Social Media Canyou feel the vibe ?<br />
How to build meaningful relationships with customers/clients/peers using new media with the end goal = reach your business...
The basics don’t change, new media just bring more :- insights in Customers/clients needs- Direct 2 way connections- faste...
Your customers are socialwhat about you ? Your company ?<br />Source : salesforce<br />Source : Boston consulting group/me...
Benefits of a social enterprise<br />Source: McKinsey & Company, “The rise of the networked enterprise, Web 2.0 finds its ...
LISTEN<br />
Monitor conversations , what are customers/clients/peers Talking about today ?<br />
Where are they talking ?TwitterGowallaFoursquareFacebookYoutubeGoogle+…<br />
Monitoring toolsHootsuiteAddictomatic48ers.comOpenbooktweetdeck…<br />
Social media is the new word of mouth<br />
85% of B2B buyers want to interact online<br />93% of B2B buyers use search engine such as google to begin the buying proc...
8 out of 10 IT decision makers said word of mouth is the most important source when making a buying decision<br />59% enga...
TALK<br />
How to get into those conversations ?Via                               reaching more then 90,000 Belgians<br />
Tracks 22,000+ conversations / day<br />Monitors 11 languages<br />13,000 employees trained in social media<br />Identifyi...
You are what you tweet.<br />
ENGAGE<br />
Bring meaningful content to your Customer/clients via new media in harmony with other media<br />ENSURE YOU ARE PRESENT WH...
Website
Social media
…</li></li></ul><li>Build Bridgesaccompany your client/customer throughout their journey<br />
slideshare<br />linkedin<br />
Content can also be deliveredvia                      	to 44% of the Belgian   	population = 2/3 of 	the internet users62,...
B2B ON FACEBOOK<br /><ul><li>Business leaders and executives are on Facebook
To Improve your companies chances of being found by search  engines
Spread your thoughts/information to people who ‘like’ your company Facebook page by posting an news, photos, …
Upcoming SlideShare
Loading in...5
×

thetalkingcircle - Social media for B2B @ Ordina summerbar

593

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
593
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

thetalkingcircle - Social media for B2B @ Ordina summerbar

  1. 1. Social Media Canyou feel the vibe ?<br />
  2. 2. How to build meaningful relationships with customers/clients/peers using new media with the end goal = reach your business objectives or Personal goals<br />
  3. 3. The basics don’t change, new media just bring more :- insights in Customers/clients needs- Direct 2 way connections- faster spread of messages- and so much more...<br />
  4. 4. Your customers are socialwhat about you ? Your company ?<br />Source : salesforce<br />Source : Boston consulting group/mediafin<br />
  5. 5. Benefits of a social enterprise<br />Source: McKinsey & Company, “The rise of the networked enterprise, Web 2.0 finds its payday.” Survey of 4,394 executives. December 2010.<br />
  6. 6.
  7. 7. LISTEN<br />
  8. 8. Monitor conversations , what are customers/clients/peers Talking about today ?<br />
  9. 9. Where are they talking ?TwitterGowallaFoursquareFacebookYoutubeGoogle+…<br />
  10. 10. Monitoring toolsHootsuiteAddictomatic48ers.comOpenbooktweetdeck…<br />
  11. 11. Social media is the new word of mouth<br />
  12. 12. 85% of B2B buyers want to interact online<br />93% of B2B buyers use search engine such as google to begin the buying process<br />Source : Ernest agency - http://youtu.be/nXQdy-22TXM<br />
  13. 13. 8 out of 10 IT decision makers said word of mouth is the most important source when making a buying decision<br />59% engage with peers before making a decision<br />Source : Ernest agency - http://youtu.be/nXQdy-22TXM<br />
  14. 14. TALK<br />
  15. 15. How to get into those conversations ?Via reaching more then 90,000 Belgians<br />
  16. 16. Tracks 22,000+ conversations / day<br />Monitors 11 languages<br />13,000 employees trained in social media<br />Identifying opportunities to market, sell, service, and engage Customer social networks<br />
  17. 17. You are what you tweet.<br />
  18. 18. ENGAGE<br />
  19. 19. Bring meaningful content to your Customer/clients via new media in harmony with other media<br />ENSURE YOU ARE PRESENT WHEN THEY ARE LOOKING FOR YOU<br /><ul><li>Search engine
  20. 20. Website
  21. 21. Social media
  22. 22. …</li></li></ul><li>Build Bridgesaccompany your client/customer throughout their journey<br />
  23. 23. slideshare<br />linkedin<br />
  24. 24. Content can also be deliveredvia to 44% of the Belgian population = 2/3 of the internet users62,3 % daily visit, 85% weekly <br />
  25. 25. B2B ON FACEBOOK<br /><ul><li>Business leaders and executives are on Facebook
  26. 26. To Improve your companies chances of being found by search  engines
  27. 27. Spread your thoughts/information to people who ‘like’ your company Facebook page by posting an news, photos, …
  28. 28. To collects feedback about your products and services</li></li></ul><li>25Mio users <br />A collection of different social products:<br /><ul><li>Stream (a newsfeed),
  29. 29. Sparks (a recommendation engine),
  30. 30. Hangouts (a video chat service),
  31. 31. Huddle (a group texting service),
  32. 32. Circles (a friend management service)
  33. 33. Photos
  34. 34. Beta test
  35. 35. You need an invite to get registered
  36. 36. Closed groups, + vsfacebook
  37. 37. Privacy made easy</li></li></ul><li>Important...Get your organization ready :- Fit with overall communication strategy - Conversation guidelines- Legal do’s and Don'ts- PR/ER- Customer service department<br />
  38. 38.
  39. 39. @ordinaBE@talking_circle<br />

×