Facebook webinar: Getting The Very Most From Facebook Marketing

Our Focus Is Social Media!Our Focus Is Social Media! Social Media Marketing Agency Tweet your questions or engage! Use #TFWEB @Talkingfinger Facebook.com/TalkingFinger

Who The Heck Are These Guys? Bill DeRosa Erik Granato Principals Of Talking Finger 20+ years in sales and marketing20+ years in the trade show industry in sales and marketing to Fortune 500 companies Programmer/Coder Early adapter of website development and Graphic design pay-per-click advertising Direct mail marketer Online marketing, print, and video Print advertising creator Content creation and marketing strategies Online security consultant Social media strategist Social media strategist

Getting The Very Most Out Of Piece By Piece!

Why ? Average User Has 227 Friends They Spend 50 minutes Per Day On Facebook (Double This If They Are Smart Phone Users) Demographically Diverse User Base B2C Growing Into B2BLargest Social Network

Generic FanpageSmall Sidebar GraphicNo Tabs/Apps No Landing PageSo We Landed Into ConversationNo Engagement

Generic Fanpage Lacking Information

Profesional Fanpages Are A Must Full SizeSidebar Graphic 180x540 A Lot Of Engagement Rich InOutboundLinks And Apps

Rich In InformationALL Web Links!

Welcome/Landing Page Professional Branded Page -Who YouAre -What You Do -Benefits -Call To Action! Can Be Coded For Enhanced SEO

Facebook is the “Hub” YouTube Tab SlideShare Tab Twitter Tab Blogger Tab Google+ TabConstant Contact Tab Pinterest Tab Dozens More

Apps iFrame AppMin-Tab Website

Make Sure Profile Is Linked To Fanpage

TIMELINE: Coming To A Fanpage Near You!! February 29th?

Claim Your URL -Facebook Search -Google Search-Ease Of Printing On Business Cards, Ads, Literature Default: Claimed Username/URL:TO CLAIM YOURS go to: Facebook.com/Username -Use BOTTOM Section For Page -Cannot Change: Check Spelling

You MUST Create A Strategy... ...with goals...

...so you can see if you are doing THIS... ...or doing THIS with your investment

Define Your Target AudienceAge Education Sex HobbiesLocation Career/Job

What Are Your Goals?Brand Awareness Building Advocacy Thought Leader/Authority More Customers/Consumers Building Strategic Partnerships

How Much Time Per Week Can You Invest Internally? Be Realistic! Be Specific! How Long WIll It Take To Create Content? Can You Cut Back On Other Marketing?Include ALL Personnel That Can Contribute How Much To Outsource?

What Other Marketing Initiatives Are In Place?List ALL Online Assets -Website -Adwords List ALL Traditional Assets -Shopping Carts -Newspaper Ads -Enews -Printed Materials -Magazine List All Current Social Media Assets -Facebook Pages -Twitter -Pinterest

NO Marketing Should Be Living In A SiloSocial Traditional

The Idea Is SYNERGY BalanceLet advertising offset social media’s scale issueand allow social media to bring believabilityback to an advertising campaign.

Add social icons to ALL newspaper and magazine ads In fact, it should be on EVERY printed material you create! -Brochures, Literature...

Add all icons to your business cards as well as their URL’s the same as your phone, email and websiteThus Why Important To Grab That Username/URL!

Facebook Ads: Targeted!Cost effective direct marketing-Image size 110w x 80h Pixels-Red and Orange work best, avoid blue -Better targeted, more successful the ad -Use words in title and image that will speak to the targeted audience

CONTENT IS KINGA Good Strategy Includes Good Content Engaging Open Ended Conversation Interesting Educational Fun Off the wall Contradictory Ask Questions!

CONTENT IS KING Why Is A Strategy Important For Content?When You Are Organized And Expect That Content Is Due, You Avoid The “uh oh’s” That Lead To Poor Content Creation And Delivery You Post Content At Optimal Times For The Best Performance ...And A Little Thing Called “EdgeRank”

Algorithm:How Facebook determines whether or not your content is valuable enough to appear in your fan’s homefeed.Affinity: Your relationship with fan, how interactive they are with your content Weight: An “Object”’s value: Images and videos hold the most weight. Then links, last are status updates. The interactions also have weight: A comment has more weight than a “like” Time Decay: The point at which comments and likes cease

General PointsDo....Show interest in and listen to others Be real, be yourself Take time and do it right Have fun!

General PointsDon’t... Use platform to shout your message Talk about yourself continuallyUse auto post programs poorly. Don’t get lazy!

A Page Twice!! -Once as YOU, once as your PAGE Gives page a “like”. You “speak” as yourself Does NOT give page a “like”. You speak as your PAGEThus IMPERATIVE you “like” a page twice!

TAG Your Page On Other Pages: Don’t Spam With Links!This post went right into “Hidden Posts”: These were links, one of which went to a website Type the “@”symbol and the first coupleof letters of the page you want to “tag”, and a drop down menu of Pages you have “liked” will appear: This is a “tag” and it is clickable! The Clean Result:

Use Analytics to Redefine Strategy Analytics Tell the “Story” Of What You Post and the Correlations Of Day, Time, Type Of Post, Virality and So Much More. Example: Facebook Post Analytical Discovery: Wednesday Has the Highest “Share” RateStrategy Redefinition: Save Any Posts That Need To Be “Shared” For Wednesday

Use Analytics to Redefine Strategy How Far Content Is Shared By Your Fans. This Metric Indicates How Valuable Or Interesting Your Posts Are Basic Demographic Breakdowns Help To Target Messages

Use Analytics to Redefine StrategyPost Measurements HelpDetermine What Content How People Outside Creates Conversation Of Facebook Found You

Use Analytics to Redefine Strategy Going Deeper... You Can Purchase Software Or Pro Versions For Page Analytics Or Hire An Agency

A Basic Formula For Social Media ROI Dollar investment in “Hardware” Technical: Apps, Landing Pages Graphic Design Human investment in “Time” People: Creating and Curating Content, Responding, Monitoring

A Basic Formula For Social Media ROITotal sales in dollars resulting directly from efforts.

How Do You Measure.... Create and build personal relationshipsPeople do business with people they know Long term continual engagement

Brand loyaltyBrand advocacy and “cheerleaders” Trust

Our Focus Is Social Media!Our Focus Is Social Media! Social Media Marketing Agency Presentation Available at: Slideshare.net/talkingfinger Facebook.com/TalkingFinger 203-491-0306

Facebook webinar: Getting The Very Most From Facebook Marketing

by Talking Finger, social media marketing agency on Feb 28, 2012

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Facebook webinar: Getting The Very Most From Facebook Marketing Presentation Transcript