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The Power of Social Bookmarking - SES NYC 2008
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The Power of Social Bookmarking - SES NYC 2008

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Using Delicious to inform & enhance search engine marketing. Presented by Tamera Kremer @ Search Engine Strategies Conference, New York City, March 2008

Using Delicious to inform & enhance search engine marketing. Presented by Tamera Kremer @ Search Engine Strategies Conference, New York City, March 2008

Published in: Business, Technology
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  • 1. The power of social bookmarking Presented by: Tamera Kremer Wildfire Strategic Marketing March 19, 2008
  • 2. About Wildfire Strategic Marketing
    • Strategic marketing firm based in Toronto, Canada
    • Focus is marketing integration, digital mediums/ technology and social media strategies
  • 3. Social bookmarking is one ingredient in the social media mix
  • 4. Social bookmarking 101
    • Tag any page on the web
    • Browser, blog, Facebook, RSS, etc. compatible
    • View how popular an article is by the number of other ‘saves’
    • Ability to tag the article with terms relevant to the individual, or group by interest (e.g. ‘wishlist’)
    • Browse other users tags by keyword
    • Share links with other users in your network (e.g. for:tamera)
  • 5. The big dog - delicious
    • Over 4mm users & continuing to grow
    • Over 100mm web pages bookmarked
    • Purchased by Yahoo! in 2005
    • Delicious ‘tag clouds’ are prominently displayed on many blog sidebars
    • Many of the ‘A-list’ bloggers automatically integrate their saved bookmarks into their blog posts as standalone posts
  • 6. Using social bookmarking to keep a pulse on brand reactions
  • 7. Using social bookmarking to augment keyword research
  • 8. Social bookmarking optimizes your title tags
  • 9. Using del.icio.us as a membership resource ~ B2B Case Study
    • A membership association in Canada used social bookmarking to build a resource library of relevant marketing and advertising articles for their members
    • First use of social bookmarking tools by an association in Canada
    • Participation was initially limited due to lack of understanding by the membership
  • 10. del.icio.us case study cont.
    • A “Quick Start Guide” was developed and participation increased 10-fold immediately
    • Members help build it by adding articles
    • The tag cloud was included on the associations blog and promoted via the newsletter and events
  • 11. 3 simple ways to get started
    • Set up an RSS alert for your URL
    • Set up a personal account and start tagging
    • Search through the keywords you associate with your brand and see what types of articles are tagged with that folksonomy
  • 12. Thank you! [email_address] http://del.icio.us/tamera http://del.icio.us/WildfireSM http://www.wildfirestrategy.com

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