IP EXPO - 'There's more to SIP than you think' by Jon Nowell

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IP EXPO - 'There's more to SIP than you think' by Jon Nowell

  1. 1. THERE’S MORE TO SIP THAN YOU THINK JON NOWELL HEAD OF VOICE SERVICES JON.NOWELL@TALKTALKBUSINESS.CO.UK THE RISE OF BUSINESS GRADE BRITAIN
  2. 2. SIP DEFINITIONS SIP (SESSION INITIATION PROTOCOL) The primary VoIP protocol that enables a session or connection to be made between two end points on a network SIP TRUNKING A service delivering multiple SIP Channels to a PBX SIP SUBSCRIBER (HOSTED TELEPHONY) A service delivering calls directly to the end user. Either as a SIP App on mobile phone/iPad or via a SIP enabled desk phone.
  3. 3. STRAW POLL How many of you use VOIP on the LAN for your Telephony?
  4. 4. STRAW POLL How many of you then convert this to TDM via ISDN30’s for onward call delivery?
  5. 5. A recent survey said… • 50% of Corporate IT decision makers had adopted VOIP on the LAN • 55% of the adopters were converting this to TDM
  6. 6. The Market Evolution Eastern Management Group SIP Study By 2018 42% of Worldwide companies will be using SIP for 100% of Calls Source: Illume Consulting • • • • • SIP Market is growing by 17% PA 0.9M SIP Trunks ISDN Market is shrinking by 8% PA UK B2B voice market is 9% SIP vs 38% in US. Key Drivers : Cost Savings | Numbering Flexibility | Business Continuity
  7. 7. Polarization of Adoption Market Evolution TDM Services SIP Services 0.3M Channels Enterprise Corporate 2.4M Channels ISDN30 SME 0.9M Channels ISDN2 SOHO 5.4M Channels PSTN 0.6M Channels Micro SME
  8. 8. THE SEVEN BARRIERS TO SIP • • • • • • • Cost Security Network Bandwidth Product availability Service Level Agreement PBX Support Implementation pain
  9. 9. COST SIP £8 £9.45 Per Ch / Mth ISDN30 £14 -£21 per Ch /Mth
  10. 10. SECURITY Eastern Management Group SIP Study By 2018 42% of Worldwide companies will be using SIP for 100% of Calls Multilayer Secure Private Network
  11. 11. AVAILABLE BANDWIDTH NEXT-GEN NETWORK 3,000 Unbundled exchanges 2,000+ Ethernet PoPs 1,400 Fibre exchanges
  12. 12. VOICE CAPABILITY • The TalkTalk Network switches 5M minutes of calls an hour - 3B minutes per month. • The TT network uses SIP to deliver service to over 4M customers • We have capacity for 1M SIP Channels today. • We will increase our network capacity by between 50-100 times over the next 5-10 years.
  13. 13. Product availability SIP Services TDM Services Enterprise SME 0.9M Channels ISDN2 Micro SME SOHO 5.4M Channels PSTN Voice Over Ethernet SIP - Solutions Corporate 2.4M Channels ISDN30 IP-ISDN30 Hosted Unified Communications
  14. 14. SERVICE LEVEL AGREEMENT Single Provider Single SLA Design principle Proactive assurance
  15. 15. PBX SUPPORT
  16. 16. IMPLEMENTATION PAIN
  17. 17. MONEY IN THE BANK 2,700 ISDN30 channels over 90 bearers. Migrated to to 2,900 channels with auto failover. SAVED 46% ON LINE RENTAL
  18. 18. AT THE RACES Customer demand doubled calls on Grand National day - exceeding 10,000 calls in one 15-minute period. Capacity planning & Call Admission Control ensured no calls abandoned SAVED ON LINE RENTAL GAME CHANGER FOR BUSINESS PERFORMANCE
  19. 19. Summary SIP – The future of Voice SIP - reduces costs It just works Easy to implement SIP Features deliver Business agility
  20. 20. THANKYOU JON NOWELL HEAD OF VOICE SWERVICES THE RISE OF BUSINESS GRADE BRITAIN

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