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Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann
Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann
Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann
Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann
Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann
Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann
Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann
Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann
Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann
Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann
Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann
Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann
Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann
Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann
Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann
Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann
Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann
Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann
Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann
Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann
Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann
Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann
Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann
Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann
Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann
Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann
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Metrics, marketing and influencer engagement from the founder of Gist.com - T.A. McCann

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marketing, product development, Gist, gist.com, social media, entrepreneurship, UW, University of Washington, Technology MBA

marketing, product development, Gist, gist.com, social media, entrepreneurship, UW, University of Washington, Technology MBA

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  • By company type (n = 302)Roles vary but skew towards market-facing~80/20 between small & large companiesIBM = 36Salesforce.com = 34Cisco Systems = 32Thomson Reuters = 26CBS = 23HP = 19Dell = 14Gartner Group = 12Coupa Software = 9Accenture = 7Deloitte = 6Client SvcsConsulting14Freelance519Marketing Svcsocial media12marketing20online media23public relations6user experience5Self-Improvement975Technical Product or Svcinternet8IT svcs26software30info svc13Mobile683FinanceFinance- VC17Finance-banking1027Medical5Consumer Goods4Recruiting6Education10Law10
  • Transcript

    • 1. T.A. McCann – create something great
    • 2. Soft Labour
      HelpShare
      Microsoft
      Polaris
      MOD Systems
      Jump2go
      Vulcan
      Gist
      Lessons learned…
    • 3. Fail!
    • 4. 4
      WIN!
    • 5.
    • 6. VS.
      Vision, Visualize, Plan, Operate
    • 7. Connectedness
    • 8. Listen to the conversation
    • 9. 9
      Too much information
      Too many connections
      Too little time
    • 10. 3/9/10
      10
    • 11. How Gist Works…
    • 12. Dashboard – what I need to know about my network
    • 13. Profiles – everything I need in one place
    • 14. confidential
      Inside Outlook – integrated with my workflow
      3/9/10
      14
    • 15. confidential
      Inside Salesforce – giving me the reason to call…
      3/9/10
      15
    • 16. iPhone – smart, relevant information, on the go
    • 17. Inside Lotus Notes…
    • 18. More Google - (Android – March, Gmail - May)
      3/9/10
      confidential
      18
    • 19. A valuable target customer
      Business professional
      Places high value of relationships (>8/10)
      Has significant % of relationships outside company
      Uses technology to gain information advantage
      Trained to pay monthly service fees
      Blackberry/iPhone
      Salesforce.com
      LinkedIn Pro
      Zoom Info/Hoovers
      Roles include (execs, sales, recruiter, biz dev, VC, PR, journalists, lawyers…)
      Influencer of others on small teams
      Often fits in GTD category as well
      Technical, early but not bleeding edge adopter
      3/9/10
      19
      confidential
    • 20. Kevin Spidel
      "I am the Managing Director of an international PR firm and am very active on the social web. Gist allows me to cut through the noise and manage my contacts directly. I am able to monitor what matters... the relationship."
      Managing Director
      Patriot Strategies
      http://patriotstrategies.com
      Washington, DC, USA
      5300 contacts, 1279 companies
      Gist user since 11/03/09 – has invited 34 users
    • 21. 21
    • 22. Coverage
      “..we expect sales personnel to flock to Gist, since the output provides a much richer portrait of contacts and companies than could be gleaned otherwise…supplying users with a ready excuse to stay in touch with customers and prospects.””
      - Gartner Group, Cool Vendors in the High Performance Workplace, 2009, Matt Cain
      “Gist, which we’ve already dubbed the power networker’s fantasy service for syncing social media data with email connections, has just launched their free iPhone app to tackle that challenge head on.”
      - Mashable, Gist Launches iPhone App for Power Networking On the Go
      “Gist already has a strong following among sales types because its algorithms can surface important contacts and flag folks they should be in touch with.”
      - ZDNet Between the Lines, The business-to-business of Gist, Larry Dignan
      “Gist works with Outlook and other email programs to keep users updated on news about contacts through social-network sites.”
      - Wall Street Journal, Updating Office on the Cheap, Nick Wingfield
    • 23. Marketing
      Find your connected, core user – engage early, often and deeply
      Listen to the influencers (reference, repost, re-use, retweet)
      Create your own compelling story (personal, product, plan)
      Surf the buzzword waves (e.g. “social CRM”)
      Be the brand
      Read
      Seth Godin
      Clay Shirky
      Chris Brogan
      23
    • 24. 24
    • 25. A very large market opportunity
      Companies leading the (r)evolution
      Google = inbox + “news” (news and ads)
      Facebook = social network + inbox
      Twitter = “inbox” + social network
      Personal Communications
      Web content (news + UGC)
      Social networks
      A very big market
      LinkedIn ~24M subscribers, projected revenue of $75-100M, $1B valuation
      Salesforce ~1.2M subscribers, $600M in revenue and $3B market cap
      RIM/Blackberry ~14M subscribers, $6B in revenue and $35B market cap
      Exchange/Outlook ~300M subscribers, $4-6B in revenue
      3/9/10
      25
      confidential
    • 26. Set biggoals
      Get connected
      Listen and learn
      Fail fast and iterate
      Persist
      Go make something great.

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