EMC Levels Up

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Implementing game mechanics to change how we collect, reward, and motivate social activity.

The initial internal pitch deck used to present gamification to the EMC Social & Community Marketing leadership team.

Written and presented by: Tyler Altrup

Published in: Technology, Business
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EMC Levels Up

  1. 1. EMC Levels Up Implementing game mechanics to change how we collect, reward, and motivate social activity© Copyright 2012 EMC Corporation. All rights reserved. 1
  2. 2. The ChallengeHow can EMC… Recognize key Reward various social types of social champions activity Build an Motivate aspirational increased system social activity© Copyright 2012 EMC Corporation. All rights reserved. 2
  3. 3. My Muse…© Copyright 2012 EMC Corporation. All rights reserved. 3
  4. 4. The Endgame A single rank/level to represent any individual’s online interaction with EMC • Points for every action • Commendations: grouped achievements Components: • Challenges: directing activity • Total score -> rank/level© Copyright 2012 EMC Corporation. All rights reserved. 4
  5. 5. Commendations Commendations award levels of achievement within subgroups EMC examples: • Blogging • Tweeting • Commenting© Copyright 2012 EMC Corporation. All rights reserved. 5
  6. 6. Challenges: Rallying the Masses Challenges • The key to directing activity • Result in point bonuses • Strong potential for event-related social efforts© Copyright 2012 EMC Corporation. All rights reserved. 6
  7. 7. Rank/Level System Characteristics needed: • Exhaustive • Transparent • Aspirational • Increasingly difficult System should be creative, clever, and universally applicablehttp://www.geezergamers.com/showthread.php?1072-Halo-Reach-Rankshttp://www.bungie.net/stats/reach/default.aspx© Copyright 2012 EMC Corporation. All rights reserved. 7
  8. 8. © Copyright 2012 EMC Corporation. All rights reserved. 8

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