60. 👤 Tami Evnin  tamiiiiiiiiiiii Time & Effort
  • 61. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 62. 👤 Tami Evnin  tamiiiiiiiiiiii *There’s no magical process
  • 63. 👤 Tami Evnin  tamiiiiiiiiiiii
  • 64. 👤 Tami Evnin 🏢 Product Designer, NASDAQ OMX  tamiiiiiiiiiiii Thanks!

×