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Before the Launch: Creating an Online Presence with Social Media, SEO & Content
Before the Launch: Creating an Online Presence with Social Media, SEO & Content
Before the Launch: Creating an Online Presence with Social Media, SEO & Content
Before the Launch: Creating an Online Presence with Social Media, SEO & Content
Before the Launch: Creating an Online Presence with Social Media, SEO & Content
Before the Launch: Creating an Online Presence with Social Media, SEO & Content
Before the Launch: Creating an Online Presence with Social Media, SEO & Content
Before the Launch: Creating an Online Presence with Social Media, SEO & Content
Before the Launch: Creating an Online Presence with Social Media, SEO & Content
Before the Launch: Creating an Online Presence with Social Media, SEO & Content
Before the Launch: Creating an Online Presence with Social Media, SEO & Content
Before the Launch: Creating an Online Presence with Social Media, SEO & Content
Before the Launch: Creating an Online Presence with Social Media, SEO & Content
Before the Launch: Creating an Online Presence with Social Media, SEO & Content
Before the Launch: Creating an Online Presence with Social Media, SEO & Content
Before the Launch: Creating an Online Presence with Social Media, SEO & Content
Before the Launch: Creating an Online Presence with Social Media, SEO & Content
Before the Launch: Creating an Online Presence with Social Media, SEO & Content
Before the Launch: Creating an Online Presence with Social Media, SEO & Content
Before the Launch: Creating an Online Presence with Social Media, SEO & Content
Before the Launch: Creating an Online Presence with Social Media, SEO & Content
Before the Launch: Creating an Online Presence with Social Media, SEO & Content
Before the Launch: Creating an Online Presence with Social Media, SEO & Content
Before the Launch: Creating an Online Presence with Social Media, SEO & Content
Before the Launch: Creating an Online Presence with Social Media, SEO & Content
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Before the Launch: Creating an Online Presence with Social Media, SEO & Content

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Before the Launch: Creating an Online Presence with Social Media, SEO & Content talks about what you should do to optimize your online presence prior to launching your business.

Before the Launch: Creating an Online Presence with Social Media, SEO & Content talks about what you should do to optimize your online presence prior to launching your business.

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  • 1. +Creating an Online Presence with SocialMedia, SEO & ContentVictoria EdwardsDigital Content Strategist @TallChickVic
  • 2. +Who am I?@TallChickVic
  • 3. +Overview Why Create an Online Presence ? Capturing Your Brand Name Content Social Media Promotion@TallChickVic
  • 4. +Why Create an Online Presence Brand Awareness Search Engine Optimization Easier to Market After Launch@TallChickVichttp://www.flickr.com/photos/powerbooktrance/267059283/
  • 5. +Why Create an Online Presence Brand Awareness People become familiarwith your business People get familiar withyour product People get familiar withyou@TallChickVic
  • 6. +Why Create an Online Presence SEO Helps your site get indexed in SERPS Can take up to a year to get indexed Free traffic@TallChickVic
  • 7. +Why Create an Online Presence Easier to Market After Launch Less effort Saves you money Saves you time@TallChickVic
  • 8. +Capturing Your Brand Name Capture Your Brand Name Research Your Name Before YouCommit Capture URLs Variations Capture in Social Media@TallChickVic
  • 9. +Capturing Your Brand Name Why? Prevents brandjacking Protect & claim your brand so othersdon’t take it. Will prevent a lot ofheadache down the road.@TallChickVic
  • 10. +Capturing Your Brand Name How to capture your brand name Manually Pay to have brand name capturedKnowEm@TallChickVic
  • 11. +Starting a Blog Why start a blog? Helps with SEO Helps building your brand Helps explain what your product orbusiness is all about Is the bridge from your site to social@TallChickVic
  • 12. +Blogging Platforms Many blogging platforms out there…Wordpress Drupal Tumblr@TallChickVic
  • 13. +Why I Use Wordpress.org(not Wordpress.com) SEO friendly Many FREE themes available Many plugins to help optimize yourcontent Lots of free onlinesupport to better help you@TallChickVic
  • 14. +Wordpress Resources Wordpress.org Plugin Resources - Codex SEO Friendly Themes Thesis Genesis
  • 15. +Resources for Blogging, Content,SEO Copyblogger Copypress Quicksprout Search Engine Journal Search Engine Land Search Engine Watch@TallChickVic
  • 16. +Content – What to Write About Who is your audience? Answer: It’s NOT everyone! What kind of people do you want toattract to your product or service? Who needs yourproduct/service?@TallChickVic
  • 17. +Content – What to Write About What is your product/service? Benefits of your product/service. 10 reasons why the reader needs yourproduct/service Updates/news about your industry Top people in your industry to follow in socialmedia Industry case studies@TallChickVic
  • 18. +Content – What to Write About Make sure your content is… Unique Fun Interesting Relevant Makes people want to share it = Sharingyour content = casting net wider@TallChickVic
  • 19. +Building Out Your Social mediaProfiles Why create social media profiles? Educate your consumer Connect with your consumer Helps build trust Addition to the sales cycle Keeps you visible@TallChickVic
  • 20. +Where Should You Start? Depends on where your customers are How do I find them? Ask/Network/Discussion Groups/Quora Stalk on Social Media  Keywords Research - What are yourcustomers using to find YOUR business?@TallChickVic
  • 21. +Social Media Basics Start with Facebook, Twitter, Linkedin Build out personal AND brand profiles Build out profiles with keywords youwish to target. Be ACTIVE in the social space Share content that’s related to yourindustry
  • 22. +Google+ Definitely Helps SEO (it’s Google’sSocial Media Network) of COURSE ithelps SEO ;) Google+ is now the second largestsocial network in terms of activeusers, passing Twitter and ranking onlysecond to Facebook.
  • 23. +Resources for Social Media Social Media Examiner Social Media Today All Facebook Brian Carter Mari Smith Lisa Buyer Scott Stratten Darren Rowse@TallChickVic
  • 24. +Other Ways to Promote YourBusiness Email marketing -Capture emails Launch Rock http://launchrock.co/ Use Tabs on Facebook Contests Network! Speak!@TallChickVic
  • 25. +Thanks! Twitter - @TallChickVic Facebook –https://www.facebook.com/VictoriaEdwards Linkedin -http://linkedin.com/in/victorialedwards@TallChickVic

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