Social Media Marketing for Non-Profits

Social Media Marketing Agency Our Focus Is Social Media!Our Focus Is Social Media! Facebook.com/TalkingFingerThursday, December 1, 2011

Social Media Strategy for: Non-ProﬁtsThursday, December 1, 2011

Social Reach of Platforms Total Reach of Social Networks in the US, according to Google Ad PlannerThursday, December 1, 2011

GENERAL: 54% penetration in CT for active daily users, 67% of U.S. population. Engaged audience across all demographics Growing assortment of available apps Largest social share platform, center pointThursday, December 1, 2011

Donate ButtonThursday, December 1, 2011

Landing PageThursday, December 1, 2011

Facebook Apps/ Plug In’s YouTube Tab Twitter Tab SlideShare TabConstant Contact Tab Blogger Tab Dozens More!Thursday, December 1, 2011

Facebook Ads: Targeted! Cost effective direct marketingThursday, December 1, 2011

Volunteer Sign Up formThursday, December 1, 2011

Facebook Strategy - Get your personnel to post the page -Cross promote and network with other non-proﬁts -Utilize Events tab -Encourage sharing -Encourage other platforms with app tabs -Viable content that encourages storytelling -PLUG IN’s!!Thursday, December 1, 2011

Personalized Hashtag creation to be used in all tweets Use at ALL events to generate interest Utilize HootSuite or other monitoring platforms to categorize messages Integrate with other platformsThursday, December 1, 2011

Creating a Foursquare account/Facebook Places where employees and others can “Check-In” at, generates “Collateral Exposure” to your company.Create a Location or Place for beneﬁts/events and encourage check in’s and attaining badges. Badges (4sq) can be created through partenership program: BRANDED BADGE! Create Mayorship awards and change them monthly.Thursday, December 1, 2011

Use text and photos to tell the story of the organization Pre-event calls to action and participation Post-event posting of photos and the stories Encourage employees to blog (show the pride!) Huge integration with social platforms!Thursday, December 1, 2011

Overview of the organization and the mission High SEO As opposed to website, user editable!Thursday, December 1, 2011

Members of the organization to optimize their proﬁles as key ﬁgures and leaders Organization Page to encourage followers Utilize Events to help spread the word! Demographic that may not be on Facebook, Twitter etc Use plug in’s to TwitterThursday, December 1, 2011

Constant Contact for non proﬁts offers huge discounts to utilize their platform. Beneﬁts: -Huge social integration between email marketing and your social platforms for integrated marketing, awareness and fundraising, as well as call to action.Thursday, December 1, 2011

YouTube non-profit program gives organizations a specifically branded non profit interface and channel. Benefits: • The option to drive fundraising through a Google Checkout "Donate" button • Listing on the Nonprofit channels and the Nonprofit videos pages • Ability to add a Call-to-action overlay on your videos to drive campaignsThursday, December 1, 2011

Flikr For Good allows non proﬁts to take advantage of the Pro version of Flikr for free. Beneﬁts: Unlimited uploads and sets, analytics and more!Thursday, December 1, 2011

SlideShare for non-proﬁts is a discounted Pro platform at 50% off. SlideShare has high SEO and gives a warehouse for non-proﬁts to publicly post up presentations.Thursday, December 1, 2011

Google Grants allows organizations to utilize adwords . Grants can be up to $10,000 to be used for targeted ads to Website or Facebook!Thursday, December 1, 2011

Working The Strategy: Start into monthly ﬁrst quarterThursday, December 1, 2011

Working The Strategy: DailyThursday, December 1, 2011

ANALYTICS!!! Done monthly across all platforms to deﬁne initiatives. This is the cornerstone of success!Thursday, December 1, 2011

Our Focus Is Social Media!Our Focus Is Social Media! Social Media Marketing Agency Engage With Us! Facebook.com/TalkingFinger Thursday, December 1, 2011

http://paper.li	50
http://www.linkedin.com	44
http://www.twylah.com	5
http://a0.twimg.com	4
http://us-w1.rockmelt.com	3
http://tmtarmenia.blogspot.com	2
http://www.onlydoo.com	2
https://twimg0-a.akamaihd.net	1

Social Media Marketing for Non-Profits

by Talking Finger, social media marketing agency on Dec 01, 2011

Accessibility

Categories

Upload Details

Usage Rights

8 Embeds 111

Statistics

Social Media Marketing for Non-Profits Presentation Transcript