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Our interview with the Connecticut Post
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Talking Fingers turning social media into marketing tool
Meg Barone, Correspondent
Published 12:01 a.m., Friday, January 28, 2011
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2012 Celebrating the
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Talking Finger creators Erik Granato and Bill DeRosa pose for a photo Tuesday Jan. 25, 2010 at the Valley Chamber of
Commerce in Shelton, Conn. Photo: Autumn Driscoll / Connecticut Post | Buy This Photo
OXFORD -- The creation of Facebook led to more
1 1 67
than just lawsuits for founder Mark Zuckerberg and
Switch back to William DeRosa to use this social plugin.
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an award-winning feature film.
Comments (0) Email This It has launched a new way to implement marketing
Larger | Smaller Font and advertising strategies as envisioned by two
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Oxford business partners.
Bill DeRosa and Erik Granato created Talking Finger,
OTHER NEWS a social media marketing start-up company, after
realizing they could harness the collective brain
power of Facebook and other social media like
Twitter, Yelp and foursquare.
They saw these communication tools as more than
methods to stay connected to friends.
"Social media is the next generation of marketing.
Marketing moves where technology goes,"
After the sentence, Petit tries to DeRosa said.
look ahead
"It's the oldest form of marketing. It's word of mouth,
2. only it's being used on another platform," Granato
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said. "People are talking to each other with their
fingers," he said, explaining how they came up with
the name for their company.
"We use our hands in place of our mouth,"
DeRosa said.
"Word of finger," Granato added.
Person hospitalized in I-95 crash Some minority businesses say
For weeks, the two men used DeRosa's cabana as a
they get no help from city
makeshift office, and occasionally continued their
work on a boat. "
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"Our floating think tank," DeRosa said.
"I got a big poster board and a pack of colored
markers and we sat there for hours and wrote down
concepts, business plans, target markets,"
Granato said.
Cops: Possible ax slaying, ex-cop The two also listed the skills they developed from
killing link their similar professional backgrounds in marketing,
Source: UConn's Boatright
advertising and building and designing trade shows. reinstated with no penalty
Talking Finger is a multi-faceted business, which includes in part, monitoring social media and
collecting data about each of its individual and corporate clients as mentioned on social media,
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and using that information to customize marketing plans.
Reputation management is another component of the service, Granato and DeRosa said.
Businesses owners may have little time to keep up with and adapt to rapid changes in the
structure of social media. Talking Finger can do that for them.
"We're their researchers; we're their developers; we're their strategists," DeRosa said.
The two partners have plans to open a brick and mortar office soon and hire a staff. Granato Bellarmine exhibit:
and DeRosa give lectures and training seminars, a list of which is available on their Facebook Photographer Riccio eyes
page at Facebook.com/talkingfinger. Click on the events tab. They can also be reached by Italian communities here,
abroad
telephone at 203-491-0306.
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