Developing your personal brand<br />T.A. McCannFounder and CEO<br />
The brand called You (or me)<br />My background<br />Serial entrepreneur, engineer and geek<br />Active mentor, advisor an...
Strategies for leadership success<br />Make yourself “public” and interesting (Section 4 - “Never Eat Alone”)<br />Gist Pu...
Maximizing content value<br />Listen >> (learn)<br />Share >> (make connections)<br />Contribute >> (have an opinion)<br /...
The solution…<br />5<br />1/13/11<br />
A network of influencers<br />6<br />
Social Business Profile – everything I need <br />7<br />
Gist for Outlook – “in context”<br />8<br />
Gist for Chrome and Firefox<br />9<br />
Mobile – smart, relevant information, on the go<br />10<br />
A few things to consider<br />Build technology muscle<br />Discovery, try, review and recommend – getting stronger<br />Ag...
Summary<br />Be a public and establish thought leadership <br />Connect people to people and people to content<br />Listen...
« We know now that the source of wealth is something specifically human : knowledge. Applied to tasksthatwealready know ho...
Company Profiles – everything I need in one place<br />14<br />
15<br />
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Transcript of "Gist_creating your personal brand, using your community and listening"

  1. 1. Developing your personal brand<br />T.A. McCannFounder and CEO<br />
  2. 2. The brand called You (or me)<br />My background<br />Serial entrepreneur, engineer and geek<br />Active mentor, advisor and speaker<br />Focus on business communications, collaboration and community<br />Why<br />You will get smarter, faster and better<br />Test, refine and introduce new ideas<br />Because it is fun and rewarding and low $ cost<br />Because you can….<br />How<br />2<br />
  3. 3. Strategies for leadership success<br />Make yourself “public” and interesting (Section 4 - “Never Eat Alone”)<br />Gist Public Profile (gist.com/tamccann)<br />LinkedIn (linkedin.com/in/tamccann)<br />Establish “thought leadership” with content and connections<br />Twitter (@refrigeration) and Twitter lists<br />Blog (techsavvyagent.com/)<br />Video/audio interviews (scobleizer.com)<br />Be a “connector” (people + content)<br />Liberally make introductions with context<br />Share your expertise/ideas (e.g. slideshare.com or linkedin.com/answers)<br />3<br />
  4. 4. Maximizing content value<br />Listen >> (learn)<br />Share >> (make connections)<br />Contribute >> (have an opinion)<br />Create >> (break new ground)<br />Content (e.g. Twitter) balance (for every 10 posts)<br />5 about your space/industry/peers –make people smarter<br />3 about your product/success – you play a role<br />2 personal – you are human<br />4<br />
  5. 5. The solution…<br />5<br />1/13/11<br />
  6. 6. A network of influencers<br />6<br />
  7. 7. Social Business Profile – everything I need <br />7<br />
  8. 8. Gist for Outlook – “in context”<br />8<br />
  9. 9. Gist for Chrome and Firefox<br />9<br />
  10. 10. Mobile – smart, relevant information, on the go<br />10<br />
  11. 11. A few things to consider<br />Build technology muscle<br />Discovery, try, review and recommend – getting stronger<br />Aggressively blend and evolve tools and process<br />Tactics are better than strategy, nobody really knows what they are doing<br />What we have learned at Gist…<br />Best to worst in terms of content/value (customer acquisition, thought leadership)<br />Twitter, Blog, Video (interviews, how-to), Facebook, LinkedIn, Q&A<br />Blog <br />Lists and data posts (top 10 tools for X)<br />Sponsored and guest posts, but very, very low $ investment<br />Get really good at “social content acceleration”<br />Cross connect the channels (post once, publish lots)<br />Cross connect people (invite and share)<br />11<br />
  12. 12. Summary<br />Be a public and establish thought leadership <br />Connect people to people and people to content<br />Listen>> share>> contribute >> create<br />Use technology and process to scale<br />Your network is the key to your success<br />12<br />
  13. 13. « We know now that the source of wealth is something specifically human : knowledge. Applied to tasksthatwealready know how to do, itbecomes'productivity'. Applied to tasksthat are new and differentwe call it'innovation'. Onlyknowledgeallows us to achievethesetwo goals. »<br />gist.com/tamccann<br />Peter Drucker<br />Management challenges of the XXIst Century-1999<br />
  14. 14. Company Profiles – everything I need in one place<br />14<br />
  15. 15. 15<br />

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