Your SlideShare is downloading. ×
Gist how CEOs can win with social media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Gist how CEOs can win with social media

628

Published on

How CEOs and other executives can approach social media for themselves and their organization. …

How CEOs and other executives can approach social media for themselves and their organization.

How to use Gist.
How to get started with Twitter.
Why it matters and may be critical to business suc

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
628
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. T.A. McCann – CEOs and winning with social media…
  • 2. My personal background
    Professional sailor (win, fail, win…big)
    Soft Labour (data-driven web)
    HelpShare ( community Q &A)
    Microsoft Exchange (email and mobile)
    Polaris Ventures (big data)
    Vulcan Ventures (semantic search)
    Gist
    It has all been leading here…
  • 3. Have you heard of “social”…
    3
    None of the CEOs of Fortune Magazine’s top 100 global corporations have a social profile.
  • 4. Why this matters…
    Learn and listen more efficiently
    Amplify your ideas faster, cheaper and with credibility
    Attain and retain the best people (social enabled)
    The cycle builds on itself to max advantage
    It is still early…
    4
  • 5. Who do you want to sell your wine?
  • 6. The ripple effect….
    6
  • 7. OMG, WTF, @, RT, #Win, +1
  • 8. 8
  • 9. How Gist Works…
  • 10. In a daily email digest…
  • 11. Dashboard – what I need to know about my network
  • 12. Profiles – everything I need in one place
  • 13. Profiles – everything I need in one place
  • 14. Inside Outlook – integrated with my workflow
    14
    9/16/10
  • 15. Inside Gmail…
  • 16. Inside Lotus Notes…
  • 17. Inside Salesforce – giving me the reason to call…
  • 18. Mobile – smart, relevant information, on the go
    18
    9/16/10
  • 19. insight
    V =
    time
  • 20. 20
    9/16/10
  • 21. What do I do next…
    Get Gist
    Connect to your inbox (Outlook)
    Discover your network, focus on social influencers
    Seek/find social influencers
    Listen – amplify – contribute – create
    532 strategy for your personal posts
    5 about people/industry
    3 about you/company or your perspective
    2 personal
    Spread this across your customer facing roles, then to everyone
  • 22.
  • 23. « We know now that the source of wealth is something specifically human : knowledge. Applied to tasksthatwealready know how to do, itbecomes'productivity'. Applied to tasksthat are new and differentwe call it'innovation'. Onlyknowledgeallows us to achievethesetwo goals. »
    gist.com/tamccann
    Peter Drucker
    Management challenges of the XXIst Century-1999

×