Social media for job search and career advancement

Our Focus Is Social Media!Our Focus Is Social Media! Social Media Marketing Agency

Using Social Media for Job Searchor Career Advancement

1. How To Create A Professional Proﬁle and BRAND yourself 2. Optimizing For Search On Google And LinkedIn 3. Using Groups To Make Connections, Become A Thought Leader/Authority4. Using Applications And Sections To Enhance Your Proﬁle And Connect Other Social Platforms

1. A Professional Proﬁle

Proﬁle Photo No One Trusts This Guy This Is Not Much Better!Fun Personality Acceptable Perfect!

“Summary” Section Probably The Most Important Piece! Concise Clear Purposeful Your Personal Two Minute Elevator Speech Speak in 3rdSPECIALTIES Person Are Searchable!

Do You Deserve A Recommendation? ASK FOR ONE!

2. Optimize Your Proﬁle For Search

Settings--> Account--> Edit Public Proﬁle

What’s Your URL? Pick Your FULL NAME for Search! Name Search on Google

Coming Up First Or Near Top : 1. Proﬁle Is Public 2. URL Claimed 3. 100% Completed Proﬁle 4. Activity: Debatable

The job you want/ how you want to783,961 results be found If Being Found On LinkedIn For A Speciﬁc Keyword Search Is Important 8th position

Keywords Rule!LinkedIn Search Uses Proﬁle Keywords

KeywordStufﬁng

How To Find Out Where You Rank On LinkedIn For Terms YOU WantLook For Yourself, Mark What Page You Are OnAdd More Keywords To Your Proﬁle Search Again And Repeat!

About Keyword StufﬁngIf Being Found Is Important, In Heavy Keyword Terms, You May Need To Stuff A Bit PRO CON Overstufﬁng LooksGet On First Page Unprofessional -YOU Have To Decide Which Is More Important -Ongoing Debate

3. Using Groups The Most Important Aspect Of LinkedIn Build Trust Thought Leader/Authority Prospecting Up To The Minute InformationExpands Your Reach Continuing Education Perfect for job search or Career advancement!

Groups To Join -Local: Dozens of Groups -YOUR Industry: Get exposure-Groups where a company you may want to work for are engaged -Job Board Groups

LinkedIn Is The “Professional” Social Platform BUT... It Is STILL A Social Platform! This Won’t WorkGet Involved, Engage, Network

Active In Groups Do Not Spam!Add Valuable/Useful Information and LINK if you canGet Involved In Conversations Other Than Your Own! Continue The Conversation/ Reply To Posts

Now Connect!Can You BE Any More Impersonal? Include a PERSONAL Note!

4. Using Applications And Sections To Enhance Your Proﬁle

Let’sDo These

Add Sections! Sections Help Diversify Your ProﬁleAnd Customize It For More Speciﬁc Uses and help DIFFERENTIATE yourself from the crowd

Add Applications!Applications Add More Functionality To Your Proﬁle

Favorite App: The Home Feed: All Connections See This

Look for decision makers and “follow them” Follow the Company Re-Tweet anything interestingYou can learn about company culture, and make a personal connection

Open public platform: Add personnel to your circles Engage in conversation with them Look for company page and engage

Find, LIKE and engageon their Fanpage -Exposure-Learn Company Culture -Post job opportunities

SUBSCRIBE to important people in your medium or to people within the companies you wish to work for Don’t “Add Friend” if you don’t know them they won’t respond :-)

Protecting Your PrivacyBe sure all privacy settings on your social networks keeps private aspects private! Including images, friends, posts

Here is a picture that wasposted on Facebook.1-I don’t know David but I knowa friend of his and I was alertedto this photo through his post. xxxxxxxxxxxxxxxxxx2-This is a proud dad showingoff his daughter’s new drivers license.ALL her personal info is here.(I blacked out the important stuff) xxxxxxxxxt xxxxxxxxxx xxxxxxxxxxx xxxxxxxxFacebook has switches that allow for: Only Me (Very Secure) Friends (Only your trusted friends) Friends of Friends. (open) Public (You are wide open!) USE THEM!

Google/Bing/Yahoo yourself! See what you ﬁnd!As well, Google any USERNAMES you have used on bulletin boards etc...

Various personal search sites: Search yourself!www.zabasearch.com (basic public info)www.pipl.com (good indepth site)www.kgbpeople.com (medium info, but good)www.123people.com (basic public info)www.socialmention.com (really good)www.SNITCH.name (really good)www.copernic.com Softwarewww.brbpub.com/free-public-records Public recordswww.bing.com/social (Social search only on Bing)www.waybackmachine.com (goes back to old website data)

Our Focus Is Social Media!Our Focus Is Social Media! Social Media Marketing Agency Presentation Available at: Slideshare.net/talkingﬁnger Facebook.com/TalkingFinger 203-491-0306

Social media for job search and career advancement

by Talking Finger, social media marketing agency

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Social media for job search and career advancement Presentation Transcript

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