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Talking Fingers turning social media into marketing tool
Meg Barone, Correspondent
Published 12:01 a.m., Friday, January 28, 2011




                                                                                                                                         MORE NEWS GALLERIES


                                                                                                                                                           Building
                                                                                                                                                           collapse in
                                                                                                                                                           Brazil
                                                                                                                                           2012                              Celebrating the
                                                                                                                                           Westminster                       Year of the
                                                                                                                                           Kennel Club's                     Dragon
                                                                                                                                           Annual Dog
                                                                                                                                           Show


Talking Finger creators Erik Granato and Bill DeRosa pose for a photo Tuesday Jan. 25, 2010 at the Valley Chamber of
Commerce in Shelton, Conn. Photo: Autumn Driscoll / Connecticut Post | Buy This Photo



                                                    OXFORD -- The creation of Facebook led to more
      1                            1             67
                                                    than just lawsuits for founder Mark Zuckerberg and
                 Switch back to William DeRosa to use this social plugin.
                                         Share
                                                    an award-winning feature film.

      Comments (0)                 Email This                 It has launched a new way to implement marketing
      Larger | Smaller             Font                       and advertising strategies as envisioned by two
      Printable Version
                                                              Oxford business partners.

                                                              Bill DeRosa and Erik Granato created Talking Finger,
OTHER NEWS                                                    a social media marketing start-up company, after
                                                              realizing they could harness the collective brain
                                                              power of Facebook and other social media like
                                                              Twitter, Yelp and foursquare.

                                                              They saw these communication tools as more than
                                                              methods to stay connected to friends.

                                                              "Social media is the next generation of marketing.
                                                              Marketing moves where technology goes,"
    After the sentence, Petit tries to                        DeRosa said.
    look ahead
                                                              "It's the oldest form of marketing. It's word of mouth,
only it's being used on another platform," Granato
                                                                                                              LATEST NEWS
                                                said. "People are talking to each other with their
                                                fingers," he said, explaining how they came up with
                                                the name for their company.

                                                "We use our hands in place of our mouth,"
                                                DeRosa said.

                                                "Word of finger," Granato added.
   Person hospitalized in I-95 crash                                                                                 Some minority businesses say
                                                For weeks, the two men used DeRosa's cabana as a
                                                                                                                     they get no help from city
                                                makeshift office, and occasionally continued their
                                                work on a boat. "
                                                                                                              LATEST SPORTS
                                                "Our floating think tank," DeRosa said.

                                                "I got a big poster board and a pack of colored
                                                markers and we sat there for hours and wrote down
                                                concepts, business plans, target markets,"
                                                Granato said.

   Cops: Possible ax slaying, ex-cop            The two also listed the skills they developed from
   killing link                                 their similar professional backgrounds in marketing,
                                                                                                                     Source: UConn's Boatright
                                                advertising and building and designing trade shows.                  reinstated with no penalty

Talking Finger is a multi-faceted business, which includes in part, monitoring social media and
collecting data about each of its individual and corporate clients as mentioned on social media,
                                                                                                              LATEST ENTERTAINMENT
and using that information to customize marketing plans.

Reputation management is another component of the service, Granato and DeRosa said.

Businesses owners may have little time to keep up with and adapt to rapid changes in the
structure of social media. Talking Finger can do that for them.

"We're their researchers; we're their developers; we're their strategists," DeRosa said.

The two partners have plans to open a brick and mortar office soon and hire a staff. Granato                         Bellarmine exhibit:
and DeRosa give lectures and training seminars, a list of which is available on their Facebook                       Photographer Riccio eyes
page at Facebook.com/talkingfinger. Click on the events tab. They can also be reached by                             Italian communities here,
                                                                                                                     abroad
telephone at 203-491-0306.

    Printable Version    Email This                     Tweet   1               1            Share       67
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Our interview with the Connecticut Post

  • 1. Traffic Weather FAQ Subscriber services e-Edition Register Sign In Sunday, January 29, 2012 ctpost.com Web Search by YAHOO! Businesses 40°F Bridgeport, CT Clear Home News Sports Business Entertainment Obituaries Opinion Living Blogs Classifieds Jobs Homes Rentals Cars Index ▼ Local Police Reports Regional Valley National World Politics Science and Technology Talking Fingers turning social media into marketing tool Meg Barone, Correspondent Published 12:01 a.m., Friday, January 28, 2011 MORE NEWS GALLERIES Building collapse in Brazil 2012 Celebrating the Westminster Year of the Kennel Club's Dragon Annual Dog Show Talking Finger creators Erik Granato and Bill DeRosa pose for a photo Tuesday Jan. 25, 2010 at the Valley Chamber of Commerce in Shelton, Conn. Photo: Autumn Driscoll / Connecticut Post | Buy This Photo OXFORD -- The creation of Facebook led to more 1 1 67 than just lawsuits for founder Mark Zuckerberg and Switch back to William DeRosa to use this social plugin. Share an award-winning feature film. Comments (0) Email This It has launched a new way to implement marketing Larger | Smaller Font and advertising strategies as envisioned by two Printable Version Oxford business partners. Bill DeRosa and Erik Granato created Talking Finger, OTHER NEWS a social media marketing start-up company, after realizing they could harness the collective brain power of Facebook and other social media like Twitter, Yelp and foursquare. They saw these communication tools as more than methods to stay connected to friends. "Social media is the next generation of marketing. Marketing moves where technology goes," After the sentence, Petit tries to DeRosa said. look ahead "It's the oldest form of marketing. It's word of mouth,
  • 2. only it's being used on another platform," Granato LATEST NEWS said. "People are talking to each other with their fingers," he said, explaining how they came up with the name for their company. "We use our hands in place of our mouth," DeRosa said. "Word of finger," Granato added. Person hospitalized in I-95 crash Some minority businesses say For weeks, the two men used DeRosa's cabana as a they get no help from city makeshift office, and occasionally continued their work on a boat. " LATEST SPORTS "Our floating think tank," DeRosa said. "I got a big poster board and a pack of colored markers and we sat there for hours and wrote down concepts, business plans, target markets," Granato said. Cops: Possible ax slaying, ex-cop The two also listed the skills they developed from killing link their similar professional backgrounds in marketing, Source: UConn's Boatright advertising and building and designing trade shows. reinstated with no penalty Talking Finger is a multi-faceted business, which includes in part, monitoring social media and collecting data about each of its individual and corporate clients as mentioned on social media, LATEST ENTERTAINMENT and using that information to customize marketing plans. Reputation management is another component of the service, Granato and DeRosa said. Businesses owners may have little time to keep up with and adapt to rapid changes in the structure of social media. Talking Finger can do that for them. "We're their researchers; we're their developers; we're their strategists," DeRosa said. The two partners have plans to open a brick and mortar office soon and hire a staff. Granato Bellarmine exhibit: and DeRosa give lectures and training seminars, a list of which is available on their Facebook Photographer Riccio eyes page at Facebook.com/talkingfinger. Click on the events tab. They can also be reached by Italian communities here, abroad telephone at 203-491-0306. Printable Version Email This Tweet 1 1 Share 67 LATEST NEWS Milford police investigate alleged sexual We Recommend From Around the Web incident at Platt Tech 06:52 p.m. Topless woman stops traffic in Pa., being Kitten Abused by a Human Mother and Children Ansonia native, Gen. Samuel Jaskilka, treated - Connecticut Post (Petside.com) dies 06:10 p.m. Police ID body found on I-95 in Westport - Some New Cars Now Cheaper Than Used Cars 'Stash Bash' concert's late start gets bad Connecticut Post (Edmunds.com) rap 11:57 p.m. Strip club manager, patron arrested - These 4 Things Happen Right Before a Heart Man gets 25 years for pool hall slaying Connecticut Post Attack (Newsmax.com) 11:30 p.m. Wrestling changes a weighty issue - Connecticut Who is the hottest woman without pants? Man charged in Shelton home invasion Post (StyleBistro) 09:50 p.m. Teacher evaluation breakthrough Why A Convicted Drunk Driver Is Suing His Victims (AOL Autos) Horrific murder no surprise in meth capital of US - Connecticut Post [what's this?] Add Your Comment New to the site? Already a member?
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