Social Media Training for Non-Profits
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Social Media Training for Non-Profits

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Senior Account Executive, Shannon DeFries, presented Social Media Strategies for the Association of Fund Raising Professionals at the 2010 Planet Philanthropy National conference at the Boca Raton ...

Senior Account Executive, Shannon DeFries, presented Social Media Strategies for the Association of Fund Raising Professionals at the 2010 Planet Philanthropy National conference at the Boca Raton Resort.

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Social Media Training for Non-Profits Social Media Training for Non-Profits Presentation Transcript

  • Presents…
    SOCIAL MEDIA TRAINING FOR NON-PROFIT ORGANIZATIONS
  • Hello.
  • Social Media 101:
    Join the conversation.
    View slide
  • Social Media offers cost-effective resources to identifying the main influencers of your organization or your cause.
    Opportunity to engage the public into authentic conversations.
    Raise awareness, engage activity and improve public perception.
    Why should non-profits use social Media?
    View slide
  • According to Forrester Research, over 40 percent of facebook users are over age 35.
    eMarketer projects that, over the next five years, the number of US baby boomers who use the Internet at least once a month will grow by more than 5 million, from 58.2 million in 2006 to 63.7 million in 2011.
    eMarketer says that "silver surfers" (over 60 years of age) are also a large segment of the US Internet population, growing from 17.7 million Internet users in 2006 to 25.3 million by 2011.
    A Weber Shandwick survey, “Boomer-to-Friend (B2F) Connections,” found that boomers are naturals when it comes to recommendations, gladly telling family and friends what they think of products, organizations, and experiences. Nearly half (45 percent) of boomers have made recommendations online.
    The Baby Boomers are on Board!
  • Social Media and the Internet have leveled the playing field significantly for smaller organizations in regards to budgetary resources.
    The major costs associated with Social Media are Time and Management.
    Running ad campaigns on networks such as facebook or targeted PPC are minimal and effective.
    What is the cost of Social Media Marketing?
  • Overall brand awareness
    Message control
    Back office endorsement
    Enhanced Search Engine Optimization (SEO)
    Testimonials and credibility
    Relevancy
    Benefits of Social Media
  • Organic vs. Inorganic Applications
    Bond with your audience
    Provide an easy call to action
    Utilize language that will engage
    Distribute Newsworthy content that does not kill your buzz
    Consider any legal terms
    Social Media Checklist
  • Through the “Trickle Out Effect” social media can make a cause viral over night.
    Build trust for your organization.
    Prepare to monitor or respond to negative feedback.
    Use the social networks that best suit your organization.
    Connecting the right way
  • Social Networks
    Social Bookmarking
    RSS/News Aggregators
    Image Sharing
    Video Sharing
    Local Reviews
    File Sharing/Content Distribution
    Blogs
    Social Media Channels
  • facebook
    Twitter
    Linked in
    Ryze
    My Space
    Niche networks
    Top Social Networks
  • “I see velvet rope social networks, where some kind of gating to keep out the commons will occur. I see a thousand specific Twitters popping up for places internally and externally, each using OAuth to validate who we are.” - Chris Brogan, New Marketing Labs
    Wikipedia lists over 100 social networks worldwide.
    Outside the Big Three
  • Social Media Niche: Philanthropy
    Chart sourced from Wall Street Journal
  • facebook
    Fan Pages
    Causes
    Pages
    facebook platform
    Ideal for main page of foundation
    Very simple to set up
    More brand oriented
    Causes
    facebook application
    Requires authentication
    Can be utilized for fundraising via Paypal
  • You must have a facebook account before you can download the causes application
    You must become a partner
    In order to raise funds you must become a beneficiary
    Setting up causes on facebook
  • To get started using Causes, apply to be a nonprofit partner by filling out the application at https://nonprofits.causes.com/partners/new
    Your nonprofit can start multiple causes around different issues you work on, for different communities of supporters you have, or to see which ones take off!  More questions about how this all works? 
    Become a non-profit partner
  • How to start a cause
  • How to accept donations
  • Web 3.0 was coined by John Markoff of the New York Times in 2006.
    The term refers to a third generation of Internet-based services that collectively comprise 'the intelligent Web‘
    Web 3.0 will be a complete integration of social media and personalizing the web experience.
    Conveying your message in 120 characters or less
    Defining Web 3.0?
  • Integration of Social Media Commenting
    Filters
    Real Time Search Engines (One Riot/Google Caffeine)
    Open Graph
    Tagging
    Social Media Evolution
  • Brand Establishment
    Social Media is one key component to protecting or establishing a trust worthy brand.
  • Breaking through the clutter (best practices and observations)
    Maintaining a clear and consistent message
    Case Studies for Organizations who have got it right.
    The Wounded Warrior Project The Humane Society
    Engaging media opinion
    Making it Stick
  • Tools available
    What works for your program
    Longevity and Sustainability
    Considerations on measurement
  • Mashable.com
    StartPR.com
    Tweet Deck
    facebook Forums
    exchange.causes.com
    Resources
  • For more information regarding Social Media Management please contact TambourinePhone: +1 954-975-2220Email shannon@tambourinecreative.com
    www.TambourineCreative.comwww.facebook.com/Tambourine
    Contact Us