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Mktg404 internet marketing recommendation entry

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This Presentation gives you the reader an insight of how to use the Internet as a marketing tool for one's blogsite.

This Presentation gives you the reader an insight of how to use the Internet as a marketing tool for one's blogsite.

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  • 1. GREAT PLACES TO EAT ON A BUDGEt
    www.eat-on-a-budget.blogspot.com
    Created by Tameka Thomas
    July 27, 2011
    Great Places to Eat on a Budget
  • 2. AGENDA
  • PERSPECTIVE
    • The internet is growing.
    • 7. Consumers are changing: people want information instantly.
    • 8. Marketers can upload information faster.
    • 9. The Internet costs less than traditional media.
  • OVERVIEW
    BLOG TOPIC
    • This quirky food blog is a designed to attract individuals who have a passion for food. This is a chock full of dining exploits of restaurants I’ve eaten at. There are interesting adventures and restaurant reviews along with a list of links to other food and entertainment blogs.
    BLOG PERSONA
    • “The Foodie”
    Foodies are amateurs who simply love food for consumption, preparation, and news. Also, foodies want to learn everything about food, both the best and the ordinary, and personalities surrounding food.
  • 10. OVERVIEW
    BLOG TITLES
    • India’s Taste- Indian cuisine.
    • 11. Korea House- Korean cuisine
    • 12. Ginger- Vietnamese cuisine
    • 13. Wasabi- Japanese cuisine
    • 14. Salad King- Thai cuisine
    • 15. Vietnamese cuisine
    • 16. Aji Sai- Japanese Buffet
    • 17. Quesada Mexican Grill
    • 18. Aroma- Indian cuisine
    • 19. Symposium- European cuisine
    • 20. These topics were chosen to cater to my Target Market.
    • 21. The reviews were all done on ethnic restaurants.
  • OVERVIEW
    • Facebook helps to generate traffic to your blog.
    • 22. Twitter also helps to generate a buzz about your blog
    • 23. Twitter is also easy to upload links to create buzz for your blog
    • 24. YouTube helps for entertainment for your blog
  • OVERVIEW
    • GOOGLE ANALYTICS
    • 25. The metrics results were 6 page visits, 38 pageviews, average time of18 minutes spent on the blog site
    • 26. ICEROCKET
    • 27. On Icerocket, the blog ranked #481, total 60 hits and 57 visits
  • OVERVIEW
    BLOG GRADER
    • The performance on blog grader was a blog grade of 90 and ranked 68,520 out of 800,000.
    TWITTER GRADER
    • 23 followers, 52 following, 13 updates, and ranked 5,956,308 out of 10 million tweeters.
  • BUSINESS REVIEW
    • KEY LEARNINGS
    BLOG
    • Blogs with more visual displays perform better.
    FACEBOOK
    • The more people like your page, the more awareness it draws to your site.
    TWITTER
    • Blogs that send tweets tend to get more traffic to their sites.
    YOUTUBE
    • Blogs that contain YouTube videos makes it more appealing for viewership
    • 28. INDICATED ACTIONS
    BLOG
    • Add more pictures or gadgets to make it more appealing.
    FACEBOOK
    • The like button is useful to generate feed to the blog.
    TWITTER
    • Useful for generating buzz or awareness for the blog
    YOUTUBE
    • Adds an entertainment element to the blog.
  • RECOMMENDATIONS
    • BLOG
    • 29. Add more gadgets
    • 30. SEO
    • 31. Make keywords relatable to blog
    • 32. PPC
    • 33. Improve my performance by researching Google Ad words
    • 34. DISPLAY ADS
    • 35. More appealing graphics that is not copyright infringement
  • RECOMMENDATIONS
    • SOCIAL MEDIA
    • 36. Tweet more about the blog
    • 37. For Facebook, upload every post link for the blog
    • 38. PR
    • 39. Launch a release on July 20, 2011 through Pitch Engine.
    • 40. The topic is Hot Summer 2011
    • 41. EMAIL MARKETING
    • 42. The topic is Hot Spot Summer 2011 which is relevant to my blog
    • 43. MOBILE MARKETING
    • 44. Send text messages with a link to my blog
    • 45. Another effective Mobile marketing tool is an app for my blog to be downloaded by users.
  • RATIONALE
    • A website is not necessary because the blog has its own URL.
    • 46. The more visual and interactive your blog is, the better the performance.
    • 47. Affiliate Marketing is not needed at this time because it is costly to have.
    • 48. All the marketing tools explored, definitely lends to improving your blog.
  • THANK YOU
    GREAT PLACES TO EAT ON A BUDGET