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Twitter 101 red giant


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  • 1. Red Giant Consulting Twitter 101
  • 2. Definition of Twitter [Twit-er] • Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. • Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. (Wikipedia)  Simply put, Twitter is a public short messaging service to share news and information and have conversations with groups of people or individuals
  • 3. Who Uses Twitter and Why? • Business People  Expand network and build personal brand  Promote company, products, and services  Find people with like interests • Companies  Provide customer service  Engage with community  Promote products and services  Generate incremental revenue • Personal users  Find people with similar interests/hobbies • i.e. reading, cooking, etc.
  • 4. Deciding if it’s Right for You • Listen – the conversation is happening, decide if you want to be a part of it • Determine your goals • Create a strategy for Twitter use whether it be for personal or business use (or a combination of the two)  Decide what you want out of your involvement with Twitter  Configure how you will measure your success in relation to your previously stated objectives
  • 5. Signing up for Twitter • Sign Up  • Choose a handle (username) that is:  Short  Memorable  Personable  Connected to you or your business, what you will mostly be Tweeting about  Has longevity
  • 6. Fill out Your Profile • Choose a photo/avatar/logo  Having a photo will allow you to be taken more seriously by other Twitter users  Your photo should be professional and recognizable  For a corporate account, use company logo or a photo of who will be Tweeting on behalf of the company • Create a bio  Use full amount of space available  Reflect what you do/what you are interested in  This will show potential followers what you will Tweet about  Include location to help people build their own networks  Don„t forget a link to your website or blog!
  • 7. Start by Listening • Set up searches for:  Company or personal name  Categories/keywords (e.g. inbound marketing, mobile advertising…)  Competitors  Partners • Monitor searches daily to follow conversation & get to know community   Tweetdeck, Hootsuite, Seesmic, etc. • Listen and observe how people are communicating before jumping in
  • 8. Find People to Follow • How do you find people to follow?  Upload existing contact/customer list to see who is already on Twitter  Follow bloggers/reporters/analysts whose work you enjoy reading  Find people talking about your interests via searches: • • Subscribe via RSS to stay up to date • Use search column to Tweetdeck, etc  Use 3rd party services: • WeFollow keyword based directory • Listorious directory of Twitter lists created by others • Mr. Tweet recommendation service • Twitter Grader evaluates your Twitter presence and provides lists of top Twitter users in geographic areas
  • 9. Joining the Conversation • Replies – to respond to someone publicly  Use @ in front of user handle (e.g. @tgruber)  If you use the Reply button or start your tweet with @ -- only those followers also following that person will see the response  If a word is put before “@” everyone following you can see the tweet • Send a Direct/Private Message (e.g. DM)  DM @tgruber  User has to follow you back for you to direct message them • Retweet (RT)  If you like something, retweet it to share with your followers  Use “RT” button or include RT in tweet  RT as is or edit  If you add content, separate from original tweet [e.g. RT @tgruber Twitter 101 is now available (cool, can‟t wait to read it) ]
  • 10. What Should You Tweet About? • ~40% Sharing  Links, news blogs  Use URL shortnening services to preserve your 140 characters when sharing such as  With a free Bitly account you receive stats to assist you in measurability  Connect your Bitly account with your TweetDeck account under settings to simplify and measure all short URLs shared • ~40% Engagement  Replying to people  Having conversations • 10-20% Self Promotion
  • 11. Where to Tweet? • • Third-party desktop applications  Tweetdeck, Co-Tweet, Hootsuite, Seesmic • Mobile applications   Tweetie (now Twitter for iPhone)  Echofon, Tweetdeck, Foursquare…. • From the web  Connect to Facebook and/or LinkedIn but cross-post selectively  Retweet from others blogs  “Share This” button
  • 12. How Often should you Tweet? • Rule #1: Don‟t expect to read every Tweet • Time spent depends on goals • Plan to check in periodically throughout the day to see updates on groups, keywords that are of interest to them • Create a “must follow” list if you want to see every Tweet by a key contacts • Tweet once a day at a minimum
  • 13. Best Practices for Businesses • Use the bio to identify who is managing the account and/or link to site with Twitter/Community Manager bios and alternative contact points • If managed by multiple people, consider using identifiers to show who is responding (e.g. ^TG) • Monitor throughout the day, assign times for evenings/weekends • Train individuals in corporate messaging, customer service, crisis communication, and other policies • If you are experiencing a high volume of Tweets, seek alternative tools (Co-Tweet, etc) • Consider more formal social media monitoring tools such as Radian6
  • 14. What the ####? • A hashtag (#) is used to identify and thread conversations about a certain topic • Conferences use hashtags to integrate everyone in attendance • If you want to be found by association with a certain topic, use a hashtag in your Tweet • Search using hashtags to see who is talking about a certain topic • Common hastags include:  Wireless Wednesdays #WW, Music Mondays #MM  Follow Friday #FF (recommend other people to follow) • Hashtags are also used to thread Twitchats (set time, day discussions such as #sbbuzz, #soloPR…)
  • 15. Measuring Success • Go back to your goals  Customer satisfaction  Brand favorability  Brand awareness  Sales revenues through Twitter channel • Twitter-specific metrics  It is NOT about the followers, it is about engagement  # of replies  # of RTs  # of clicks/opens of short URLs shared (via Bitly)
  • 16. Now What? • Twitter 201 will cover:  Auto tweet or not?  Turning location on or off  Scheduling tweets  Cross-posting to other social networks  Alternative tools for using Twitter  Participating in and creating TwitChats  Building lists  Creating custom backgrounds
  • 17. Follow me on Twitter