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Social Media Marketing Agency




                                                                Our Focus Is Social Media!
Our Focus Is Social Media!




                             Facebook.com/TalkingFinger
Thursday, December 1, 2011
Social Media Strategy for:
          Non-Profits


Thursday, December 1, 2011
Social Reach of Platforms




   Total Reach of Social Networks in the US, according to Google Ad Planner

Thursday, December 1, 2011
GENERAL:

     54% penetration in CT for active daily users, 67% of
                      U.S. population.

                  Engaged audience across all demographics

                             Growing assortment of available apps

                    Largest social share platform, center point
Thursday, December 1, 2011
Donate Button




Thursday, December 1, 2011
Landing Page




Thursday, December 1, 2011
Facebook Apps/
                                  Plug In’s
              YouTube Tab

                 Twitter Tab

           SlideShare Tab

Constant Contact Tab

               Blogger Tab

     Dozens More!

Thursday, December 1, 2011
Facebook Ads: Targeted!

                             Cost effective direct marketing




Thursday, December 1, 2011
Volunteer Sign Up form




Thursday, December 1, 2011
Facebook Strategy

              - Get your personnel to post the page
       -Cross promote and network with other non-profits
                        -Utilize Events tab
                       -Encourage sharing
            -Encourage other platforms with app tabs
           -Viable content that encourages storytelling

                                 -PLUG IN’s!!
Thursday, December 1, 2011
Personalized Hashtag creation to be used in all tweets

                             Use at ALL events to generate interest

          Utilize HootSuite or other monitoring platforms to
                        categorize messages

                                 Integrate with other platforms

Thursday, December 1, 2011
Creating a Foursquare account/Facebook Places where
          employees and others can “Check-In” at, generates
                “Collateral Exposure” to your company.

Create a Location or Place for benefits/events and encourage
              check in’s and attaining badges.

              Badges (4sq) can be created through partenership
                        program: BRANDED BADGE!

            Create Mayorship awards and change them monthly.
Thursday, December 1, 2011
Use text and photos to tell the story of the organization

                     Pre-event calls to action and participation

                Post-event posting of photos and the stories

             Encourage employees to blog (show the pride!)

                             Huge integration with social platforms!

Thursday, December 1, 2011
Overview of the organization and the mission

                                          High SEO

                             As opposed to website, user editable!


Thursday, December 1, 2011
Members of the organization to optimize their profiles
                as key figures and leaders

                     Organization Page to encourage followers

                             Utilize Events to help spread the word!

 Demographic that may not be on Facebook, Twitter etc

                                     Use plug in’s to Twitter

Thursday, December 1, 2011
Constant Contact for non profits offers huge discounts
                           to utilize their platform.
                                    Benefits:
           -Huge social integration between email marketing and
              your social platforms for integrated marketing,
            awareness and fundraising, as well as call to action.




Thursday, December 1, 2011
YouTube non-profit program gives organizations a
     specifically branded non profit interface and channel.
                          Benefits:
 • The option to drive fundraising through a Google Checkout "Donate" button
 • Listing on the Nonprofit channels and the Nonprofit videos pages
 • Ability to add a Call-to-action overlay on your videos to drive campaigns




Thursday, December 1, 2011
Flikr For Good allows non profits to take advantage of
                the Pro version of Flikr for free.
                           Benefits:
       Unlimited uploads and sets, analytics and more!




Thursday, December 1, 2011
SlideShare for non-profits is a discounted
            Pro platform at 50% off. SlideShare has high SEO
                  and gives a warehouse for non-profits
                     to publicly post up presentations.




Thursday, December 1, 2011
Google Grants allows organizations to
            utilize adwords . Grants can be up to $10,000
               to be used for targeted ads to Website or
                               Facebook!




Thursday, December 1, 2011
Working The Strategy:
                             Start into monthly first quarter




Thursday, December 1, 2011
Working The Strategy:
                                     Daily




Thursday, December 1, 2011
ANALYTICS!!!
                                        Done monthly across
                all platforms to define initiatives. This is the cornerstone of success!




Thursday, December 1, 2011
Our Focus Is Social Media!
Our Focus Is Social Media!




                               Social Media Marketing Agency

                                    Engage With Us!




                             Facebook.com/TalkingFinger
  Thursday, December 1, 2011

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Social Media Marketing for Non-Profits

  • 1. Social Media Marketing Agency Our Focus Is Social Media! Our Focus Is Social Media! Facebook.com/TalkingFinger Thursday, December 1, 2011
  • 2. Social Media Strategy for: Non-Profits Thursday, December 1, 2011
  • 3. Social Reach of Platforms Total Reach of Social Networks in the US, according to Google Ad Planner Thursday, December 1, 2011
  • 4. GENERAL: 54% penetration in CT for active daily users, 67% of U.S. population. Engaged audience across all demographics Growing assortment of available apps Largest social share platform, center point Thursday, December 1, 2011
  • 7. Facebook Apps/ Plug In’s YouTube Tab Twitter Tab SlideShare Tab Constant Contact Tab Blogger Tab Dozens More! Thursday, December 1, 2011
  • 8. Facebook Ads: Targeted! Cost effective direct marketing Thursday, December 1, 2011
  • 9. Volunteer Sign Up form Thursday, December 1, 2011
  • 10. Facebook Strategy - Get your personnel to post the page -Cross promote and network with other non-profits -Utilize Events tab -Encourage sharing -Encourage other platforms with app tabs -Viable content that encourages storytelling -PLUG IN’s!! Thursday, December 1, 2011
  • 11. Personalized Hashtag creation to be used in all tweets Use at ALL events to generate interest Utilize HootSuite or other monitoring platforms to categorize messages Integrate with other platforms Thursday, December 1, 2011
  • 12. Creating a Foursquare account/Facebook Places where employees and others can “Check-In” at, generates “Collateral Exposure” to your company. Create a Location or Place for benefits/events and encourage check in’s and attaining badges. Badges (4sq) can be created through partenership program: BRANDED BADGE! Create Mayorship awards and change them monthly. Thursday, December 1, 2011
  • 13. Use text and photos to tell the story of the organization Pre-event calls to action and participation Post-event posting of photos and the stories Encourage employees to blog (show the pride!) Huge integration with social platforms! Thursday, December 1, 2011
  • 14. Overview of the organization and the mission High SEO As opposed to website, user editable! Thursday, December 1, 2011
  • 15. Members of the organization to optimize their profiles as key figures and leaders Organization Page to encourage followers Utilize Events to help spread the word! Demographic that may not be on Facebook, Twitter etc Use plug in’s to Twitter Thursday, December 1, 2011
  • 16. Constant Contact for non profits offers huge discounts to utilize their platform. Benefits: -Huge social integration between email marketing and your social platforms for integrated marketing, awareness and fundraising, as well as call to action. Thursday, December 1, 2011
  • 17. YouTube non-profit program gives organizations a specifically branded non profit interface and channel. Benefits: • The option to drive fundraising through a Google Checkout "Donate" button • Listing on the Nonprofit channels and the Nonprofit videos pages • Ability to add a Call-to-action overlay on your videos to drive campaigns Thursday, December 1, 2011
  • 18. Flikr For Good allows non profits to take advantage of the Pro version of Flikr for free. Benefits: Unlimited uploads and sets, analytics and more! Thursday, December 1, 2011
  • 19. SlideShare for non-profits is a discounted Pro platform at 50% off. SlideShare has high SEO and gives a warehouse for non-profits to publicly post up presentations. Thursday, December 1, 2011
  • 20. Google Grants allows organizations to utilize adwords . Grants can be up to $10,000 to be used for targeted ads to Website or Facebook! Thursday, December 1, 2011
  • 21. Working The Strategy: Start into monthly first quarter Thursday, December 1, 2011
  • 22. Working The Strategy: Daily Thursday, December 1, 2011
  • 23. ANALYTICS!!! Done monthly across all platforms to define initiatives. This is the cornerstone of success! Thursday, December 1, 2011
  • 24. Our Focus Is Social Media! Our Focus Is Social Media! Social Media Marketing Agency Engage With Us! Facebook.com/TalkingFinger Thursday, December 1, 2011