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Gist_creating your personal brand, using your community and listening
 

Gist_creating your personal brand, using your community and listening

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    Gist_creating your personal brand, using your community and listening Gist_creating your personal brand, using your community and listening Presentation Transcript

    • Developing your personal brand
      T.A. McCannFounder and CEO
    • The brand called You (or me)
      My background
      Serial entrepreneur, engineer and geek
      Active mentor, advisor and speaker
      Focus on business communications, collaboration and community
      Why
      You will get smarter, faster and better
      Test, refine and introduce new ideas
      Because it is fun and rewarding and low $ cost
      Because you can….
      How
      2
    • Strategies for leadership success
      Make yourself “public” and interesting (Section 4 - “Never Eat Alone”)
      Gist Public Profile (gist.com/tamccann)
      LinkedIn (linkedin.com/in/tamccann)
      Establish “thought leadership” with content and connections
      Twitter (@refrigeration) and Twitter lists
      Blog (techsavvyagent.com/)
      Video/audio interviews (scobleizer.com)
      Be a “connector” (people + content)
      Liberally make introductions with context
      Share your expertise/ideas (e.g. slideshare.com or linkedin.com/answers)
      3
    • Maximizing content value
      Listen >> (learn)
      Share >> (make connections)
      Contribute >> (have an opinion)
      Create >> (break new ground)
      Content (e.g. Twitter) balance (for every 10 posts)
      5 about your space/industry/peers –make people smarter
      3 about your product/success – you play a role
      2 personal – you are human
      4
    • The solution…
      5
      1/13/11
    • A network of influencers
      6
    • Social Business Profile – everything I need
      7
    • Gist for Outlook – “in context”
      8
    • Gist for Chrome and Firefox
      9
    • Mobile – smart, relevant information, on the go
      10
    • A few things to consider
      Build technology muscle
      Discovery, try, review and recommend – getting stronger
      Aggressively blend and evolve tools and process
      Tactics are better than strategy, nobody really knows what they are doing
      What we have learned at Gist…
      Best to worst in terms of content/value (customer acquisition, thought leadership)
      Twitter, Blog, Video (interviews, how-to), Facebook, LinkedIn, Q&A
      Blog
      Lists and data posts (top 10 tools for X)
      Sponsored and guest posts, but very, very low $ investment
      Get really good at “social content acceleration”
      Cross connect the channels (post once, publish lots)
      Cross connect people (invite and share)
      11
    • Summary
      Be a public and establish thought leadership
      Connect people to people and people to content
      Listen>> share>> contribute >> create
      Use technology and process to scale
      Your network is the key to your success
      12
    • « We know now that the source of wealth is something specifically human : knowledge. Applied to tasksthatwealready know how to do, itbecomes'productivity'. Applied to tasksthat are new and differentwe call it'innovation'. Onlyknowledgeallows us to achievethesetwo goals. »
      gist.com/tamccann
      Peter Drucker
      Management challenges of the XXIst Century-1999
    • Company Profiles – everything I need in one place
      14
    • 15