Social Media Marketing Agency                                                                Our Focus Is Social Media!Our...
Social Media Strategy for:          Non-ProfitsThursday, December 1, 2011
Social Reach of Platforms   Total Reach of Social Networks in the US, according to Google Ad PlannerThursday, December 1, ...
GENERAL:     54% penetration in CT for active daily users, 67% of                      U.S. population.                  E...
Donate ButtonThursday, December 1, 2011
Landing PageThursday, December 1, 2011
Facebook Apps/                                  Plug In’s              YouTube Tab                 Twitter Tab           S...
Facebook Ads: Targeted!                             Cost effective direct marketingThursday, December 1, 2011
Volunteer Sign Up formThursday, December 1, 2011
Facebook Strategy              - Get your personnel to post the page       -Cross promote and network with other non-profit...
Personalized Hashtag creation to be used in all tweets                             Use at ALL events to generate interest ...
Creating a Foursquare account/Facebook Places where          employees and others can “Check-In” at, generates            ...
Use text and photos to tell the story of the organization                     Pre-event calls to action and participation ...
Overview of the organization and the mission                                          High SEO                            ...
Members of the organization to optimize their profiles                as key figures and leaders                     Organiz...
Constant Contact for non profits offers huge discounts                           to utilize their platform.                ...
YouTube non-profit program gives organizations a     specifically branded non profit interface and channel.                  ...
Flikr For Good allows non profits to take advantage of                the Pro version of Flikr for free.                   ...
SlideShare for non-profits is a discounted            Pro platform at 50% off. SlideShare has high SEO                  and...
Google Grants allows organizations to            utilize adwords . Grants can be up to $10,000               to be used fo...
Working The Strategy:                             Start into monthly first quarterThursday, December 1, 2011
Working The Strategy:                                     DailyThursday, December 1, 2011
ANALYTICS!!!                                        Done monthly across                all platforms to define initiatives....
Our Focus Is Social Media!Our Focus Is Social Media!                               Social Media Marketing Agency          ...
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Social Media Marketing for Non-Profits

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A general social media marketing strategy for non-profit organizations. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger

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Social Media Marketing for Non-Profits

  1. 1. Social Media Marketing Agency Our Focus Is Social Media!Our Focus Is Social Media! Facebook.com/TalkingFingerThursday, December 1, 2011
  2. 2. Social Media Strategy for: Non-ProfitsThursday, December 1, 2011
  3. 3. Social Reach of Platforms Total Reach of Social Networks in the US, according to Google Ad PlannerThursday, December 1, 2011
  4. 4. GENERAL: 54% penetration in CT for active daily users, 67% of U.S. population. Engaged audience across all demographics Growing assortment of available apps Largest social share platform, center pointThursday, December 1, 2011
  5. 5. Donate ButtonThursday, December 1, 2011
  6. 6. Landing PageThursday, December 1, 2011
  7. 7. Facebook Apps/ Plug In’s YouTube Tab Twitter Tab SlideShare TabConstant Contact Tab Blogger Tab Dozens More!Thursday, December 1, 2011
  8. 8. Facebook Ads: Targeted! Cost effective direct marketingThursday, December 1, 2011
  9. 9. Volunteer Sign Up formThursday, December 1, 2011
  10. 10. Facebook Strategy - Get your personnel to post the page -Cross promote and network with other non-profits -Utilize Events tab -Encourage sharing -Encourage other platforms with app tabs -Viable content that encourages storytelling -PLUG IN’s!!Thursday, December 1, 2011
  11. 11. Personalized Hashtag creation to be used in all tweets Use at ALL events to generate interest Utilize HootSuite or other monitoring platforms to categorize messages Integrate with other platformsThursday, December 1, 2011
  12. 12. Creating a Foursquare account/Facebook Places where employees and others can “Check-In” at, generates “Collateral Exposure” to your company.Create a Location or Place for benefits/events and encourage check in’s and attaining badges. Badges (4sq) can be created through partenership program: BRANDED BADGE! Create Mayorship awards and change them monthly.Thursday, December 1, 2011
  13. 13. Use text and photos to tell the story of the organization Pre-event calls to action and participation Post-event posting of photos and the stories Encourage employees to blog (show the pride!) Huge integration with social platforms!Thursday, December 1, 2011
  14. 14. Overview of the organization and the mission High SEO As opposed to website, user editable!Thursday, December 1, 2011
  15. 15. Members of the organization to optimize their profiles as key figures and leaders Organization Page to encourage followers Utilize Events to help spread the word! Demographic that may not be on Facebook, Twitter etc Use plug in’s to TwitterThursday, December 1, 2011
  16. 16. Constant Contact for non profits offers huge discounts to utilize their platform. Benefits: -Huge social integration between email marketing and your social platforms for integrated marketing, awareness and fundraising, as well as call to action.Thursday, December 1, 2011
  17. 17. YouTube non-profit program gives organizations a specifically branded non profit interface and channel. Benefits: • The option to drive fundraising through a Google Checkout "Donate" button • Listing on the Nonprofit channels and the Nonprofit videos pages • Ability to add a Call-to-action overlay on your videos to drive campaignsThursday, December 1, 2011
  18. 18. Flikr For Good allows non profits to take advantage of the Pro version of Flikr for free. Benefits: Unlimited uploads and sets, analytics and more!Thursday, December 1, 2011
  19. 19. SlideShare for non-profits is a discounted Pro platform at 50% off. SlideShare has high SEO and gives a warehouse for non-profits to publicly post up presentations.Thursday, December 1, 2011
  20. 20. Google Grants allows organizations to utilize adwords . Grants can be up to $10,000 to be used for targeted ads to Website or Facebook!Thursday, December 1, 2011
  21. 21. Working The Strategy: Start into monthly first quarterThursday, December 1, 2011
  22. 22. Working The Strategy: DailyThursday, December 1, 2011
  23. 23. ANALYTICS!!! Done monthly across all platforms to define initiatives. This is the cornerstone of success!Thursday, December 1, 2011
  24. 24. Our Focus Is Social Media!Our Focus Is Social Media! Social Media Marketing Agency Engage With Us! Facebook.com/TalkingFinger Thursday, December 1, 2011

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