Putting Twitter to work for you

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Trying to decided if you should join the Twitter bandwagon? This presentation is for those new to Twitter. Explore how Twitter will help you be more productive in your career with this two week approach to the Why and How of Twitter.

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  • The important part here is thoughtful development and dissemination of remarkable content 105 million registered Twitter users. Of this 40 percent are in the U.S. 37 percent access twitter mainly from a mobile device
  • Get the targeted information YOU need on a daily, hourly or minute-by-minute bases to help YOU do your job more efficiently
  • Think through your approach! Write down your goals
  • These are examples of people and organizations on twitter that can help you gain knowledge and influence in particular topic areas. For Community – I’ve chosen examples from my local community, which is Santa Clara County Refer back to your goals – select your topic areas and use Twitter to search for info
  • You could follow anyone – but don’t. Refer back to the objectives you wrote. Make sure the folks that you are following are associated with your objectives.
  • News – provide your followers with the latest news on your key areas of thought leadership. To do this, consider building a reading list just outside of the mainstream. Sure it is fine to included links to New York Times stories, but a lot of your followers may already be aware of that story. Look for industry journals and vertical publications that pickup trends before mainstream media. Then think like a writer, come up with a catchy title and tweet out the story link. Here are a couple ideas: Education – read Education Week or Chronicle of Higher Education; Technology – MIT Review More on this # (a hashtag) later
  • The rules of good in person conversation apply. Show interest, be polite, be helpful. In fact a key factor of your Twitter experience should be to give more than you get (as in all social media interactions).
  • Browse through some Twitter profiles. You’ll quickly see that some are more engaging than others. Create a short profile that is an authentic representation of you – make sure to include your company name, but also include some personal detail. To update your profile – look at the menu to the top right. Choose Settings, Profile Make sure to use your own photo! According to a Hubspot survey, profiles with headshots have 10X more followers
  • Your Backstory: When people are deciding to follow someone new, they look at their bio, the ratio of followers to following and the person’s last 4 or 5 tweets. Since you are new to Twitter, you’re starting with a blank page. Put thought into the story that you want to tell. Tweet that out via 4 or 5 posts before you start to follow people. Ratio: This is important to consider while you are trying to build a good follower base. For example, people are inclined to be suspicious of accounts that are following 200 people but only have 3 people following them. As you start out try to keep the follower and following number with in about 10 digits until you get to the hundreds. Then you can let that gap get a bit larger, but still try and keep it about 25 or 30 digits apart.
  • Twitter Trends are on your main page – lower right side
  • I love Tweetdeck. There is free application for your PC or Mac and also apps for the iPhone and Blackberry www.tweetdeck.com Creating a list with Tweetdeck: http://support.tweetdeck.com/forums/63876/entries/82695
  • For the retweets …you can add your own comments. People will often put a few words before the RT@tamicasey or they may add there comment after the retweet separating it with some type of computer symbol such as the >
  • If you spent the time to create objectives for your Twitter efforts and adhere to them as you build out your campaign, I’m sure the answer to this question will be yes!
  • Putting Twitter to work for you

    1. 1. <ul><li>Putting Twitter to Work for You </li></ul>Presented by @tamicasey http://www.kulesafaul.com/html/teamtami.html
    2. 2. Creating social profiles and broadcasting tweets and status updates is elementary, whereas creating a meaningful presence through the development and dissemination of remarkable content is judicious Brian Solis, Social Media Guru, Author
    3. 3. Why?
    4. 4. Why <ul><li>You Personally </li></ul><ul><li>Personal Branding </li></ul><ul><li>Thought Leadership </li></ul><ul><li>Knowledge </li></ul><ul><li>You as a Company Rep </li></ul><ul><li>Advocacy </li></ul><ul><li>Corporate Reputation </li></ul><ul><li>Customer Service </li></ul><ul><li>Crisis Management </li></ul>
    5. 5. Thoughtful Development <ul><li>What am I trying to influence </li></ul><ul><li>What do I want in return from this activity </li></ul><ul><li>What topic do I want to be associated with for thought leadership </li></ul>
    6. 6. Everyone/Everything On Twitter <ul><li>Solar/Environmental </li></ul><ul><li>ASES_Solar </li></ul><ul><li>Sparetheair </li></ul><ul><li>saveourwater </li></ul><ul><li>world_wildlife </li></ul><ul><li>Community </li></ul><ul><li>Santaclaracity </li></ul><ul><li>SV_redcross </li></ul><ul><li>RepMikehonda </li></ul><ul><li>sanjosenews </li></ul>
    7. 7. Whom to Follow <ul><li>Advocates </li></ul><ul><li>Influencers </li></ul><ul><li>Industry/topic experts </li></ul><ul><li>Media (sites, reporters) </li></ul><ul><li>Coworkers </li></ul>
    8. 8. Create Remarkable Content? <ul><li>News </li></ul><ul><li>Research </li></ul><ul><li>Thoughtful answers to questions </li></ul><ul><li>Company related content </li></ul><ul><li>Conference content – use # </li></ul>
    9. 9. Converse <ul><li>Ask and answer questions </li></ul><ul><li>Give information </li></ul><ul><li>Endorse someone or give complement </li></ul><ul><li>Be helpful – give more than you get </li></ul>
    10. 10. <ul><li>How: A Judicious Approach </li></ul>
    11. 11. Prepare to Create a Meaningful Presence <ul><li>Think about your twitter goals </li></ul><ul><li>Plan your Twitter persona </li></ul><ul><li>Choose a twitter name / photo </li></ul><ul><li>Develop your back story – first 4 or 5 tweets </li></ul><ul><li>Research who you will follow based on goals – choose at least 20 </li></ul>
    12. 12. Day 1 on Twitter <ul><li>Signup for a Twitter account via computer </li></ul><ul><li>Tweet your back story in 3 to 4 posts </li></ul><ul><li>Follow a few of your friends that you know will follow you back immediately </li></ul><ul><li>Pull up your target list of influencers and begin to follow people </li></ul><ul><li>Follow about a dozen people on day one </li></ul>
    13. 13. Day 2 on Twitter <ul><li>Scan posts of people you are following at least 2x day. Get a feel for what tweets you find interesting </li></ul><ul><li>Can you insert yourself into conversation or offer further info? If yes, do </li></ul><ul><li>Post at least one new tweet per day </li></ul><ul><li>Check Twitter trends, get familiar with posts </li></ul><ul><li>Look at your follower to following numbers? If they delta is 10 or less, follow more people </li></ul>
    14. 14. Day 3-14 <ul><li>Continue to scan posts of people you are following at least 2x per day </li></ul><ul><li>Insert yourself into conversation or offer further info? </li></ul><ul><li>Post at least one new tweet a day </li></ul><ul><li>Continue to watch follower vs. following numbers? If they delta is 10 or smaller, follow more people </li></ul>
    15. 15. Day 14 <ul><li>Choose a mobile Twitter app for your phone </li></ul><ul><li>Load Tweetdeck onto your computer </li></ul><ul><ul><li>Create lists based on your objectives </li></ul></ul><ul><ul><li>Setup columns to follow these lists </li></ul></ul><ul><li>Continue to follow new people – based on your predefined objectives </li></ul>
    16. 16. Tweet Lingo & Info <ul><li>Tweets are public </li></ul><ul><li>Tweet length is a maximum of 140 characters. 130 if you want to allow for easy retweets </li></ul><ul><li>@ use it to ID a tweeter in your post. Shows up as a mention in their twitter account. Ex.: See you Tuesday @tamicasey </li></ul><ul><li># = hashtag, easy way to search for info on twitter. Example #SMCSFSV </li></ul><ul><li>RT = retweet. Example RT@tamicasey So excited to see my Intel friends today>>Me too </li></ul>
    17. 17. Tweet Lingo & Info <ul><li>D M is a direct message. It is seen only by recipient, but you must be following a person for it to work. Example: D@tamicasey my number is 650-340-1984 </li></ul><ul><li>Make sure to use URL shortener when tweeting links. Bit.ly a good one. Tweetdeck shortens URLs automatically. </li></ul><ul><li>Twitter location an interesting feature, use it wisely. </li></ul>
    18. 18. Twitter Lists <ul><li>Twitter allows you to curate and follow lists. </li></ul><ul><li>Start following a few popular lists. Listorious is a great place to browse Twitter lists </li></ul><ul><li>Build your own lists. There is a “New List” option on your Twitter homepage. </li></ul><ul><li>Create descriptive, unique and flattering list names. Make sure to mark your list as public. </li></ul><ul><li>Share your lists with your network and post them on Listorious . </li></ul>
    19. 19. Measurement <ul><li>Can I do my job better because of this tool – Twitter? </li></ul>
    20. 20. Contact <ul><li>Tami Casey </li></ul><ul><li>Kulesa Faul </li></ul><ul><li>650-340-1984 </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @tamicasey </li></ul><ul><li>www.kulesafaul.com </li></ul>

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