• Save
Gist_creating your personal brand, using your community and listening
Upcoming SlideShare
Loading in...5
×
 

Gist_creating your personal brand, using your community and listening

on

  • 850 views

 

Statistics

Views

Total Views
850
Views on SlideShare
849
Embed Views
1

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 1

http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Gist_creating your personal brand, using your community and listening Gist_creating your personal brand, using your community and listening Presentation Transcript

  • Developing your personal brand
    T.A. McCannFounder and CEO
  • The brand called You (or me)
    My background
    Serial entrepreneur, engineer and geek
    Active mentor, advisor and speaker
    Focus on business communications, collaboration and community
    Why
    You will get smarter, faster and better
    Test, refine and introduce new ideas
    Because it is fun and rewarding and low $ cost
    Because you can….
    How
    2
  • Strategies for leadership success
    Make yourself “public” and interesting (Section 4 - “Never Eat Alone”)
    Gist Public Profile (gist.com/tamccann)
    LinkedIn (linkedin.com/in/tamccann)
    Establish “thought leadership” with content and connections
    Twitter (@refrigeration) and Twitter lists
    Blog (techsavvyagent.com/)
    Video/audio interviews (scobleizer.com)
    Be a “connector” (people + content)
    Liberally make introductions with context
    Share your expertise/ideas (e.g. slideshare.com or linkedin.com/answers)
    3
  • Maximizing content value
    Listen >> (learn)
    Share >> (make connections)
    Contribute >> (have an opinion)
    Create >> (break new ground)
    Content (e.g. Twitter) balance (for every 10 posts)
    5 about your space/industry/peers –make people smarter
    3 about your product/success – you play a role
    2 personal – you are human
    4
  • The solution…
    5
    1/13/11
  • A network of influencers
    6
  • Social Business Profile – everything I need
    7
  • Gist for Outlook – “in context”
    8
  • Gist for Chrome and Firefox
    9
  • Mobile – smart, relevant information, on the go
    10
  • A few things to consider
    Build technology muscle
    Discovery, try, review and recommend – getting stronger
    Aggressively blend and evolve tools and process
    Tactics are better than strategy, nobody really knows what they are doing
    What we have learned at Gist…
    Best to worst in terms of content/value (customer acquisition, thought leadership)
    Twitter, Blog, Video (interviews, how-to), Facebook, LinkedIn, Q&A
    Blog
    Lists and data posts (top 10 tools for X)
    Sponsored and guest posts, but very, very low $ investment
    Get really good at “social content acceleration”
    Cross connect the channels (post once, publish lots)
    Cross connect people (invite and share)
    11
  • Summary
    Be a public and establish thought leadership
    Connect people to people and people to content
    Listen>> share>> contribute >> create
    Use technology and process to scale
    Your network is the key to your success
    12
  • « We know now that the source of wealth is something specifically human : knowledge. Applied to tasksthatwealready know how to do, itbecomes'productivity'. Applied to tasksthat are new and differentwe call it'innovation'. Onlyknowledgeallows us to achievethesetwo goals. »
    gist.com/tamccann
    Peter Drucker
    Management challenges of the XXIst Century-1999
  • Company Profiles – everything I need in one place
    14
  • 15