IP EXPO - 'There's more to SIP than you think' by Jon Nowell
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IP EXPO - 'There's more to SIP than you think' by Jon Nowell

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IP EXPO - 'There's more to SIP than you think' by Jon Nowell IP EXPO - 'There's more to SIP than you think' by Jon Nowell Presentation Transcript

  • THERE’S MORE TO SIP THAN YOU THINK JON NOWELL HEAD OF VOICE SERVICES JON.NOWELL@TALKTALKBUSINESS.CO.UK THE RISE OF BUSINESS GRADE BRITAIN
  • SIP DEFINITIONS SIP (SESSION INITIATION PROTOCOL) The primary VoIP protocol that enables a session or connection to be made between two end points on a network SIP TRUNKING A service delivering multiple SIP Channels to a PBX SIP SUBSCRIBER (HOSTED TELEPHONY) A service delivering calls directly to the end user. Either as a SIP App on mobile phone/iPad or via a SIP enabled desk phone.
  • STRAW POLL How many of you use VOIP on the LAN for your Telephony? View slide
  • STRAW POLL How many of you then convert this to TDM via ISDN30’s for onward call delivery? View slide
  • A recent survey said… • 50% of Corporate IT decision makers had adopted VOIP on the LAN • 55% of the adopters were converting this to TDM
  • The Market Evolution Eastern Management Group SIP Study By 2018 42% of Worldwide companies will be using SIP for 100% of Calls Source: Illume Consulting • • • • • SIP Market is growing by 17% PA 0.9M SIP Trunks ISDN Market is shrinking by 8% PA UK B2B voice market is 9% SIP vs 38% in US. Key Drivers : Cost Savings | Numbering Flexibility | Business Continuity
  • Polarization of Adoption Market Evolution TDM Services SIP Services 0.3M Channels Enterprise Corporate 2.4M Channels ISDN30 SME 0.9M Channels ISDN2 SOHO 5.4M Channels PSTN 0.6M Channels Micro SME
  • THE SEVEN BARRIERS TO SIP • • • • • • • Cost Security Network Bandwidth Product availability Service Level Agreement PBX Support Implementation pain
  • COST SIP £8 £9.45 Per Ch / Mth ISDN30 £14 -£21 per Ch /Mth
  • SECURITY Eastern Management Group SIP Study By 2018 42% of Worldwide companies will be using SIP for 100% of Calls Multilayer Secure Private Network
  • AVAILABLE BANDWIDTH NEXT-GEN NETWORK 3,000 Unbundled exchanges 2,000+ Ethernet PoPs 1,400 Fibre exchanges
  • VOICE CAPABILITY • The TalkTalk Network switches 5M minutes of calls an hour - 3B minutes per month. • The TT network uses SIP to deliver service to over 4M customers • We have capacity for 1M SIP Channels today. • We will increase our network capacity by between 50-100 times over the next 5-10 years.
  • Product availability SIP Services TDM Services Enterprise SME 0.9M Channels ISDN2 Micro SME SOHO 5.4M Channels PSTN Voice Over Ethernet SIP - Solutions Corporate 2.4M Channels ISDN30 IP-ISDN30 Hosted Unified Communications
  • SERVICE LEVEL AGREEMENT Single Provider Single SLA Design principle Proactive assurance
  • PBX SUPPORT
  • IMPLEMENTATION PAIN
  • MONEY IN THE BANK 2,700 ISDN30 channels over 90 bearers. Migrated to to 2,900 channels with auto failover. SAVED 46% ON LINE RENTAL
  • AT THE RACES Customer demand doubled calls on Grand National day - exceeding 10,000 calls in one 15-minute period. Capacity planning & Call Admission Control ensured no calls abandoned SAVED ON LINE RENTAL GAME CHANGER FOR BUSINESS PERFORMANCE
  • Summary SIP – The future of Voice SIP - reduces costs It just works Easy to implement SIP Features deliver Business agility
  • THANKYOU JON NOWELL HEAD OF VOICE SWERVICES THE RISE OF BUSINESS GRADE BRITAIN