History<br />The Walt Disney Company is the largest media and entertainment corporation in the world.Founded on October 16, 1923 by brothers Walt Disney and Roy Disney as the Disney Brothers Cartoon Studio, the company was reincorporated as Walt Disney Productions in 1929. <br />Walt Disney Productions established itself as a leader in the American animation industry before branching out into live-action film production, television, and travel.<br />The company is best known for the products of its film studio, the Walt Disney Motion Pictures Group, today one of the largest and best-known studios in Hollywood. <br />Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, and ABC Family. <br />Mickey Mouse is the official mascot of The Walt Disney Company.<br />
Revenue US$36.1 Billion, Operating incomeUS$5.78 Billion, Net income US$3.31 Billion, Total assetsUS$63.1 Billion, Total equityUS$33.7 Billion <br />Divisions:<br /><ul><li>Walt Disney Motion Pictures Group
Pixar Animation Studios</li></li></ul><li>Top ten grossing Disney Movies<br />Finding Nemo (2003)<br />The Lion King (1994)<br />Pirates of the Caribbean: The Curse of the Black Pearl (2003)<br />The Incredibles (2004)<br />Monsters, Inc. (2001)<br />Toy Story 2 (1999)<br />Aladdin (1992)<br />Toy Story (1995)<br />Snow White and the Seven Dwarfs (1937)<br />Tarzan (1999)<br />
Finding Nemo <br />Finding Nemo set a record as the highest grossing opening weekend for an animated feature, making $70 million. It went on to gross more than $864.6 million worldwide, in the process becoming Pixar's most commercially successful film to date.<br /> It was the second highest grossing movie of 2003, behind The Lord of the Rings: The Return of the King. <br />
Why was Finding Nemo so successful?<br />Finding Nemo won the Academy Award and Saturn Award for Best Animated Film. It also won the award for best Animated Film at the Kansas City Film Critics Circle Awards, the Las Vegas Film Critics Society Awards, the National Board of Review Awards, the Online Film Critics Society Awards, and the Toronto Film Critics Association Awards. The success of the film is due to the publics new fascination and interest in animated films with ‘real life drama’s’. <br />
Most recent film: Alice In Wonderland <br />Alice in Wonderland spent three weeks as the #1 movie in the United States, is currently the highest grossing film of 2010, and currently ranks as the fifth highest-grossing film of all time. <br />This is yet another film which uses animation exceptionally again appealing to a variety of audiences. <br />
How was Alice In Wonderland produced?<br />Development and writing<br />Joe Roth was developing Alice in Wonderland in April 2007 at Walt Disney Pictures with Linda Woolverton as screenwriter.Burton signed with Disney to direct two films in Disney Digital 3D, which included Alice in Wonderland. He explained "the goal is to try to make it an engaging movie where you get some of the psychology and kind of bring a freshness but also keep the classic nature of Alice." <br />On prior versions, Burton said "It was always a girl wandering around from one crazy character to another, and I never really felt any real emotional connection." His goal with the new movie is to give the story "some framework of emotional grounding" and "to try and make Alice feel more like a story as opposed to a series of events."Burton focused on the Jabberwocky poem as part of his structure.<br />
Production (cont)<br />Sony Pictures Imageworks designed the visual effects sequences.Burton felt 3D was appropriate to the story's environment. <br />Burton and Zanuck chose to film with conventional cameras, and convert the footage into 3D during post-production; Zanuck explained 3D cameras were too expensive and "clumsy" to use, and they felt that there was no difference between converted footage and those shot in the format. <br />Burton said that he used a combination of live action and animation, without motion capture.Due to the constant need for digital effects to distort the actors' physical appearances, such as the size of the Red Queen's head or Alice's height, visual effects supervisor Ken Ralston cited the film as being exhausting, saying it was "The biggest show I've ever done, [and] the most creatively involved I've ever been<br />
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