Your SlideShare is downloading. ×
The power of persuasion & motivation - Microsoft Ventures Academy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The power of persuasion & motivation - Microsoft Ventures Academy

149
views

Published on

This presentation that focuses on the psychology of marketing was presented in the Microsoft Ventures Academy.

This presentation that focuses on the psychology of marketing was presented in the Microsoft Ventures Academy.

Published in: Technology, Business

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
149
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The power of persuasion & motivation Making psychology your marketing tool Tally Netzer Marketer & Coach tally@loft107.com
  • 2. Nikola Tesla Over 700 patents (1856 to 1943) 1. Alternating Current 2. Light 3. X-rays 4. Radio 5. Remote Control 6. Electric Motor 7. Robotics 8. Laser 9 and 10. Wireless Communications and Limitless Free Energy
  • 3. “It’s a sad, sad story. The inventor (Tesla) couldn’t commercialize anything. He could barely fund his own research.” Larry Page, Google’s co-founder
  • 4. There is more than one approach to marketing
  • 5. In marketing (like in life) effective starts with understanding
  • 6. That’s why we are here Agenda – A bit about the brain – Motivation & persuasion • What works • Why it works • How to’s & examples
  • 7. • 2 systems “Thinking fast & slow” - Dr.Daniel Kahneman, 2002 Nobel Laureate
  • 8. Instincts Food Sex Danger Hello Gorgeous
  • 9. Fear Grabs Our Attention
  • 10. Are you safe? Cyber security
  • 11. Did you cover everything? QA & testing
  • 12. Other Variations of Fear
  • 13. Loss Aversion
  • 14. Test Drive - loss aversion in marketing 30 Day Free Trial Try our premium version Hold xx in your hands….. Imagine xx in your house…. Try it on….
  • 15. Scarcity
  • 16. Learn from the masters - KickStarter
  • 17. Food & Sex
  • 18. Rewards Pavlov started. Skinner continued.
  • 19. New behavior Ongoing behavior Constant rewards Variable reward schedule
  • 20. Translated to marketing Gaming: Make it easy to win at first. Harder as it goes along. Constant rewards: 10th cup free Variable schedule: random praise
  • 21. Evolution Our brain size x 3
  • 22. Complex Social Relationships
  • 23. “You will either step forward into growth or you will step back into safety.” (Abraham Maslow)
  • 24. The Need to Belong
  • 25. Practically speaking: are you a chocoholic A chocoholic is a person who loves chocolate.
  • 26. Social Proof - Everyone is doing it
  • 27. Breaking the Paradigm
  • 28. YOU BECAUSE
  • 29. Authority • • • • • • • Professors Doctors Analysts Media Bloggers Leaders Influencers
  • 30. Liking Familiarity – I know you Similarity – I’m like you Attractive – I like to like
  • 31. Social media a friend told me Cold calls / emails I got your name from… get introduced Emails be known
  • 32. Dress for Success Hint: Attractive & Similar
  • 33. A marketing lesson from the Krishna
  • 34. Reciprocity
  • 35. • • • • • Give away’s How about a drink? Information Holiday cards I’m thinking of you...
  • 36. The incredible power of stories
  • 37. Consistency
  • 38. Pain Points Share the pain Tell me a story
  • 39. Connect & change the path
  • 40. Thank You Tally Netzer | tally@loft107.com
  • 41. “My brain is only a receiver. In the Universe there is a core from which we obtain knowledge, strength, inspiration.” -Nikola Tesla
  • 42. Some of the Sources • How to Get People to Do Stuff - Susan Weinschenk, 2013 • Influence - Robert Cialdini, 1984 • Thinking Fast & Slow - Daniel Kahneman, 2002 • Predictably Irrational – Dan Ariely

×