A general social media marketing strategy for non-profit organizations. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
3. Social Reach of Platforms
Total Reach of Social Networks in the US, according to Google Ad Planner
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4. GENERAL:
54% penetration in CT for active daily users, 67% of
U.S. population.
Engaged audience across all demographics
Growing assortment of available apps
Largest social share platform, center point
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10. Facebook Strategy
- Get your personnel to post the page
-Cross promote and network with other non-profits
-Utilize Events tab
-Encourage sharing
-Encourage other platforms with app tabs
-Viable content that encourages storytelling
-PLUG IN’s!!
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11. Personalized Hashtag creation to be used in all tweets
Use at ALL events to generate interest
Utilize HootSuite or other monitoring platforms to
categorize messages
Integrate with other platforms
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12. Creating a Foursquare account/Facebook Places where
employees and others can “Check-In” at, generates
“Collateral Exposure” to your company.
Create a Location or Place for benefits/events and encourage
check in’s and attaining badges.
Badges (4sq) can be created through partenership
program: BRANDED BADGE!
Create Mayorship awards and change them monthly.
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13. Use text and photos to tell the story of the organization
Pre-event calls to action and participation
Post-event posting of photos and the stories
Encourage employees to blog (show the pride!)
Huge integration with social platforms!
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14. Overview of the organization and the mission
High SEO
As opposed to website, user editable!
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15. Members of the organization to optimize their profiles
as key figures and leaders
Organization Page to encourage followers
Utilize Events to help spread the word!
Demographic that may not be on Facebook, Twitter etc
Use plug in’s to Twitter
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16. Constant Contact for non profits offers huge discounts
to utilize their platform.
Benefits:
-Huge social integration between email marketing and
your social platforms for integrated marketing,
awareness and fundraising, as well as call to action.
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17. YouTube non-profit program gives organizations a
specifically branded non profit interface and channel.
Benefits:
• The option to drive fundraising through a Google Checkout "Donate" button
• Listing on the Nonprofit channels and the Nonprofit videos pages
• Ability to add a Call-to-action overlay on your videos to drive campaigns
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18. Flikr For Good allows non profits to take advantage of
the Pro version of Flikr for free.
Benefits:
Unlimited uploads and sets, analytics and more!
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19. SlideShare for non-profits is a discounted
Pro platform at 50% off. SlideShare has high SEO
and gives a warehouse for non-profits
to publicly post up presentations.
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20. Google Grants allows organizations to
utilize adwords . Grants can be up to $10,000
to be used for targeted ads to Website or
Facebook!
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23. ANALYTICS!!!
Done monthly across
all platforms to define initiatives. This is the cornerstone of success!
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24. Our Focus Is Social Media!
Our Focus Is Social Media!
Social Media Marketing Agency
Engage With Us!
Facebook.com/TalkingFinger
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