What is SEO? Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. ~ Wikipedia
What’s the benefit of being indexed by an engine?
Primary source of finding information online
Approx 70% of searches result in an “organic” listing click
Approx 60% of the search results page real estate is comprised of “organic” listings