Delivering results based on consumer intent Auto insurance quote Auto cheap insurance quote Auto insurance plan quote Free online auto insurance quote Auto insurance company Progressive auto insurance All state auto insurance Geico auto insurance Cheap auto insurance Auto cheap insurance Discount auto insurance Compare auto insurance Auto insurance online Online auto insurance Insurance auto auction
Who is winning the game of being useful? Engines or Apps?
Once a destination, now an application Source: http://searchengineland.com/john-battelle-on-the-future-of-search-38382
Another App. Then say, Find a Restaurant, Food, Price, Reviews, Book Table, Source: http://searchengineland.com/john-battelle-on-the-future-of-search-38382
By analyzing large amounts of unstructured consumer data online… Keyword Research
You can begin to understand the path a consumer takes to your brand… Keyword Nomenclature Map
From category awareness to purchase Purchase Funnel TV 1st tier keywords Sony TV 2nd tier keywords Sony flat screen TV 3rd tier keywords Sony flat screen TV deals 4th tier keywords Sony flat screen TV deals on Amazon Long tail keywords
What if you could help shape the future of Search, to make it more Useful?
There are a few things advertisers should consider to Achieve this….. Do you know what messaging the Users are looking for? Do you have data, queries or actions that Search Engines can process? Is your data Extractable? Can you Monetize it? Do you Intend on Mapping New Content ongoing?
How do you Integrate with Baidu Open? Keep in mind a few guidelines for your data How to process your data Decide the keywords that you want to be included within Baidu’s Open Search results Choose a template Create and submit the XML files
Google Universal Search: Products Product Photos Reviews Ad Sitelinks Branding SEO Feeds
Google Ad Sitelinks: Examples Two-line format (for exceptionally high quality ads where one ad provides the ‘best’ answer) One-line format (for high quality ads, can appear for multiple ads on the same page.)
Microsoft Bing: Travel Enhanced results that deliver a richer, more organized experience
Microsoft Bing: Travel Fare prediction simplifies key tasks
Microsoft Bing: Health Integrated content that deliver a richer, more organized experience Instant Answers from content partners including: Mayo Clinic, Medline Plus, Gold Standard, Rodale Network, Prevention,
Facebook IntegrationShare & Connect | Social Media Microsoft Bing: Social Media Integration
Baidu’s Open Platform Financial Information Software Download More Integration TV Channel Guide Goal List
Box computing is bringing a better searching experience 今天限行号码 Weather and Travel
Box computing is bringing a better searching experience Entertainment 新三国 开心网 亚运会
Box computing is bringing a better searching experience Sports World Cup Competition Schedule
Box computing is bringing a better searching experience Products and Services Digital cameras Stock prices Merchant bank service hotline
Top Five benefits of an Open Search Platform Run promotionsand seasonal offers Shorten the path to purchase for the user and create an actionable on-site experience Track the results after the switch to ‘open’ and continuously optimize Interact directly with search engines / qualified agencies to select the most relevant keywords for your products Manage the search engine results page to promote and protect your brand through integrated SEM, SEO and Social Media
Baidu’s Open Search Platform Sign-up and verify your site Choose your keywords to display data Submit you data in XML form
Baidu’s Open Search Platform Baidu Open Search Platform Baidu Brand Zone Baidu News Integration Baidu Natural Search Results