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Reality bites
 

Reality bites

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A tool to map different aspects of User Experience at 3 different stages of a product's life cycle. Helpful for product and marketing managers & UX professionals,...

A tool to map different aspects of User Experience at 3 different stages of a product's life cycle. Helpful for product and marketing managers & UX professionals,
Presented at "UX on Beer" July 2012.

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  • 1. Facebook app. My friends are using it
  • 1. Facebook app. My friends are using it
  • 1. Facebook app. My friends are using it
  • Nobody will get out of their way to use your products, You need to make sure your product fits their way
  • No feedback, don’t know if order is complete, action loops
  • 1. Facebook app. My friends are using it
  • Learn what is the flow, the ways and needs of your users
  • Learn what is the flow, the ways and needs of your users
  • Learn what is the flow, the ways and needs of your users
  • Learn what is the flow, the ways and needs of your users

Reality bites Reality bites Presentation Transcript

  • Reality Bites 5 UX criteria to examine your product Emotional Response Real Value Works Usable Fits in Flow Tali Rosen-Shoham © This map was inspired by Don Bruns & created by Tali Rosen-Shoham . Use It, by all means. With this credit attached.
  • Children frustrated at loss of points Identified the problem at testing stage by watching children actually use their product, and changed their whole scoring system
  • Reality Check Map Fits in Flow Works Smart enough to perform reality checks before introducing the product to the market and make the changes in time Usable Real Value Poor Aesthetics; Negative feedback from the product > negative response Emotional Response intro 1st use © This map was inspired by Don Bruns & created by Tali Rosen-Shoham . Use It, by all means. With this credit attached. commitment
  • Reality Bites UX Aspects Product Stages Emotional Response intro Real Value 1st use Works Usable Fits in Flow © This map was inspired by Don Bruns & created by Tali Rosen-Shoham . Use It, by all means. With this credit attached. commit
  • Intro hearing about it timing; where & how is it mentioned 1st use not used in existing flows requires stopping what they are doing Commit not adopted permanently disrupts regular flows, doesn’t really fit in Fits in Regular Flow
  • Intro no access to the product overload; Compatibility 1st use tech difficulties; doesn't work or doesn’t work well slow response; doesn’t do what it’s supposed to do Commit can’t complete transaction payment options unsuitable Works
  • Intro how to access where to start 1st use how to use not intuitive; Complicated Commit not completed path to completion not clear; no proper feedback; diversions; Usable
  • Intro needs not met value message not clear; don’t meet initial needs 1st use needs not answered poor content, doesn’t live up to expectations; eliminating existing value; Commit value deteriorates not unique; Value not strong enough; engagement not increased Real Value
  • Intro indifference lukewarm or no response from role models & peers 1st use negative response poor Aesthetics; Negative feedback from the product Commit deterred credibility & trust issues Emotional Response
  • Reality Check Map Fits in Flow Works Usable Real Value Timing ; Exposure in the right places; SEO > Don’t hear about it Requires attention or special Too much effort; conditions > Not used in existing flows > Not adopted permanently Overload; Compatibility Slow response ; doesn’t do what it’s supposed to do > Tech difficulties; Payment options unsuitable Forms & required data before any action > how to access Not intuitive; Complicated > how to use Path to completion not clear; diversions; re-login > Not completed Value message not clear; don’t meet initial needs Poor content, doesn’t live up to expectations; eliminating existing value; > Needs not answered Not unique; Value not strong enough; engagement not increased > value deteriorates > No access to product > Needs not met Emotional Response Lukewarm or no response Poor Aesthetics; Negative from role models feedback from the product > indifference > negative response intro 1st use © This map was inspired by Don Bruns & created by Tali Rosen-Shoham . Use It, by all means. With this credit attached. > Can’t complete transaction Credibility & trust issues > deterred commitment
  • Emotional Response Not going through with the purchase Usability testing plus targeted analytics helped identify the issue. The fix included changing the button from “Register” to “Continue”. This was worth 300 million dollars
  • Reality Check Map Too much effort; Fits in Flow > Not adopted permanently Works Usable Real Value Credibility & trust issues Emotional Response > deterred intro 1st use © This map was inspired by Don Bruns & created by Tali Rosen-Shoham . Use It, by all means. With this credit attached. commitment
  • Emotional Response Losing existing value Made usability improvements on a successful product. they eliminated an important part of the “fun” without intending to. They had to throw away the new product and all the time and money invested in it
  • Reality Check Map Fits in Flow Works Usable Poor content, doesn’t live up to expectations; eliminating existing value > Needs not answered Real Value Emotional Response intro 1st use © This map was inspired by Don Bruns & created by Tali Rosen-Shoham . Use It, by all means. With this credit attached. commitment
  • Emotional Response Hard to get blogged about Offered bloggers funny images and videos to put on their blogs available immediately upon download
  • Reality Check Map Fits in Flow Timing ; Exposure in the right places; SEO > Don’t hear about it Works Usable Real Value Value message not clear; eliminating existing value; don’t meet initial needs > Needs not met Emotional Response intro 1st use © This map was inspired by Don Bruns & created by Tali Rosen-Shoham . Use It, by all means. With this credit attached. commitment
  • Credits Don Bruns Joytunes Public Zone UIE Iris Shoor Picture credits http://www.flickr.com/photos/sky817/with/2142915107/#photo_2142915107 http://www.flickr.com/photos/skistarsalen/6197210553/sizes/l/in/photostream/ http://www.searchenginepeople.com/blog/4-usability-basics.html http://www.flickr.com/photos/23155134@N06/7414694688/sizes/o/in/photostream/ http://www.flickr.com/photos/mwichary/2275557620/sizes/l/in/photostream/ Tali Rosen-Shoham