Social media-for-crisis
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Social media-for-crisis

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Social media-for-crisis Social media-for-crisis Presentation Transcript

  • Social Media: Communication for a Crisis
    How to use social media effectively during a crisis
    Victoria Edwards
    SEO/Social Media Specialist
  • How to Get Information to Stakeholders?
    Email - Limitations imposed by admin or software
    Text - Limited by how many you can text at one time and overage charges
    Website - Takes too long to format, create and implement updates to a site.
  • What IS Social Media?
    Web-based technologies to broadcast media monologues into social media dialogues– Wikipedia
  • What Isn’t Social Media?
    The ONLY communication tool
    A tool you implement during a crisis – Start the work before the crisis
  • How to Start Social Media?
    Create pages and profiles in selected social spheres
    Engage, engage, engage
    Educate!
    Promote these social media profiles in:
    E-mails
    Newsletters
    Add in contact signature
    Website
  • Old Rules Still Apply
    Remember, we may live in a new world (WEB 2.0,) but the old rules still apply. Powerful communications has always been about getting people to pay attention and take action. The engage and encourage strategy is just another means of achieving the same objective.
    - FardJohnmar, M.A.
  • Examples: U.S. Airways Flight 1549
  • Example: Hawaii Tsunami of Feb 2010
  • What Social Media IS!
    Distributed Reporting
    Spans Across Time All Zones
    Instant Publishing
    Truth in Reporting
  • Nothing That You Haven't Done Before
    Have a Plan & Strategy
    Build Your Community and Engage Before an Event
    Educate Your Community
  • Where You Can Find Me
    Facebook http://www.facebook.com/VictoriaEdwards
    Twitter
    http://twitter.com/tallchickvic
    Linkedin
    http://www.linkedin.com/in/victorialedwards