4 months, 3 weeks and 2 days a film by Cristian Mungiu Movie tour in Romania or «432 caravan» 12th Europa Cinemas Conference Workshop: « How to renew audiences » Bucharest, 17th of November Nicoleta Talpes
“ The movie tour is precisely the reason behind the decision to postpone the Romanian premiere.
Initially, we wanted to have « 4 Months, 3 Weeks and 2 Days » on the big screen as early as June, but when we realised how few cinema halls are left in Romania, we felt it was our responsibility to take the film directly to the people themselves ”.
“ There was a high degree of uncertainty…were we going to receive any kind of reaction from audiences or not?
Since nobody had done a similar thing before, there was the risk and the danger to jump to the wrong conclusion about the effect of this caravan…if one goes to a small town, where the habit of going to the cinema has been lost years ago, and organises a public screening, nobody comes to see the movie, no matter how many Palme d’Or distinctions it has.
And this is the way it was… a sort of assumed risk, because I felt that someone should find out the answer to this question: do people no longer go to the cinema in Romania because they do not feel like watching the movie there but rather on TV, or do they not go simply because they have no cinema halls to go to? And for me there is only one answer:
it is because people do not have any cinema halls anymore . »