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Our Focus Is Social Media!Our Focus Is Social Media!                             Social Media Marketing Agency
Using Social Media    for Job Searchor Career Advancement
1. How To Create A Professional Profile and                 BRAND yourself 2. Optimizing For Search On Google And LinkedIn ...
1. A Professional Profile
Profile Photo No One Trusts This Guy     This Is Not Much Better!Fun Personality Acceptable             Perfect!
“Summary” Section       Probably The Most Important Piece!  Concise             Clear             Purposeful     Your Pers...
Do You Deserve A Recommendation?         ASK FOR ONE!
2. Optimize Your Profile For Search
Settings--> Account--> Edit Public Profile
What’s Your URL?        Pick Your FULL NAME              for Search!             Name Search on                Google
Coming Up First Or Near Top :      1. Profile Is Public       2. URL Claimed 3. 100% Completed Profile    4. Activity: Debat...
The job you want/                    how you want to783,961 results        be found   If Being Found On LinkedIn      For ...
Keywords Rule!LinkedIn Search Uses Profile Keywords
KeywordStuffing
How To Find Out Where You Rank        On LinkedIn For Terms YOU WantLook For Yourself, Mark What Page           You Are On...
About Keyword StuffingIf Being Found Is Important, In Heavy Keyword Terms,             You May Need To Stuff A Bit     PRO ...
3. Using Groups The Most Important Aspect Of LinkedIn    Build Trust         Thought Leader/Authority   Prospecting       ...
Groups To Join        -Local: Dozens of Groups      -YOUR Industry: Get exposure-Groups where a company you may want to   ...
LinkedIn Is The “Professional”              Social Platform                  BUT...      It Is STILL A Social Platform!  T...
Active In Groups       Do Not Spam!Add Valuable/Useful Information     and LINK if you canGet Involved In Conversations   ...
Now Connect!Can You BE Any More Impersonal?   Include a PERSONAL Note!
4. Using Applications And Sections To         Enhance Your Profile
Let’sDo These
Add Sections!  Sections Help Diversify Your ProfileAnd Customize It For More Specific Uses      and help DIFFERENTIATE      ...
Add Applications!Applications Add More Functionality           To Your Profile
Favorite App:       The Home Feed:  All Connections See This
Look for decision makers and “follow them”             Follow the Company         Re-Tweet anything interestingYou can lea...
Open public platform: Add personnel          to your circles Engage in conversation with them    Look for company page and...
Find, LIKE and     engageon their Fanpage  -Exposure-Learn Company    Culture   -Post job opportunities
SUBSCRIBE to important people in your medium  or to people within the companies you wish                   to work for   D...
Protecting Your PrivacyBe sure all privacy settings on your social networks           keeps private aspects private!      ...
Here is a picture that wasposted on Facebook.1-I don’t know David but I knowa friend of his and I was alertedto this photo...
Google/Bing/Yahoo       yourself!          See what you find!As well, Google any USERNAMES you have used on bulletin boards...
Various personal search sites:             Search yourself!www.zabasearch.com                      (basic public info)www....
Our Focus Is Social Media!Our Focus Is Social Media!                                   Social Media Marketing Agency      ...
Social media for job search and career advancement
Social media for job search and career advancement
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Social media for job search and career advancement

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How to use the social platforms, and especially LinkedIn to find a job, advance your career, or have head hunters find YOU.

Published in: Technology, Business
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  • Transcript of "Social media for job search and career advancement"

    1. 1. Our Focus Is Social Media!Our Focus Is Social Media! Social Media Marketing Agency
    2. 2. Using Social Media for Job Searchor Career Advancement
    3. 3. 1. How To Create A Professional Profile and BRAND yourself 2. Optimizing For Search On Google And LinkedIn 3. Using Groups To Make Connections, Become A Thought Leader/Authority4. Using Applications And Sections To Enhance Your Profile And Connect Other Social Platforms
    4. 4. 1. A Professional Profile
    5. 5. Profile Photo No One Trusts This Guy This Is Not Much Better!Fun Personality Acceptable Perfect!
    6. 6. “Summary” Section Probably The Most Important Piece! Concise Clear Purposeful Your Personal Two Minute Elevator Speech Speak in 3rdSPECIALTIES Person Are Searchable!
    7. 7. Do You Deserve A Recommendation? ASK FOR ONE!
    8. 8. 2. Optimize Your Profile For Search
    9. 9. Settings--> Account--> Edit Public Profile
    10. 10. What’s Your URL? Pick Your FULL NAME for Search! Name Search on Google
    11. 11. Coming Up First Or Near Top : 1. Profile Is Public 2. URL Claimed 3. 100% Completed Profile 4. Activity: Debatable
    12. 12. The job you want/ how you want to783,961 results be found If Being Found On LinkedIn For A Specific Keyword Search Is Important 8th position
    13. 13. Keywords Rule!LinkedIn Search Uses Profile Keywords
    14. 14. KeywordStuffing
    15. 15. How To Find Out Where You Rank On LinkedIn For Terms YOU WantLook For Yourself, Mark What Page You Are OnAdd More Keywords To Your Profile Search Again And Repeat!
    16. 16. About Keyword StuffingIf Being Found Is Important, In Heavy Keyword Terms, You May Need To Stuff A Bit PRO CON Overstuffing LooksGet On First Page Unprofessional -YOU Have To Decide Which Is More Important -Ongoing Debate
    17. 17. 3. Using Groups The Most Important Aspect Of LinkedIn Build Trust Thought Leader/Authority Prospecting Up To The Minute InformationExpands Your Reach Continuing Education Perfect for job search or Career advancement!
    18. 18. Groups To Join -Local: Dozens of Groups -YOUR Industry: Get exposure-Groups where a company you may want to work for are engaged -Job Board Groups
    19. 19. LinkedIn Is The “Professional” Social Platform BUT... It Is STILL A Social Platform! This Won’t WorkGet Involved, Engage, Network
    20. 20. Active In Groups Do Not Spam!Add Valuable/Useful Information and LINK if you canGet Involved In Conversations Other Than Your Own! Continue The Conversation/ Reply To Posts
    21. 21. Now Connect!Can You BE Any More Impersonal? Include a PERSONAL Note!
    22. 22. 4. Using Applications And Sections To Enhance Your Profile
    23. 23. Let’sDo These
    24. 24. Add Sections! Sections Help Diversify Your ProfileAnd Customize It For More Specific Uses and help DIFFERENTIATE yourself from the crowd
    25. 25. Add Applications!Applications Add More Functionality To Your Profile
    26. 26. Favorite App: The Home Feed: All Connections See This
    27. 27. Look for decision makers and “follow them” Follow the Company Re-Tweet anything interestingYou can learn about company culture, and make a personal connection
    28. 28. Open public platform: Add personnel to your circles Engage in conversation with them Look for company page and engage
    29. 29. Find, LIKE and engageon their Fanpage -Exposure-Learn Company Culture -Post job opportunities
    30. 30. SUBSCRIBE to important people in your medium or to people within the companies you wish to work for Don’t “Add Friend” if you don’t know them they won’t respond :-)
    31. 31. Protecting Your PrivacyBe sure all privacy settings on your social networks keeps private aspects private! Including images, friends, posts
    32. 32. Here is a picture that wasposted on Facebook.1-I don’t know David but I knowa friend of his and I was alertedto this photo through his post. xxxxxxxxxxxxxxxxxx2-This is a proud dad showingoff his daughter’s new drivers license.ALL her personal info is here.(I blacked out the important stuff) xxxxxxxxxt xxxxxxxxxx xxxxxxxxxxx xxxxxxxxFacebook has switches that allow for: Only Me (Very Secure) Friends (Only your trusted friends) Friends of Friends. (open) Public (You are wide open!) USE THEM!
    33. 33. Google/Bing/Yahoo yourself! See what you find!As well, Google any USERNAMES you have used on bulletin boards etc...
    34. 34. Various personal search sites: Search yourself!www.zabasearch.com (basic public info)www.pipl.com (good indepth site)www.kgbpeople.com (medium info, but good)www.123people.com (basic public info)www.socialmention.com (really good)www.SNITCH.name (really good)www.copernic.com Softwarewww.brbpub.com/free-public-records Public recordswww.bing.com/social (Social search only on Bing)www.waybackmachine.com (goes back to old website data)
    35. 35. Our Focus Is Social Media!Our Focus Is Social Media! Social Media Marketing Agency Presentation Available at: Slideshare.net/talkingfinger Facebook.com/TalkingFinger 203-491-0306

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