What I have learnt from my research
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What I have learnt from my research






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What I have learnt from my research Presentation Transcript

  • 2. FILM POSTERS  From analysing three existing media models of my ancillary products, there has been several features/conventions which have influenced my own product.  By specifically looking at posters which are hybridised in similar genres to my own, it has been beneficial to gain knowledge of these particularly as I would want to relate to my audience in the same way.
  • 3. T YPOGRAPHY  From thoroughly researching these film posters I have identified that the typography plays a big role in establishing the brand identity of the product, and has to be the most dominant feature on display.  This has shown me that throughout all my production pieces I will ensure that the same font is used to ensure I build up a sense of branding, perhaps even a logo. This will then make it more recognisable for the audience as they can easily identify the film. For example, ‘Catching Fire’ title developed into a logo due to its consistent usage.  The size, capitalisation and colour palette of titles/phrases is also vitally important. I must ensure that the colours contrast with the background colour to make it eye -catching, and use a consistent colour scheme to develop a house style.
  • 4. CREDIT BLOCK  Two of the three posters I analysed had a billing block in order to show the institutional aspects to the production/distribution of the film, as the other was a poster for a television show.  This is a feature I shall definitely use, and will also position this in the same place as each poster had the billing block in the bottom third, which will mean my piece will follow this convention.  I particularly like the font used on the Catching Fire poster, and is used commonly on many others, I shall research this and try to incorporate it in my own as it looks very professional.
  • 5. SLOGAN  Each of the posters contained a slogan, which is also known as a tagline which gives the audience an insight to a little of the storyline however only intrigues them without revealing too much.  The tagline of the Pretty Little Liars poster stated ‘never trust a pretty girl with an ugly secret’ this is a similar genre to my own, so here are a few I have come up with: 1. 2. 3. 4. 5. 6. ‘You’ll never be alone.’ ‘Their always watching.’ ‘Honesty is always the best policy.’ ‘It’s not over till I say it is - anonymous’ ‘She knew too much’ ‘Before you embark on a journey of revenge, dig two graves.’
  • 6. MAIN IMAGE  Main image was used as a background image on all three posters.  All used direct mode of address which is something I intend on using, as it creates a connection with the audience.  The main image of the scream poster I thought was very ef fective as it acted as anchorage to the masthead. This is something I hope to create, by developing connotations of the image to relate to the title of the mystery thriller film.
  • 7. EXTRAS…  Basing this focus on the Catching Fire poster analysis, I really liked the idea of including a feature that relates to social media networking, as this has recently become a new platform for institutions to build their audiences.  Similarly like Catching Fire, by using a hashtag it will create a well-known connection to Twitter, this will also be useful as I intend to make Twitter and Facebook profiles alongside these ancillary products.  I was also interested in the character posters idea, as this adds to further promotion and branding of the film. It will also be significant to fanatics who are particularly interested in collecting items of a film they are entertained by.
  • 8. FILM MAGAZINES  Through researching, I discovered that there was very minimal features of the thriller genre in the most well -known film magazines such as TotalFilm, Sight&Sound and Empire.  Therefore it was very dif ficult for me to find beneficial research, however what I managed to find has become great help.  Firstly, looking at the Hobbit from Empire enabled me to understand the usual conventions of a film magazines, Total Film also but with a slight reference to a similar genre of my own. And lastly, looking into a magazine based on the horror genre has also contributed to influencing my ideas.
  • 9. MASTHEAD  The masthead would be regarded as the name of the magazine.  Each of the ones I looked at had consistency with regards to positioning, font and size, the only thing which altered was the colour, as it changed to fit in with the house style of that edition.  For my magazine I intend to make it creative so that it acts a logo/iconography to the audience that they can straight away identify the magazine.  I have also been influenced by the change of colour to relate to that particular theme, I may consider doing this also or perhaps have a dif ferent creative purpose to it in order to identify the genre. E.g. use blood to show it is a thriller.
  • 10. MAIN IMAGE  Much like the film posters this was one of the most dominant features of the page, and tended to be a shot from the film itself.  However, I shall not follow this as I want to take shots in a dif ferent location to show a variety to the audience, especially as I am only showing a trailer, this other location could potentially be one used within the full film.  I feel that props is especially important for my hybridised genre so that the audience can be informed on what type of film this is.  I may consider using props such as cobwebs, blood and mobile phones to add to the post -modernist image as well as the genre.
  • 11. PUFFS/COVER LINES  On all the film magazine front covers’ that I analysed, they all included information on other films/actors as well as their own. This shows that the magazine includes a variety of information for all types of fanatics.  I feel that the other cover lines I include will depend upon whether I go down the route of solely basing my magazine on thriller films, or just create a mainstream magazine where each edition can be based upon dif ferent genres/films.  It is likely that I shall use the mainstream approach like magazines such as TotalFilm and Empire as they definitely achieved a higher readership and circulation than Fangoria.
  • 12. INSTITUTIONAL ASPECTS/SLOGAN  Another feature which I recognised in my research and shall take influence through to my own product, would be the conventions of institutional features such as website address, barcode, issue number etc. as these help to establish the fact it can be sold/purchased and a way for the audience to gain an interactive experience through the website.  These are features I definitely intend to incorporate into my own piece.  Slogans were also used, for example on Fangoria ‘first in fright since 1979’ which clearly establishes the genre of the magazine. This is ef fective however as I am more keen on producing a magazine which visits a variety of genre I shall have to consider a more significant phrase.