Overlooked barriers to innovation by talkthefloor

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Shifting the focus from techniques and procedures that are popular among innovation managers to the sometimes overlooked areas of communication and culture. Often failure to innovate is due to failure …

Shifting the focus from techniques and procedures that are popular among innovation managers to the sometimes overlooked areas of communication and culture. Often failure to innovate is due to failure to communicate clearly on the floor. This inability can be traced to differences and barriers between corporate cultures and to poor communication practice for key communication events in the innovation process; such as brainstorming, problem statements, ideation exercises, networking in the ecosystem, pitching, Q&A sessions, giving briefings, giving feedback, drafting milestone plans, mock-up presentations, investment pitches, writing business plans, motivating teams, conducting focused meetings, document design, selecting appropriate media, using social media, the list long.

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  • 1. overlookedbarriers toinnovationphoto credit: FlickR – Mark Holloway
  • 2. a magicformula ishard to find,failureon the otherhand...photo credit: FlickR – Mark Holloway
  • 3. photo credit: FlickR – 1000HEADSinnovationmanagementis fine,… if it equipsthe floor
  • 4. expertsequip the floorwithtechniques&proceduresphoto credit: FlickR – adactio
  • 5. … but weoverlook twofields wherewere all experts(we think) -communicationand culturephoto credit: FlickR – Jon Olav
  • 6. photo credit: FlickR – Mark Holloway… and failureoften resides insuchoverlookedplaces ...
  • 7. its ok to traintechniquesdefining aprobortunitybrainstormingecosystemscanningbenchmarkingtriallingphoto credit: FlickR – dougwoods
  • 8. photo credit: FlickR – takomabibelotto focus onproceduresmanagementdecisionallocatingresourcesgatekeepers &incubators
  • 9. photo credit: FlickR – ehnarkbut we tendtocommunicate… poorlymessy problemstatementunclear pitchconfusing briefing...
  • 10. photo credit: FlickR – USNavytand assumeour culturalnorms areuniversalno focus onshared missionvaluesno sensitivity forother approaches...
  • 11. comment onHarvard BusinessReview blog“I never thought ofcommunication as abarrier to innovation.But of course!
  • 12. to innovatewe need totrain the floorfor culture andcommunicationas wellphoto credit: FlickR – chachijones
  • 13. for more materials and insighttalkthefloor.comcorporate communication trainingPhoto credits/FlickR heroes:Matti Mattila; takomabibelot; TooFarNorth; Mark Holloway; Doug Woods;Paul Englefield; USNavy; ehnark; Jon Olav, adactio, 1000heads,chachijonesclick to read CC 2.5 policyphoto credit: FlickR – Matti Mattila