A valuable target customer<br />Business professional<br />Places high value of relationships (>8/10)<br />Has significant % of relationships outside company<br />Uses technology to gain information advantage<br />Trained to pay monthly service fees<br />Blackberry/iPhone<br />Salesforce.com<br />LinkedIn Pro<br />Zoom Info/Hoovers<br />Roles include (execs, sales, recruiter, biz dev, VC, PR, journalists, lawyers…)<br />Influencer of others on small teams<br />Often fits in GTD category as well<br />Technical, early but not bleeding edge adopter<br />9/17/10<br />8<br />confidential<br />
The facets of your customer – who are they from every angle<br />Survey Monkey can help you think, capture and scale<br />Spend your currency (alpha, beta, connections…) to get valuable feedback<br />Reward the people who engage with social currency<br />FOG (friends of Gist) – every Wednesday night for 18 months<br />9<br />
Kevin Spidel<br />"I am the Managing Director of an international PR firm and am very active on the social web. Gist allows me to cut through the noise and manage my contacts directly. I am able to monitor what matters... the relationship."<br />Managing Director<br />Patriot Strategies<br />http://patriotstrategies.com<br />Washington, DC, USA<br />5300 contacts, 1279 companies<br />Gist user since 11/03/09 – has invited 34 users<br />
Coverage<br />“..we expect sales personnel to flock to Gist, since the output provides a much richer portrait of contacts and companies than could be gleaned otherwise…supplying users with a ready excuse to stay in touch with customers and prospects.””<br />- Gartner Group, Cool Vendors in the High Performance Workplace, 2009, Matt Cain<br />“Gist, which we’ve already dubbed the power networker’s fantasy service for syncing social media data with email connections, has just launched their free iPhone app to tackle that challenge head on.”<br />- Mashable, Gist Launches iPhone App for Power Networking On the Go<br />“Gist already has a strong following among sales types because its algorithms can surface important contacts and flag folks they should be in touch with.”<br />- ZDNet Between the Lines, The business-to-business of Gist, Larry Dignan<br />“Gist works with Outlook and other email programs to keep users updated on news about contacts through social-network sites.”<br />- Wall Street Journal, Updating Office on the Cheap, Nick Wingfield<br />
Marketing <br />Find your connected, core user – engage early, often and deeply<br />Listen to the influencers (reference, repost, re-use, retweet)<br />Create your own compelling story (personal, product, plan)<br />Surf the buzzword waves (e.g. “social CRM”)<br />Be the brand<br />Read<br />Seth Godin<br />Clay Shirky<br />Chris Brogan<br />13<br />
Find your influencers and connectors…<br />14<br />The social maven<br />(Robert Scoble)<br />The “new” analyst<br />(Brent Leary)<br />The passionate user<br />(Eric Standlee)<br />
Set big goals<br />Leverage your professional network<br />Get connected to real customers<br />Listen and learn<br />Fail fast and iterate on product AND customers<br />Persist<br />Go make something great.<br />
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