Traffic Weather FAQ Subscriber services e-Edition Register Sign In Sunday, January 29, 2012 ctpost.com Web Search by YAHOO! Businesses 40°F Bridgeport, CT Clear Home News Sports Business Entertainment Obituaries Opinion Living Blogs Classifieds Jobs Homes Rentals Cars Index ▼ Local Police Reports Regional Valley National World Politics Science and TechnologyTalking Fingers turning social media into marketing toolMeg Barone, CorrespondentPublished 12:01 a.m., Friday, January 28, 2011 MORE NEWS GALLERIES Building collapse in Brazil 2012 Celebrating the Westminster Year of the Kennel Clubs Dragon Annual Dog ShowTalking Finger creators Erik Granato and Bill DeRosa pose for a photo Tuesday Jan. 25, 2010 at the Valley Chamber ofCommerce in Shelton, Conn. Photo: Autumn Driscoll / Connecticut Post | Buy This Photo OXFORD -- The creation of Facebook led to more 1 1 67 than just lawsuits for founder Mark Zuckerberg and Switch back to William DeRosa to use this social plugin. Share an award-winning feature film. Comments (0) Email This It has launched a new way to implement marketing Larger | Smaller Font and advertising strategies as envisioned by two Printable Version Oxford business partners. Bill DeRosa and Erik Granato created Talking Finger,OTHER NEWS a social media marketing start-up company, after realizing they could harness the collective brain power of Facebook and other social media like Twitter, Yelp and foursquare. They saw these communication tools as more than methods to stay connected to friends. "Social media is the next generation of marketing. Marketing moves where technology goes," After the sentence, Petit tries to DeRosa said. look ahead "Its the oldest form of marketing. Its word of mouth,
only its being used on another platform," Granato LATEST NEWS said. "People are talking to each other with their fingers," he said, explaining how they came up with the name for their company. "We use our hands in place of our mouth," DeRosa said. "Word of finger," Granato added. Person hospitalized in I-95 crash Some minority businesses say For weeks, the two men used DeRosas cabana as a they get no help from city makeshift office, and occasionally continued their work on a boat. " LATEST SPORTS "Our floating think tank," DeRosa said. "I got a big poster board and a pack of colored markers and we sat there for hours and wrote down concepts, business plans, target markets," Granato said. Cops: Possible ax slaying, ex-cop The two also listed the skills they developed from killing link their similar professional backgrounds in marketing, Source: UConns Boatright advertising and building and designing trade shows. reinstated with no penaltyTalking Finger is a multi-faceted business, which includes in part, monitoring social media andcollecting data about each of its individual and corporate clients as mentioned on social media, LATEST ENTERTAINMENTand using that information to customize marketing plans.Reputation management is another component of the service, Granato and DeRosa said.Businesses owners may have little time to keep up with and adapt to rapid changes in thestructure of social media. Talking Finger can do that for them."Were their researchers; were their developers; were their strategists," DeRosa said.The two partners have plans to open a brick and mortar office soon and hire a staff. Granato Bellarmine exhibit:and DeRosa give lectures and training seminars, a list of which is available on their Facebook Photographer Riccio eyespage at Facebook.com/talkingfinger. Click on the events tab. They can also be reached by Italian communities here, abroadtelephone at 203-491-0306. Printable Version Email This Tweet 1 1 Share 67 LATEST NEWS Milford police investigate alleged sexual We Recommend From Around the Web incident at Platt Tech 06:52 p.m. Topless woman stops traffic in Pa., being Kitten Abused by a Human Mother and Children Ansonia native, Gen. Samuel Jaskilka, treated - Connecticut Post (Petside.com) dies 06:10 p.m. Police ID body found on I-95 in Westport - Some New Cars Now Cheaper Than Used Cars Stash Bash concerts late start gets bad Connecticut Post (Edmunds.com) rap 11:57 p.m. Strip club manager, patron arrested - These 4 Things Happen Right Before a Heart Man gets 25 years for pool hall slaying Connecticut Post Attack (Newsmax.com) 11:30 p.m. Wrestling changes a weighty issue - Connecticut Who is the hottest woman without pants? Man charged in Shelton home invasion Post (StyleBistro) 09:50 p.m. Teacher evaluation breakthrough Why A Convicted Drunk Driver Is Suing His Victims (AOL Autos) Horrific murder no surprise in meth capital of US - Connecticut Post [whats this?] Add Your Comment New to the site? Already a member?