Webinar Slides: Utilizing LinkedIn…the basics, groups, creating a professional profile, getting found in search

Our Focus Is Social Media!Our Focus Is Social Media! Social Media Marketing Agency Facebook.com/TalkingFinger 203-491-0306

It all started with a Facebook post back in March of 2010.Erik quickly responded to Bills post with a concept based on theskills that both of them have that he felt could be joined to create the company Bill was seeking.

Create a Social Media Marketing Company where Erik and Bills talents can be best used.After nearly 7 months of feasibility studies, education on the innerworking of the mediums and training, Talking Finger was born and became an LLC in Early October of 2010 William DeRosa: -20+ years in the trade show industry in Sales and Marketing to Fortune 500 companies. -Early adapter of website development and pay-per-click advertising -Online marketing Erik Granato: -20+ years in Sales and Marketing. -Webmaster/Coder -Graphic Designer -Security Consultant -Direct mail marketer -Print advertising creator

What Is Your Purpose?-Become A Thought Leader/Authority -Building Professional Relationships -Prospecting -Continuing Education -To Be Found in Search-YOUR Purpose Should Be DEFINED

-How To Create A Professional Proﬁle -Optimizing For Search On Google And LinkedIn-Using Groups To Build Trust, Prospect, And Become A Thought Leader/Authority- Using Applications And Sections To Enhance Your Proﬁle And Connect Other Social Platforms

1. Creating A Professional Proﬁle

“Professional” Proﬁle Photo No One Trusts A “Blankie” This Is Not Much Better! Fun Personality Acceptable Perfect!

“Summary” Section Probably The Most Important Piece! Concise Clear Purposeful Your Personal Two Minute Elevator SpeechSPECIALTIES Are Searchable!

WAIT Until CompletedWebsites Should Be Diverse! -Home Page -Facebook Page -G+Page -Blog Mix It Up!

Great AdditionsWe Will Cover Later

About Connections...Can You BE Any More Impersonal? Include a PERSONAL Note!

Do You Deserve A Recommendation? ASK FOR ONE!

2. Optimize Your Proﬁle For Search

Settings--> Account--> Edit Public Proﬁle

What’s Your URL? Pick Your FULL NAME for Search! Name Search on Google

Coming Up First Or Near Top: 1. Proﬁle Is Public 2. URL Claimed 3. 100% Completed Proﬁle 4. Activity: Debatable

783,961 resultsIf Being Found On LinkedIn For A Speciﬁc Keyword Search Is Important 8th position

Keywords Rule!LinkedIn Search Uses Proﬁle Keywords

KeywordStufﬁng

How To Find Out Where You Rank On LinkedIn For Terms YOU WantLook For Yourself, Mark What Page You Are OnAdd More Keywords To Your Proﬁle Search Again And Repeat!

About Keyword StufﬁngIf Being Found Is Important, In Heavy Keyword Terms, You May Need To Stuff A Bit PRO CON Overstufﬁng LooksGet On First Page Unprofessional -YOU Have To Decide Which Is More Important -Ongoing Debate

3. Using Groups The Most Important Aspect Of LinkedIn Build Trust Thought Leader/Authority Prospecting Up To The Minute InformationExpands Your Reach Continuing Education Getting to Know You

Groups To Join -Local! -YOUR Industry -Competing Industries -Industries You Wish To Prospect-DO NOT SPAM, CREATE USEFUL DIALOG START YOUR OWN!

LinkedIn Is The “Professional” Social Platform BUT... It Is STILL A Social Platform! This Won’t WorkGet Involved, Engage, Network

Active In Groups Do Not Spam!Add Valuable/Useful Information and LINK if you canGet Involved In Conversations Other Than Your Own! Continue The Conversation/ Reply To Posts

4. Using Applications And Sections ToEnhance Your Proﬁle And Connect Other Social Platforms Excellent Way To Bring People To Your Other Platforms, Customize LinkedIn To Your Needs, Even Let a Little of “YOU” Come Through!

Let’sDo These

Add Sections! Sections Help Diversify Your ProﬁleAnd Customize It For More Speciﬁc Uses

Add Applications! Applications Add More FunctionalityTo Your Proﬁle And Connect Other Social Media

Favorite App: The Home Feed: All Connections See This

Beyond... Members Of The Business/Organization To Optimize Their Proﬁles Key Figures And Leaders Create Company Page to Encourage FollowersAdd Link To Proﬁle On Email Signature And Other Digital Media

Our Focus Is Social Media!Our Focus Is Social Media! Social Media Marketing Agency Presentation Available at: Slideshare.net/talkingﬁnger Facebook.com/TalkingFinger 203-491-0306

Webinar Slides: Utilizing LinkedIn…the basics, groups, creating a professional profile, getting found in search

by Talking Finger, social media marketing agency

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Webinar Slides: Utilizing LinkedIn…the basics, groups, creating a professional profile, getting found in search Presentation Transcript