T.A. McCann_ founders institute_2011_product development
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Founders Institute, product development, internet, web software development, Agile

Founders Institute, product development, internet, web software development, Agile

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T.A. McCann_ founders institute_2011_product development Presentation Transcript

  • 1. T.A. McCann – create something great
  • 2. Mental muscles…
    Data accumulation
    Resources, features, time
    Pattern recognition
    Decision making
    Coordination
    Communications
    Measure
    Critique, learn and repeat
    2
  • 3. Filling in the blanks…
    Customer
    Value prop
    Feature set
    Biz model
    Better than…(existing way or competition)
    What and how will you tell your friends…
    All of this in 140 characters…
    3
  • 4.
    • Know your customers
    • 5. Create Personas
    • 6. Engage directly early and often
    • 7. Use surveys to quantify and test
    • 8. Create ongoing user interactions/perception
    • 9. Find and nurture the new influencers
    • 10. Social success and promotion on 1XUX
    4
  • 11. A valuable target customer
    Business professional
    Places high value of relationships (>8/10)
    Has significant (>50%) of key relationships outside company
    >5 meetings/week with outside people (more/new is better)
    Uses technology to gain information advantage
    Actively builds and manages his network
    Pays monthly information service fees (mobile, CRM, wiki, contact manager… (more is better)
    Roles include (execs, sales, recruiter, PR, journalists, lawyers…)
    Influencer of others and/or small teams
    Technical, early but not bleeding edge adopter
    Often fits in GTD category as well
    Reads books like “never eat alone” or “4 hour work week”
    Attends “networking” events or activities
    5
    People like this include;
    T.A.
    Brad
    Buzz
    Kendall
    Brandt
    Miles
    Dave Thomas
  • 12. 6
    http://www.surveymonkey.com/s/ZTH5BJR
  • 13. Kevin Spidel
    "I am the Managing Director of an international PR firm and am very active on the social web. Gist allows me to cut through the noise and manage my contacts directly. I am able to monitor what matters... the relationship."
    Managing Director
    Patriot Strategies
    http://patriotstrategies.com
    Washington, DC, USA
    5300 contacts, 1279 companies
    Gist user since 11/03/09 – has invited 34 users
  • 14. It’s about a process
    8
  • 15. Vision to value
    9
  • 16. Product planning
    10
  • 17. 6 month corporate and/or product goals
    3 month product roadmap
    1 month themes
    2 week sprints
    1 sprint in Preview for complicated or hard to message features
    Other options
    Alternate Design and Feature sprints
    Test after Feature sprint/bug fix during design
    Process notes
    W, F, M, W, F
    Plan complete
    Design complete
    Code complete
    Test complete
    11
  • 18. Development process…
    12
  • 19. Build for an 10 year old
    13
  • 20. Tool set
    www.mindjet.com
    www.crazyegg.com
    www.surveymonkey.com
    www.gotomeeting.com
    www.zendesk.com (or www.getsatisfaction.com)
    www.skitch.com
    www.launchrock.com
    14
  • 21. Crazy Egg -
    15
  • 22. Making it social…
    Sign in with… (Facebook, Twitter, OpenID…)
    Bring my friends…
    Tweet my success…
    Join the club…
    16
  • 23. Happy, but never satisfied
    17
  • 24. Beta users
    Engage them early, often and on a regular basis
    Be hyper-critical of who gets in, when
    Bring new users on in groups (200-1000) – test and measure (cohorts)
    Build your user communications models (bi-weekly updates)
    Help them find more users
    18
  • 25. The new influencer
    Usually has a day job, writing for passion
    Well connected and socially enabled
    Selling to other influencers as much as customers
    Easily co-opted with “first looks” and attention
    Leverage your own influence to gain theirs
    19
  • 26. Make someone else the champion
    20
  • 27. Jump on someone else’s message
    21
  • 28. Copy the leaders (for some stuff)
    22
    Marketing
    Positioning
    User/market dataFeature priority
    Key thought leaders
  • 29. Track your influencers
    23
  • 30. 24
  • 31. Set big goals
    Get connected
    Listen and learn
    Fail fast and iterate
    Persist
    Go make something great.
    T.A. McCann
    tam@gist.com
    www.gist.com/tamccann