Maximizing Social Influence: A Case Study (or, GlassesA A Love Story

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You know you have to pay attention to your advocates…and to bloggers…AND to high-social-score-wielding “Influencers.” But how do you put all of that together into an influencer outreach or marketing …

You know you have to pay attention to your advocates…and to bloggers…AND to high-social-score-wielding “Influencers.” But how do you put all of that together into an influencer outreach or marketing program that really works? The answer is surprisingly simple. Once you know how to score the effect different types of influencers have on your business, you’ll know how to shape outreach, incentive, and rewards programs that maximize your marketing efforts.

Takeaways
Using a real-world example, you’ll learn an easy model for how to characterize the four types of influencers, what benefits each group brings to your marketing efforts, and how to prioritize the groups based on budget, time, and effort.

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  • 1. A Case Study for MaximizingInfluencer Outreach By: Tamsen Webster @tamadear
  • 2. A Love Story@tamadear
  • 3. “I want some new glasses.”@tamadear
  • 4. @tamadear
  • 5. @tamadear
  • 6. @tamadear
  • 7. @tamadear
  • 8. @tamadear
  • 9. @tamadear
  • 10. INFLUENCE@tamadear
  • 11. @tamadear
  • 12. Everyone’s@tamadear
  • 13. Factors • •@tamadear
  • 14. Broad Reaching Low Probability of High Action Probability of Action Personal Connection@tamadear
  • 15. Broad Reaching Low Catalysts Probability of High Action Probability of Action Personal Connection@tamadear
  • 16. Broad Reaching Low Publishers Catalysts Probability of High Action Probability of Action Personal Connection@tamadear
  • 17. Broad Reaching Low Publishers Catalysts Probability of High Action Probability of Action Advocates Personal Connection@tamadear
  • 18. Broad Reaching Low Publishers Catalysts Probability of High Action Probability of Action Advocates Activators Personal Connection@tamadear
  • 19. Catalysts • •@tamadear
  • 20. • •@tamadear
  • 21. • •@tamadear
  • 22. • •@tamadear
  • 23. @tamadear
  • 24. @tamadear
  • 25. @tamadear
  • 26. @tamadear
  • 27. @tamadear
  • 28. HIGH EFFORT HIGH COST HIGH RISK Publishers Catalysts LOW HIGH REWARD REWARD Advocates Activators LOW RISK LOW COST LOW EFFORT@tamadear
  • 29. @tamadear
  • 30. “I want some new glasses.” Prospect@tamadear
  • 31. “I want some new glasses.” Prospect Activator@tamadear
  • 32. Brand “I want some new glasses.” Prospect Activator@tamadear
  • 33. Brand “I want some new glasses.” Prospect Activator@tamadear
  • 34. @tamadear
  • 35. Brand “I want some new glasses.” Prospect Activator@tamadear
  • 36. @tamadear
  • 37. @tamadear
  • 38. @tamadear
  • 39. Brand “I want some new glasses.” Prospect Activator@tamadear
  • 40. @tamadear
  • 41. @tamadear
  • 42. Activators • • Publishers • • Advocates • •@tamadear
  • 43. @tamadear
  • 44. @tamadear
  • 45. Activators • • Publishers • • Advocates • • Catalysts • “ ” •@tamadear
  • 46. Broad Reaching Low Publishers Catalysts Probability of High Action Probability of Action Advocates Activators Personal Connection@tamadear
  • 47. Broad Reaching Low Publishers Catalysts Probability of High Action Probability of Action Advocates Activators Personal Connection@tamadear
  • 48. @tamadear