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The Power of Social Bookmarking - SES NYC 2008
 

The Power of Social Bookmarking - SES NYC 2008

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Using Delicious to inform & enhance search engine marketing. Presented by Tamera Kremer @ Search Engine Strategies Conference, New York City, March 2008

Using Delicious to inform & enhance search engine marketing. Presented by Tamera Kremer @ Search Engine Strategies Conference, New York City, March 2008

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    The Power of Social Bookmarking - SES NYC 2008 The Power of Social Bookmarking - SES NYC 2008 Presentation Transcript

    • The power of social bookmarking Presented by: Tamera Kremer Wildfire Strategic Marketing March 19, 2008
    • About Wildfire Strategic Marketing
      • Strategic marketing firm based in Toronto, Canada
      • Focus is marketing integration, digital mediums/ technology and social media strategies
    • Social bookmarking is one ingredient in the social media mix
    • Social bookmarking 101
      • Tag any page on the web
      • Browser, blog, Facebook, RSS, etc. compatible
      • View how popular an article is by the number of other ‘saves’
      • Ability to tag the article with terms relevant to the individual, or group by interest (e.g. ‘wishlist’)
      • Browse other users tags by keyword
      • Share links with other users in your network (e.g. for:tamera)
    • The big dog - delicious
      • Over 4mm users & continuing to grow
      • Over 100mm web pages bookmarked
      • Purchased by Yahoo! in 2005
      • Delicious ‘tag clouds’ are prominently displayed on many blog sidebars
      • Many of the ‘A-list’ bloggers automatically integrate their saved bookmarks into their blog posts as standalone posts
    • Using social bookmarking to keep a pulse on brand reactions
    • Using social bookmarking to augment keyword research
    • Social bookmarking optimizes your title tags
    • Using del.icio.us as a membership resource ~ B2B Case Study
      • A membership association in Canada used social bookmarking to build a resource library of relevant marketing and advertising articles for their members
      • First use of social bookmarking tools by an association in Canada
      • Participation was initially limited due to lack of understanding by the membership
    • del.icio.us case study cont.
      • A “Quick Start Guide” was developed and participation increased 10-fold immediately
      • Members help build it by adding articles
      • The tag cloud was included on the associations blog and promoted via the newsletter and events
    • 3 simple ways to get started
      • Set up an RSS alert for your URL
      • Set up a personal account and start tagging
      • Search through the keywords you associate with your brand and see what types of articles are tagged with that folksonomy
    • Thank you! [email_address] http://del.icio.us/tamera http://del.icio.us/WildfireSM http://www.wildfirestrategy.com