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Scientific method for social media

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Social media isn’t rocket science, is it? No, it’s not. But we can borrow from rocket science (in the form of the Scientific Method) to decide how best to use and implement social media in our …

Social media isn’t rocket science, is it? No, it’s not. But we can borrow from rocket science (in the form of the Scientific Method) to decide how best to use and implement social media in our organizations. We can apply a rational—nay, scientific!—approach to figuring out what all this (previously) irrational exuberance is all about. In this session, learn a framework for approaching any social media project that will produce documentable, repeatable, and tangible results.

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  • 1. The Scientific Method for Social Media PodCamp Boston 5 – 25 September 2010 Sametz Blackstone Associates
  • 2. Who I am   Tamsen McMahon   tamsen@sametz.com   @tamadear   Sametz Blackstone Associates   www.sametz.com   www.sametz.com/roundthesquare   @sametz   Brass Tack Thinking   brasstackthinking.com
  • 3. SOCIAL MEDIA IS A MADHOUSE
  • 4. Twitter Facebook YouTube Blogs
  • 5. Some say it’s AN ART.
  • 6. I say it’s a SCIENCE.
  • 7. Got your lab book?
  • 8. You’ll need it.
  • 9. Today
  • 10. 0 Define the question 1 Observe 2 Investigate 3 Hypothesize 4 Experiment 5 Analyze 6 Retest the method
  • 11. O define the question
  • 12. How can we best use social media for our business?
  • 13. Is podcasting an effective way to generate prospects?
  • 14. 1 observe
  • 15. Grow bigger ears – and eyes. Paraphrase of Chris Brogan
  • 16. LISTEN: IF WHAT
  • 17. WATCH: WHERE HOW
  • 18. 2 investigate Scope Audiences Content Resources Outcomes Measurement
  • 19. Scope
  • 20. Audiences
  • 21. Resonance & Dissonance
  • 22. Content
  • 23. Resources
  • 24. Outcomes
  • 25. Measurement
  • 26. 3 hypothesize
  • 27. For {scope}, {content} from {sources}, used across {tools}, will produce {measured} {results} with {audiences}.
  • 28. 4 experiment Design Execution
  • 29. OBSERVATION ≠ PARTICIPATION
  • 30. OBSERVATION ≠ PARTICIPATION (you have to do it)
  • 31. 5 analyze
  • 32.  Numbers  Sentiment  Actions
  • 33. 6 retest
  • 34. It takes practice.
  • 35. So maybe it is a madhouse.
  • 36. But now you’re the mad scientist.
  • 37. Who I am   Tamsen McMahon   tamsen@sametz.com   @tamadear   Sametz Blackstone Associates   www.sametz.com   www.sametz.com/roundthesquare   @sametz   Brass Tack Thinking   brasstackthinking.com