3. Both of the mastheads of the two examples of
the mainstream posters shown, are situated in
the bottom third. This is due to the poster mainly
being covered by the background image, these
acts as the signifier to what the film is, as both
contain the logo of which denotes ‘The Hunger
Games’. The typography of the masthead is
consistent throughout all the posters, including
for the initial film. This acts as a branding
technique for the film and is instantly
recognisable to the target audience. This as
well as the colour palette are all signifiers to the
audience of the film. The main colours used
throughout the range of posters produced tend
to be black, red, orange and gold which creates
a brand identity for the product. Although the
original film title ‘The Hunger Games’ is
repeated on this poster it is not as enlarged as
‘Catching Fire’ which is the name for the second
film, this does however inform the audience that
this is the following film.

4. The image to the right, is the logo
for the film. It acts as anchorage to
the masthead as it is ‘catching fire’
which we can clearly see in the
image. This logo is also shown
within the other image, however the
main protagonist is positioned in the
centre.
If the audience readily know of the original film
then they will also be aware to the prop the
protagonist is holding, which will act as
iconography of the role she has in the film, and
also the genre. By the use of the bow and arrow
it shows that the genre is action. This shot also
goes against the stereotypical representations of
a female, showing it is a post feminist icon.
The use of the direct mode of
address establishes a relationship
with the audience, acting as a
enticement method, as from different
angles it seems as though the
protagonist is looking at you.

5. The release date and billing block are both
features shown within the bottom third of the
poster. The colour of all the typography is in
gold; which follows through with the brand
identity.
The size of the typography however differs.
The release date is significantly larger than the
credits as this is vital information that the
audience will need to know about, so that they
are aware of the date they are able to screen
the film. To the left of this, is the logos of the
institutions which have helped in the
distribution process. The logos are used as it
is more recognisable to the audience and
other institutions, rather then just text.
The typography within the credits block is the
font often used for billing blocks in many
‘blockbuster’ films.

6. The tagline on the poster is positioned
in the top third, and is above the main
image. The statement reads ‘remember
who the enemy is’, this slightly insights
the audience on the storyline and if
they have seen the initial film then they
will be able to infer this using their own
knowledge and apply this to the film.
The typography is capitalised which
emphasises the statement to the
reader. Again the brand identity has
been followed through; emphasises its
production.
The colour used also makes it stand
out from the background, enticing the
audience to read the slogan, which
should hopefully encourage them to
watch the film.

7. ‘Blockbuster’ films, which have a fairly large
budget will also produce characters posters in
addition to the mainstream ones, as it acts as
another way to market the film as well as
providing more revenue for the institutions.
In many films when a fanatic has a particular
favourite character, they may feel inclined to to
purchase the poster.
The poster is minimalistic, with little detail about
the film however, the iconic logo is also
displayed which make it clear which film this
poster is for. The layout and colours used are
maintained within all the posters, which is a
feature liked by fanatics/collectors, as it makes
it more aesthetically pleasing for them.
Character posters are
often produced for films
with genres of science
fictions/action genres
such as Catching Fire
showing it is hybridised.

10. With reference to the hash-tagged phrase
recognised by the symbol ‘♯’. This is often a
feature used on Twitter, a social-networking
website which has recently created a new
media platform for institutions to advertise
their film in another way.
Fanatics of the film will be able to connect
with other users of the hash-tagged slogan,
around the globe, through this and be able to
communicate. It has also been used so that
potential audience members that are not that
familiar with the film will see the phrase by
other people using it, adding to the form of
promotion.
The consistent colour palette has also been
followed through in the typography,
maintaining its brand identity.

11. The way in which the protagonists are
displayed makes them look like high authority
figures, through the use of the cloud making
them appear as heavenly/God like. The
colours used are not the recognisable ones
used to establish the brand identity, which
perhaps is the reason why a different
representation has been displayed.
Despite this, the protagonists are still in
costume with the same props used within the
mainstream poster of the bow and arrow.
This poster again is minimalistic however the
essential details are still apparent, such as
the recognisable logo, the protagonists and
again has a tagline which insights the
audience a little more of the storyline,
particularly as this tagline differs from the one
used on the mainstream poster.