Your SlideShare is downloading. ×
0
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
12 Commandments of writing an effective business email
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

12 Commandments of writing an effective business email

885

Published on

Find out how to write an effective business email.

Find out how to write an effective business email.

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
885
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
32
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Write it Right! The 12 commandments of writing a business email
  • 2. Tali Tarlow
    • Speech writer at
    • www.yourjewishspeech.com
  • 3. Jerusalem Scavenger Hunts www.jerusalemscavengerhunts.com
  • 4. BATmom the Surprising Superhero
    • http://yourjewishspeech.com/category/batmom/
  • 5. Types of business emails
    • Dedicated Email
    • Mass email
  • 6. Case Study
    • Subject: We Are Looking For Offers For Our Database
  • 7. Email Psychology
  • 8. Receiver
    • Too much mail
    • Too much to do
    • Doesn’t want to figure out what you’re trying to say
    • Is willing to respond if it’s quick, easy and beneficial
  • 9. Sender
    • Has an “original, unique, and special” point to make.
    • Spends time crafting the perfect email.
    • Wants to tell his story
  • 10. Clashing interests!
  • 11. The 12 commandments of writing an effective business email
  • 12. Before you start:
    • Commandment #1
    • Who: Have a Bull’s-eye target market
  • 13. Before you start:
    • Commandment #2
    • What: Keep in mind Bull’s-eye outcome
  • 14. Commandment #3: First impressions count
    • Do:
    • Personalize your email address
    • [email_address]
    • Don’t:
    • Use spammy phrases like “Once in a lifetime opportunity!”
    • Too many !!!!!!!!!
    • ALL CAPITAL LETTERS
    Let’s get started
  • 15. Commandment #4 Have a call to action Say it! Say it at the beginning Say it at the end
  • 16. Commandment # 5 State the Benefits
    • To the receiver
  • 17. Commandment #6
    • Language
    • Technical
  • 18. Commandment #7 Be personal and personable
    • Personalize email
    • Mention their name
    • “ Have a great day”
    • Sign your own name
    • Use your own voice
    • Be authentic and approachable
    • You want to build up trust and a human image
  • 19. Commandment #8 Have a signature
    • Proves your professional authenticity
    • Makes you easy to be found
  • 20. YourJewishSpeech.com
    • **************************************************
    • “ Sam brought the house down!  Tears, laughter and more… thanks, thanks,thanks!” For more testimonials from our clients please click here http:// www.yourjewishspeech.com /testimonials
    • **************************************************
  • 21. Jerusalem Scavenger Hunts
    • Tali Tarlow
    • Web: www.jerusalemscavengerhunts.com
    • Mail: [email_address]
    • Facebook: https:// www.facebook.com/JerusalemScavengerHunts
    • Phone: 972-528-358072
  • 22. Commandment #9 Font and formatting matter
    • Standard size
    • Standard font
    • Make it neat
    • Paragraphs
    • Bullet points
    • Highlight key words
  • 23. Commandment #10 Add a PS
    • Repeat the call to action
    • Engage them – ask a question
    • Make a personal comment
    • Add your PS after the signature
  • 24. Commandment #11 Subject line The fate of your email really and truly hangs on this
  • 25. Subject Line do’s and don’ts
    • Avoid words like free, help, percent off, reminder
    • Avoid sounding Spammy
    • Engage people
    • Appeal to curiosity
    • Indicate the content
  • 26. Subject line Ideas Not to be overused
  • 27. Subject: The Almighty Question Mark?
  • 28. Subject Line Jewelry => This Is My Killer Subject Line // This Is My Killer Subject Line >> This Is My Killer Subject Line
  • 29. Convincing Captions [work great!] This Is My Killer Subject Line [must see] This Is My Killer Subject Line [inside] This Is My Killer Subject Line [time sensitive] This Is My Killer Subject Line [voted best]
  • 30. Branded Subject Lines [JB] This Is My Killer Subject Line [|> This Is My Killer Subject Line
  • 31. Commandment #12
    • Proof read
    • Read out loud
    • Trim your words
  • 32. If you’re done all of that you are ready to hit the send button!
  • 33. Case Study
    • Subject: Opportunity for Free Traffic
    • Hi Tina,
    • I’m writing on behalf of <web-url>. We make it easy for bloggers to network with one another.
    • Our site gets X monthly page views, just having your website listed in our network will expose it to many new readers.
    • Here are some websites currently in our community: <list of related and well known websites>.
    • Joining takes less than 5 minutes and you’ll love the results: <web-url>
    • Let me know if you have any questions.
    • <name>
    • <company name>
    • <site url>
  • 34.  
  • 35. Take home points
    • Who – bulls eye target market
    • What – bulls eye outcome
    • First impressions count
    • Call to action
    • State benefits
    • Keep it simple
    • Be personal and personable
    • Your signature
    • Font and formatting
    • PS
    • Subject line
    • Proof read, read out loud, trim
  • 36. Effective communication Is meaningful and clear
  • 37. PS. Please tell people about the Jerusalem Scavenger Hunts
  • 38. www.jerusalemscavengerhunts.com
  • 39. Thank you!
    • Thanks to Debi’z for “Bull’s eye market” concept http://www.debi-z.com/
    • Thanks to PS, length and subject tips from my Twitter friends @IsraelMaven @myparnasa @DebiZSEO @Hadassah_Levy - definitely worth following these ladies!
    • Other sources
    • http://thinksimplenow.com/productivity/15-tips-for-writing-effective-email/
    • http://unbounce.com/email-marketing/7-proven-ways-to-increase-your-email-open-click-thru-rates/
    • http://www.iyazam.com/
  • 40.  
  • 41. PS. Please tell people about the Jerusalem Scavenger Hunts

×