Outside, In or Inside, Out?

Who is our Target Market? Primary Target: [high school leavers, 17-25yo] Secondary Target: [parents] Tertiary Target: [college investors??]

Primary Target: [high school leavers, 17-25yo]

Secondary Target: [parents]

Tertiary Target: [college investors??]

Where are they spending their time?

Get their attention there!

Why Facebook?

How does it work? + member 1 st level Friends 2 nd level Friend’s Friends and so on....

How does it work? + member 1 st level Friends 2 nd level Friend’s Friends and so on.... Subscribe to [email_address]

How does it work? + member 1 st level Friends 2 nd level Friend’s Friends and so on.... This action will be propagated to entire network of contacts!

INSTANT, WORD-OF-MOUSE ADVERTISING!! And people actually want to know!

How much is a full page ad?

In summary... Targeted audience – 300K+ Malaysian currently on Facebook Automated referral, word-of-mouse Sphere of influence – up to 3 levels We are in control Who we target How we want to approach target When we want to interact What the relationship will be like Facebook comes with analytics to track performance Better than mailing-list! FREE!

Targeted audience – 300K+ Malaysian currently on Facebook

Automated referral, word-of-mouse

Sphere of influence – up to 3 levels

We are in control

Who we target

How we want to approach target

When we want to interact

What the relationship will be like

Facebook comes with analytics to track performance

Better than mailing-list!

FREE!

By the way, they’re in....

They’re in as well....

and so are they....and more!

Mark Lau, Social Media Community Builder :helping businesses build communities :helping real people brand themselves effectively with social media Web2.0 Social Media Networking Personal Branding Innovation Email: [email_address] LinkedIn Profile: http://www.linkedin.com/in/talktomarklau FOLLOW ME on LinkedIn LinkedTsunami:Thousands of open networkers FREE!: http://linkedtsunami.blogspot.com