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With the rapid adoption of smartphones and tablets across every demographic and socioeconomic class, the importance of ensuring your organizational goals and digital communications are strategically aligned is essential. Understanding connections between the social behaviors on the mobile web today and your carefully crafted campaign messages are the linchpins to achieving your organization’s objectives.
Michael Winn serves in a dual role as Chief Digital Officer of DigitalOpps and Digital Marketing Director at RB Oppenheim Associates, where he is responsible for analyzing and maximizing all digital media campaigns, corporate marketing objectives and web-based organizational branding initiatives for the firm’s clients. His responsibility is to ensure that all current technologies, digital methodologies and search engine optimization strategies are leveraged to provide the highest level of client success. Winn’s senior level management consulting experience with commercial brands such as Acura, Honda, General Motors and non-profit organizations like United Way and the American Cancer Society serves as the foundation of his knowledge and expertise in maximizing complex digital campaigns.