2010 04-01 why sister direct q2-10


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2010 04-01 why sister direct q2-10

  1. 1. VCL2010 (Q2)<br />04.14.2010<br />1<br />Automated VidBrid <br />1st impression maters !<br />You Tube & vSEO<br />1/3 of all searches<br />1st page results<br />Scalability<br />6 hrs turn around<br />100% availability<br />Social networking<br />vSHOC is white label (embedded)<br />Reporting<br />Users’ behavior and views<br />Distribution<br />Increase ROI<br />User’s behavior <br />vSHOC<br />Inventory widget for CRM, ILM and “share”<br />Integration<br />Increase conversion (leads & calls) by 70%<br />**** SiSTeR -ATC . CONFIDENTIAL INFORMATION **** <br />
  2. 2. Why Video (1) ?<br />04.14.2010<br />59% of on-line shoppers watch video, 15% actually made a purchase after watching the video. [The Kinsley group]<br />63% of car buyers who watched video reported that it influenced their decision to visit the dealership. [Cars.com] <br />20% more clicks on detail page of car listings with video. [Autotrader.com] <br />70% more leads & more calls from car buyers who could watch video on the index and detail pages <br />“…We closely monitored leads and calls to dedicated 800 numbers on a week-by-week basis and saw a significant improvement in lead submissions ……… this was a key factor in our decision to select SiSTeR Technologies….”<br />[Sonic Automotive. 10 weeks, 5 stores, 10,000 visitors]<br />**** SiSTeR -ATC . CONFIDENTIAL INFORMATION **** <br />2<br />
  3. 3. Why vSEO ?<br />04.14.2010<br /><ul><li>110 million unique visitors (2nd only to Google, more than Yahoo & Bing combined)
  4. 4. 1/3 of all Goggles’ search are conducted on You Tube.
  5. 5. 1st page Because of the “Blended Search” concept, listings with video are 450x more likely to appear on first page. [Jupiter Research]
  6. 6. Digital Presence increase your SEO value substantially by posting 100’s of clips that are linked back to the Dealer’s web site.
  7. 7. Direct leads people of all ages search for cars on YouTube (Year + make + model).</li></ul>If You Tube was a country, it’ll be the 3rd largest in the world – behind China and India only. <br />**** SiSTeR -ATC . CONFIDENTIAL INFORMATION **** <br />3<br />
  8. 8. Why Social?<br />04.14.2010<br />68% of internet users have used social media (more than email!)<br />78%of users trust friends recommendations (only 14% trust advertisements )<br />Facebook …..<br />More than 5 billion minutes are spent on Facebook every day. <br />More than 1.5 million pieces of content are shared on Facebook daily. <br />Over 100 million people joined Facebook in 9 months. <br />If Facebook was a country, it’ll be the 4th largest in the world – ahead of the combined population of the USA & Europe combined. <br />**** SiSTeR -ATC . CONFIDENTIAL INFORMATION **** <br />4<br />
  9. 9. 04.14.2010<br />**** SiSTeR -ATC . CONFIDENTIAL INFORMATION **** <br />5<br />Why SiSTeR ?<br />1st impression (16:9, VidBrid)<br />Digital presence (the largest network)<br />FreeDOM (no longer limited to the domain)<br />
  10. 10. Best video production<br />04.14.2010<br />16:9 “wide screen” is standard format on TV and the web (4:3 is just old news …)<br />TrueVoice – The vehicle’s specification and most important features –benefits are described in real human voice. <br />Variable production Variable description & music for every vehicle style. <br />Customized templates<br />Branding– the dealer’s look-N-feel, contact information and unique messaging are integrated into the video .<br />No more “One size fits all” … No more “Just a slide slow” <br />**** SiSTeR -ATC . CONFIDENTIAL INFORMATION **** <br />6<br />
  11. 11. The 3DF player<br />04.14.2010<br />**** SiSTeR -ATC . CONFIDENTIAL INFORMATION **** <br />7<br />Single time line all clips are assembled dynamically on a single time line – avoid annoying “Blip” and allows the users to scrub along all content. <br />Any size the player fits itself to any size allocated by the web master – instant integration without effort.<br />Picture player – the player switches from video mode to picture mode while retaining exact timing – engages the user and increases confidence. <br />Interactivity built in forms, vehicle history reports, “send to a friend”, “embed the player” and even 3rd party applications. <br /> Intro + Vehicle + Outro<br />1:08 Total Duration<br />
  12. 12. Unique features<br />04.14.2010<br />CARFAX report– synchronized precisely with the voice over - enhances user confidence. <br />VidLead – built in lead form and contact information – generating more email leads and calls from video posting.<br />Video engages – we deliver more !<br />**** SiSTeR -ATC . CONFIDENTIAL INFORMATION **** <br />8<br />
  13. 13. Video Show Case (vSHOC)<br />04.14.2010<br />Complete Inventory–the entire dealer inventory (or multi-stores) in a flash widget,<br />Social Networking – the vSHOC is white labeled for Facebook – instant integration with the Dealer’s Facebook page. <br />Innovative design instant search & filter results. <br />CRM & email campaigns – provides the user with instant, constantly updated responses to their inquiries.<br />Tracking create trackable campaigns instantly (vanity URLs).<br />**** SiSTeR -ATC . CONFIDENTIAL INFORMATION **** <br />9<br />
  14. 14. You Tube and vSEO<br />Geo gridding every clip is geo gridded automatically for best local search<br />Multiply cities because buyers are coming from many locations.<br />Tags and Keywords targeting potential car buyers in your vicinity.<br />Proven results our listings often appear on Google’s 1st page and the dealer can witness sustainable double digit traffic growth<br />Over 600,000 clips on You Tube and 95,000 related channels your listings are interconnected to the largest community on You Tube !<br />10<br />10.01.2009<br />**** SiSTeR- Technology. CONFIDENTIAL INFORMATION ****<br />
  15. 15. Targeted vSHOC <br />What’s the price?<br />It is not possible to publish the price.<br />Vehicle are likely to be sold – publishing the stock number may confuse buyers.<br />Posting only generic link (such as the dealer’s web site) requires the user to search again and may cause frustration. <br />The solution<br />A link to the dealer’s web site with vSHOC extensions is posted with every clip. <br />Once clicked the vSHOC presents the exact vehicle with current pricing, contact information and lead form.<br />If the vehicle is sold the vSHOC flips to “similar vehicle” grid view. <br />Vehicle in stock<br />Convert your digital presence on You Tube to leads and phone calls !<br />Vehicle was Sold<br />11<br />10.01.2009<br />**** SiSTeR- Technollogy. CONFIDENTIAL INFORMATION ****<br />
  16. 16. Distribution <br />04.14.2010<br />Autotrader.Com<br />Clips are posted to Autotrader.com within minutes of rendering using co-developed proprietary API system <br />The 3DF Player is integrated on ATC – providing the user with the best viewing. <br />Views and user behavior activities are tracked and reported back to the dealer. <br /> Cars.Com<br />Clips are distributed automatically to Cars.com’s backend.<br />Proprietary display layer in 16:9 format enhances the users’ experience. <br />Views and user behavior activities are tracked and reported back to the dealer. <br />**** SiSTeR -ATC . CONFIDENTIAL INFORMATION **** <br />12<br />
  17. 17. Reports<br />Simple reporting –all data is displayed on a single page. <br />Distribution & playback.<br />Users’ behavior display time, clicks etc. are collected by the 3DF player which is embedded in all sites.<br />04.14.2010<br />**** SiSTeR -ATC . CONFIDENTIAL INFORMATION **** <br />13<br />
  18. 18. Scalability<br />Cloud computing –rendering system is on Amazon (c2 & S3) <br />CDN –content resides on the Akamai network. <br />Reliable – unlimited redundancy. 100% uptime guaranteed. <br />Fast – cycle time of rendering under 6 hrs. <5 seconds playback.<br />04.14.2010<br />**** SiSTeR -ATC . CONFIDENTIAL INFORMATION **** <br />14<br />
  19. 19. Side by side (SiSTeR vs. ATC/Unity)<br />12.15.2009<br />**** SiSTeR Technology - CONFIDENTIAL INFORMATION **** <br />15<br />SiSTeR’s Product<br />Wide Screen, High Definition format.<br />Dealer branding and contact information <br />45-60 seconds of feature - benefit description in real human voice. <br />Links to the Dealer’s web site –increase digital presence and overall SEO value. <br />“What’s the price?” Landing on the vSHOC for price and availability<br />Autotrader.com / Unity <br />4:3, “Old Technology” results in “Black Bars” – poor user experience. <br />Only 20-40 seconds of voice over.<br />Digital presence goes to others. <br />What’s the price ?<br />