0
πŸ‘€ Tami Evnin
🏒 Product Designer, NASDAQ OMX
ο˜‘ tamiiiiiiiiiiii
What’s your problem?
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
Problem
Solution
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
Solution
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
Solution
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
Solution
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
Problem
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
Problem
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
Problem
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
➑
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
➑
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
➑
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
Solution
Problem
⬇
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
Problem
Solution
πŸ”€
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
So, what’s your problem?So,
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
The Beginning
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ’¬ πŸ“’ πŸ’°Communications Public Relations Investor Relations
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
For Example
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
Win!
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
Sigh.
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
β€œThis is terrible.”
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
β€œToday, I’m more direct.
It’s terrible.”
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
Making it better
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
β€œThis is terrible.”
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
So what?
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
The Sequel
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
More Stakeholders
& Sticky Notes
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
Sigh.
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
⏲ 🌎 πŸ‘ŽDeadlines Distributed Teams Strong Personalities
Constraints
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
Moving forward
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
Problems ➑ Solutions
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
➑
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
Time & Effort
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
*There’s no magical process
πŸ‘€ Tami Evnin
ο˜‘ tamiiiiiiiiiiii
πŸ‘€ Tami Evnin
🏒 Product Designer, NASDAQ OMX
ο˜‘ tamiiiiiiiiiiii
Thanks!
What's your problem?
Upcoming SlideShare
Loading in...5
×

What's your problem?

444

Published on

Solutions are the death of a product design. Learn how a growing internal team helped to disrupt a large, product-focused organization with design, not only through educating product owners, but also including them in the exploration to define problems instead of solutions.

A small but growing internal design team within a large product-focused organization has had a strong, strategic voice in the development process of our company’s client-facing products. Instead of making cosmetic changes to old, unvetted solutions, we challenged our team to find problems that needed solving in order to create a better overall product. We introduced research methods, design studio, and rapid prototyping into our colleagues’ vocabularies early and often. Even through a series of discouraging review sessions and a multitude of poorly worded email critiques, our team came to trust and understand that our design strategy got us to the heart of our users’ needs.

I talk processβ€”the team, communication, and validating big questions and ideas; failuresβ€”mismanaged Agile processes and unactionable critique; and how we are moving onward and upwardβ€”team sketching sessions and other design studio methods, communication improvements, and productive sprints.

Presented at IA Summit 2014.

Published in: Design

Transcript of "What's your problem?"

  1. 1. πŸ‘€ Tami Evnin 🏒 Product Designer, NASDAQ OMX ο˜‘ tamiiiiiiiiiiii What’s your problem?
  2. 2. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  3. 3. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii Problem Solution
  4. 4. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii Solution
  5. 5. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii Solution
  6. 6. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii Solution
  7. 7. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii Problem
  8. 8. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii Problem
  9. 9. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii Problem
  10. 10. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii ➑
  11. 11. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii ➑
  12. 12. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii ➑
  13. 13. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii Solution Problem ⬇
  14. 14. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii Problem Solution πŸ”€
  15. 15. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii So, what’s your problem?So,
  16. 16. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii The Beginning
  17. 17. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  18. 18. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  19. 19. πŸ’¬ πŸ“’ πŸ’°Communications Public Relations Investor Relations
  20. 20. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  21. 21. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii For Example
  22. 22. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  23. 23. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  24. 24. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  25. 25. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  26. 26. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii Win!
  27. 27. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  28. 28. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  29. 29. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  30. 30. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  31. 31. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii Sigh.
  32. 32. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  33. 33. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii β€œThis is terrible.”
  34. 34. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  35. 35. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii β€œToday, I’m more direct. It’s terrible.”
  36. 36. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii Making it better
  37. 37. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  38. 38. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  39. 39. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  40. 40. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  41. 41. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  42. 42. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii β€œThis is terrible.”
  43. 43. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  44. 44. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii So what?
  45. 45. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  46. 46. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  47. 47. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii The Sequel
  48. 48. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii More Stakeholders & Sticky Notes
  49. 49. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  50. 50. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  51. 51. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  52. 52. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  53. 53. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  54. 54. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii Sigh.
  55. 55. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii ⏲ 🌎 πŸ‘ŽDeadlines Distributed Teams Strong Personalities Constraints
  56. 56. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  57. 57. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii Moving forward
  58. 58. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii Problems ➑ Solutions
  59. 59. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii ➑
  60. 60. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii Time & Effort
  61. 61. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  62. 62. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii *There’s no magical process
  63. 63. πŸ‘€ Tami Evnin ο˜‘ tamiiiiiiiiiiii
  64. 64. πŸ‘€ Tami Evnin 🏒 Product Designer, NASDAQ OMX ο˜‘ tamiiiiiiiiiiii Thanks!
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

Γ—