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Talk Life LLC 10 Minute Deck (Silver and Gold)
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Talk Life LLC 10 Minute Deck (Silver and Gold)



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  • 1. V 1.0 On-Demand Mental Wellness Counseling FOUNDING TEAM Jeff Vogt, Eric Shaw This document does not constitute an offer to sell or a solicitation to purchase. It contains confidential information, including trade secrets, and may not be reproduced without the express permission of the company named above.
  • 2. 2 TALK LIFE 54 Million Americans annually with mental health issues do not seek help On-Demand Counseling: Convenient, Anonymous, Cost-Efficient
  • 3. 3 FOUNDING TEAM Vision Passion Experience JEFF VOGT: ERIC SHAW: 3rd Venture working with Business Development Technology Efficiency generated over $1M in revenue
  • 4. 4 EXECUTIVE ADVISORY BOARD Role: Along with Founders - provide executive leadership in lieu of CEO Cameron Truesdell: Seasoned Entrepreneur David Talon: Growth Specialist Peter Shankman: Marketing Guru CEO search on investor request
  • 5. 5 PROBLEM & MARKET Life Stresses 54 MILLION Americans Financial Worries Relationships Market Size: $25 Billion Annual Growth Rate: 6.7%
  • 6. 6 ON-DEMAND COUNSELING Cost Effective Anonymous Web Based Convenient Immediate 24x7 access to network of accredited counselors Customer / Counselor relationships encouraged Goal: Connection time in under 5 minutes
  • 8. 8 BUSINESS MODEL Consumer revenue: $120 per hour split 60% to Counselor Additional Revenue Channels: Corporate Employee Benefits: $300 Billion in productivity losses annually Service offered to government: 300,000 returning veterans from Iraq War with 30% Projected PTSD
  • 9. 9 DIRECT COMPETITION Established, proven market No dominant player Talk Life Differentiators: Marketing Focus Counseling Specific Quality Simplicity
  • 10. 10 MARKETING STRATEGY Low-Cost Organic Traffic Stigma Reduction Campaign Marketing Guru: Peter Shankman Supplemental Strategies: Branding & Product Differentiation
  • 11. 11 MARKET ACCEPTANCE 4 day test: 6,214 Visitors (1.15% conversion rate) Projected 45,000+ monthly visitors Limited Regional Deployment begins Q4, 2008
  • 12. 12 FINANCIAL OVERVIEW FY1 FY2 FY3 Counselors 193 808 1,418 Revenue $3.0M $21.8M $51.1M EBITDA ($0.4M) $3.6M $12.9M % of Revenue -15% 17% 25% Counselors work 50 hrs / month 60% time in billable session
  • 13. 13 EARLY STAGE MILESTONES Regional Limited Deployment 1 Raise Capital Month Hire Early Support Team Begin Marketing / Branding 5 Launch Talk Life
  • 14. 14 EXIT STRATEGY Acquisition by HMO or Large Online Health Provider Same Industry Acquisitions: $195M @ 2.0X $40M @ 3.3X
  • 15. 15 CAPITAL REQUIREMENT Required Investment: $1,200,000 Seed Stage: $600K Target: Jan. 2009 Scaling Stage: $600K (4 to 6 months later)
  • 16. (775) 298-4704 Contact Eric Shaw
  • 17. 17 SUPPLEMENTAL: The Talk Life Process Customer Arrives at Clicks quot;Talk Chooses session Provides Nowquot; Button preferences phone number Unbilled quot;Intro Customer and Customer's phone Periodquot;to establish Counselor are now rings, Counselor on relationship connected the line Provides billing Session (billed in quarter hour Call Ends information increments) Wrapup Screen - Session Summary - Feedback Collection - Make Counselor 'Preferred' - Member Registration
  • 18. 18 SUPPLEMENTAL: Corporate Benefits Model (B2B) $193 Billion in indirect losses from serious mental illnesses to US economy annually Talk Life B2B model similar to Employee Assistance Programs (EAP) EAPs have incentive for low utilization Talk Life model price competitive and encourages employee usage American Journal of Psychiatry: Tallying Mental Illness' Costs, Time CNN, May 9, 2008,,8599,1738804,00.html
  • 19. 19 SUPPLEMENTAL: Veterans Benefits (B2G) 300,000 returning veterans from Iraq War 30% Projected PTSD incidence Poor mental healthcare availability and support Rural veterans (44%) have limited / no counselor access NRHA - Rural Veterans - A Special Concern for Rural Health Advocates, 2007,
  • 20. 20 SUPPLEMENTAL: Web Trends 40% Increase in internet purchasing since 2006 94% of Americans purchasing online 21% growth in healthcare related web traffic in 2008 Nielsen Reports, 875,000,000 Have shopped online Neilsen Online, Dec. 2007 vgnextoid=0bfef273110c7110VgnVCM100000ac0a260aRCRD Top 10 Health Information Sites by Unique Visitors July 2008 vs. July 2007 Source: comScore Media Metri
  • 21. 21 SUPPLEMENTAL: Competition Niches Niche is text and scheduled counseling. Process & Technology not targeted towards on-demand audience Stated goals ≠ growing individual markets. Can’t outperform specialty providers (Talk Life) as a broad provider Marketing to customers and counselors already established in Christian counseling niche Phone counseling not integral or prevalent in model, website, or counselors
  • 22. 22 SUPPLEMENTAL: Legal Responsibilities Maria Nutile, Nutile Law - 25 Years in Health Law practice Suicidal / homicidal clients directed to Local 911 facility Counselors maintain individual malpractice insurance Informed Consent & Confidentiality for Clients detailed before treatment begins Doctor / Patient relationship regulations adhered to Medical records encrypted and require patient consent for release Point-of-sale disclaimer and client location information ensure adherence to state licensing laws