Future of mobility utilisacteur @ ouisharefest

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Some inspirational slides about the future of mobility from a service design perspective ... by @aashildstav @utilisacteur

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Future of mobility utilisacteur @ ouisharefest

  1. 1. PSERVICEMOBILITYFUTUREFROM PRODUCT TO SERVICE AND SYSTEMSTO A SOCIAL EXPERIENCE CONTINUUMONOFF service design,just one of the rightscopes to adressthis massive change :from product to serviceto system to experiencedesign ...COMPANIES BUILDING ON THE COLLECTIVE INTELLIGENCEOF THEIR CUSTOMERS AS A NEW P2P SERVICE CHANNEL> DATA ECOSYSTEM : BIG DATA, OPEN DATA, CROWDSOURCINGAND REAL TIME AND PREDICTIVE USER GENERATED INFORMATION(FOR NAVIGATION, FOR ENTERTAINMENT, ...)> SOCIAL MOBILITY AND NEW LAYOUTS OF SERVICES(EXAMPLE P2P ELDERLY PEOPLE SUPPORT SERVICES, HYPERLOCAL...)> FROM INTERMODALITY AND MULTIMODALITYTO A CONTINUUM OF MOBILITY, THE USER’S CONTINUUM““#ASIM* #BTOCP2PA PARADIGM SWITCH FROM “PUBLIC VS PRIVATE” TO SHARED> INTERNATIONAL, NATIONAL, REGIONAL AND LOCALURBANISM,TRANSPORT AND PLANNING POLICIES WILL ADOPTAN ECOSYSTEMIC VISION ON TRANSPORT QUESTIONSAND THINK MOBILITY FROM THE USER STANDPOINTNOT FROM STAKEHOLDERS GOVERNANCESILOED POINT OF VIEWS.#SHAREDMOBILITY*AMBIENT SOCIAL INTELLIGENCE MOBILITY((
  2. 2. TODAYP2Pticket salesP2PpackagedeliveryP2P travelling experience:eg. KLM meet & seatsocial networkTRANSPORTTAXIBUSINESSOpen DataCo-opetitionP2P buslinesOwnershipFlexibilityfreedomHong Kong84 % use sustainablemobility system.Smart card: all transport+ payment.IN A GIVEN TRANSPORT MODEAT CITY SCALESsmart citiesZurich+ new offers from PT+ companies+ no barriers betweenthe transport modeHYBRID& EL-Carcab ride sharingp2p driversAPIficationof the carP2PRidesharingP2PRentingP2Pticketexchange
  3. 3. ROLE OFSERVICEDESIGN ?SOCIAL MOBILITY ?UsersMobility Providers Design(er)Designer,as an abductivethinker, helpingbringing to lifenew scenarios ...Facilitators for co-creation.Business value < >Users valueCreating future scenarios.PRODUCT SERVICE SYSTEMEXPERIENCEcreate valuein accessnot ownershipParticipation & involvement
  4. 4. FROMOWNERSHIPTO ACCESSInstantAccessGEOBASED ANDREAL TIME SERVICES+customisedservicesEnergy / SustainableGovernmentaiissuesCommunityOwnershipmobilityas we new it ?Socialtransportresilient Urbandevelopment =adapt to innovationof useSharedsystemsbest collaborationwin /competitiveJOURNEY =OPPORTUNIYFOR CONTEXTUALSERVICES / CONTENTIntermodaltransportsystemEndless opportunities forsustainable, inclusive, affordableand user centered services.platformShared infoTransporthybrid offersIntermodal TransportShared between public,and private transport.
  5. 5. DATASHARINGECOSYSTEMShortdistanceLongdistancesmart usersProactive usersProviderssmart citiesProvidersCitytravelLongdistanceProactive Users, economicallyand socially rewarded users,will turn cities smarter !Competitive: the bestservice for the user “win”.Shared platforms:Collaboration and creationof new offers between users,private and public institution.
  6. 6. .User X3more intraffic jam.want: 24/7Customised servicesBest travel solution.Access64 %of all travelkm are urban70 %of populationwill live in the city.USERSURBANIZATIONOptimised systemsinfrastructuresBig Data / Open Data / crowdsourcingand anticipativeUser generated datait will be X3more in 2040Infrastructure:Need ofco-createdmobilitiesand cities.THE WORLD MAP 2050of traffic that would diedown if everyonecarpooled once a week20 %
  7. 7. SMARTCITIESTOMORROW city as Platformfor all the infrastructuresyou need in a city.“sharing policy”.Users:from reporting on theinfrastructures in the cityto co creating servicesin real timeSmart solutions;green city, intermodaltransport systems,open government.Digital ecosystemsintegrated everywherein the city
  8. 8. BARRIERSCOLLABORATIONNew business modeltransport, infrastructure,traffic management,info planning + paymentBarriers betweentransport modesUsers are the oneconnectig all transportmode, an opportunityfor coopetition economyPolitical supportgovernance :from private VS publicto sharedFind a Shared PlatformProblems to create apps,shared spaces etc.Challenge-Userdiscover and respondto users needs andkeep track on their usage.
  9. 9. home ascoworkingspacesFORCASTINGMOBILITYSCENARIOS2020, first crowdsourcedaerial transport services ?Paris asa shared mobilitychampion city ?breaktroughin citizens happinesson demandp2p / public transport ?car : from hardwareto open software ?AccessSharedplatformopendatavizon our world, countries, regions,& cities environmentalperformances .real time lifestyles :no morerush hour ?generators of mobility,real players of mobility ?

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